Apple Says iPhone 6s and 6s Plus 'On Pace' to Top Last Year's Record 10 Million Sales on Launch Weekend

[MacRumors]

Apple has informed the media that iPhone 6s and iPhone 6s Plus pre-orders are "on pace to beat" last year's record-breaking 10 million iPhone 6 and iPhone 6 Plus pre-orders sold on launch weekend in September 2014.

iPhone 6s and iPhone 6s Plus pre-orders started on Saturday at 12:01 AM Pacific. While most iPhone 6s Plus and Rose Gold models are now shipping in 2-3 weeks or later in the U.S., many iPhone 6s models remain available for delivery on September 25.

Apple:

Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world. We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale September 25.

As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period. We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.

Last year, Apple announced the iPhone 6 and iPhone 6 Plus received a record-breaking 4 million pre-orders on the first day alone, and later confirmed that opening weekend sales topped 10 million. A month later, it was reported that iPhone 6 and iPhone 6 Plus pre-orders topped 20 million in China through carriers and e-commerce site Jingdong Mall.

Article Link: Apple Says iPhone 6s and 6s Plus 'On Pace' to Top Last Year's Record 10 Million Sales on Launch Weekend

 

[CB1234]

I guess I must write this oft heard line ------ Apple is doomed -------

 

[JXShine]

Huh? The weekend ended already, it either beat last year's numbers or it didn't. What on earth is "on pace"?!

 

[k1121j]

good to hear sadly i have to wait for the iPhone 7

 

[SalTheMerciless]

I knew it!

 

[JaySoul]

Hope this bumps the share price up.

 

[korndawg]

So much for being a 'dud' huh?

 

[DanielDD]

Huh? The weekend ended already, it either beat last year's numbers or it didn't. What on earth is "on pace"?!

"sold on first weekend of availability". This means they are going to sell more pre-ordered iPhones during the first weekend they are going on sale (25th to the 27th this month).

 

[teslo]

i guess 'breaking news' has lost a bit of meaning over the years at cnbc...

 

[RightMACatU]

This comment is developing. Refresh for the latest updates.

 

[BMcCoy]

Gosh, I am surprised.
I guessed that orders were down this year, as 6S phones are still available to pre-order for launch day.
Fair play Apple.. good work.

 

[doelcm82]

Huh? The weekend ended already, it either beat last year's numbers or it didn't. What on earth is "on pace"?!

Some will cancel their preorders. Only the completed sales should be counted, and Apple won't know the final numbers until the phones are shipped and the credit cards get charged.

 

[Michaelgtrusa]

IOS9/Gold helps out a lot.

 

[amirite]

I'm not surprised. The beautiful rose gold color and the 3d touch etc is a very attractive upgrade for people who don't post on rumors forums.

 

[SMIDG3T]

I was not expecting this. Most people who got the iPhone 6 last year are tied into a two year contract. The fact you can still order/reserve an iPhone and still get it on launch day has nothing to do with it, Apple simply produced a LOT more units this year.

 

[lewisd25]

Thank you China!

 

[Jax44]

Huh? The weekend ended already, it either beat last year's numbers or it didn't. What on earth is "on pace"?!

First three days.

 

[Crosscreek]

I guess Apple trying to boost the stock price.

 

[nfl46]

Damn. I can't be the only person shocked that the iPhone is still selling like crazy 8 years later. I am proud to say I've had one since Day 1. I never thought it would have this much longevity.

 

[amirite]

I guess Apple trying to boost the stock price.

I agree... selling more phones to increase the value of their company. Oldest trick in the book!

 

[Traverse]

I won't lie, I'm a little surprised. I figured the larger screen of the 6/6 Plus would capture far more demand than 4K video and 3D touch, but I'm glad.

Had Apple not beaten last year's initial sales (even if it was only 9 million) investors would have freaked out and their stock would have plummeted. I'm glad they avoided it.

 

[Robert M.]

Not surprised. Even though people aren't really hyped, that won't stop them from buying a new one, at this point upgrading feels automatic.

 

[sshambles]

Stock price still experiencing tall-poppy syndrome.

 

[newdeal]

There should be no reason for a S cycle model to not beat the first version simply because supply is always better on the S cycle and so most of the people who want one can get one on the first weekend unlike the iPhone 6/6+

 

[Thrifty1]

It is not a fair comparison since last year did not include China in the first weekend pre-order sales.