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Apple has informed the media that iPhone 6s and iPhone 6s Plus pre-orders are "on pace to beat" last year's record-breaking 10 million iPhone 6 and iPhone 6 Plus pre-orders sold on launch weekend in September 2014.

iPhone 6s and iPhone 6s Plus pre-orders started on Saturday at 12:01 AM Pacific. While most iPhone 6s Plus and Rose Gold models are now shipping in 2-3 weeks or later in the U.S., many iPhone 6s models remain available for delivery on September 25.

Apple:
Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world. We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale September 25.

As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period. We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.
Last year, Apple announced the iPhone 6 and iPhone 6 Plus received a record-breaking 4 million pre-orders on the first day alone, and later confirmed that opening weekend sales topped 10 million. A month later, it was reported that iPhone 6 and iPhone 6 Plus pre-orders topped 20 million in China through carriers and e-commerce site Jingdong Mall.

Article Link: Apple Says iPhone 6s and 6s Plus 'On Pace' to Top Last Year's Record 10 Million Sales on Launch Weekend
 
I won't lie, I'm a little surprised. I figured the larger screen of the 6/6 Plus would capture far more demand than 4K video and 3D touch, but I'm glad.

Had Apple not beaten last year's initial sales (even if it was only 9 million) investors would have freaked out and their stock would have plummeted. I'm glad they avoided it.
 
There should be no reason for a S cycle model to not beat the first version simply because supply is always better on the S cycle and so most of the people who want one can get one on the first weekend unlike the iPhone 6/6+
 
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