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I really am not surprised. Apple keeps making the iPad bodies larger while keeping the same fragile 6000 series aluminum on them and making them thinner. It doesn’t look like it has any structural support inside based off iFixit teardown photos either.

You're looking at the internals wrong.

There is magical, physics defying fairy dust inside every iDevice. Just in time for the holidays.
 
Stock buy backs. Will be nearly $1 Trillion once they finish repatriating their foreign profits. If interested, find some recent announcements about project Malta from Google (Alphabet X). Founder clearly states that without Google's moonshot investment, they would not have the opportunity to bring a potentially world-changing energy storage system to market. Hate Google all you want, but their founders and leaders have done a lot more than Tim & Co. with hundreds of billions of profits.
Apple hasn’t and isn’t doing $1T in stock buybacks. It will be $325B once they finish the $100B they just announced due to cash repatriation.

Google hasn’t done anything for society other than spy on them. Apple changed computing.
 
I am not defending Apple at all. I said it's a problem and they are wrong for calling it normal. I am just saying it's not that big of a deal and people should stop expecting perfection from any company that manufacturers millions of products and only sees you as dollar signs. People on here act like Apple owes them something or can't make a mistake. It's business, it's going to happen.

But they are not saying it’s a mistake! What don’t you understand? You say you get that what they said is wrong and then go on and call it a mistake yourself. Again: They are saying it is normal. They are lying through their teeth to cover their asses. How can you not comprehend this?
 
Money saving garbage recycled "Aluminum", what did anyone expect?

I'll be honest, I picked up one of these in the store the other day and the screen looked amazing, but the device itself felt "cheap".
 
Apple may have been asleep at the wheel for a year and then rushed the iPP 2018, but they did have at absolute minimum year and a half to get it together from when the 2017 2nd gen came out and likely even longer since they get started on new generations before the upcoming one is even out

iPad 3 to iPad 4 went smoothly despite the narrow time between cycles.
Yes, but the iPad 3 and 4 were structurally identical. The 2017 vs. the 2018 iPads are not.
 
It's just funny that smaller (relatively compared to Apple and their worth) companies like Huawei and Xiomi can put out $300 budget devices with aluminum frame/back and they aren't bent out of the box.

It's not about profit margins it's about giving 2 craps about your customer (no I dont think any company cares about you or I, I'm a realist, but at least some company pride putting out a decent product) and the product you are putting out.

Something Apple has lost in its rise to a trillion; it's "gotten too big for its britches." At least with antennagate, they sucked it up held a public event to explain the issue and what was happening, and gave away tens of millions of dollars in free cases. They tried to make people happy even if the explanation was a bit lame and the whole "dont hold it like that."

There is no fix for an arguably damaged product. And people dont seem to think about other thigs, like how long before the adhesives get weak with the force from that slight bend and things start separating; like display from chassis or bending the internals like the boards from flex. Apple wont be replacing your device then and calling it anything but user damaged.

Stop pretending other manufactures do not have quality issues. Huawei has its own problem with Mate 20 Pro came with green tinted screen and it also claims it is normal for OLED screen.

I don’t really think this is big issue, but I think Apple could poetentionally deny return because typically brand new product in the box is not bend like that. If an unknowledageable Apple employee deal with return of bent iPad Pro, he/she could refuse the return request.
 
I'm...flabbergasted. This makes my decision to order a Fire TV Stick this morning seem all the more prescient.

I've been an avid, perhaps rabid, Apple fan for too long to remember. Almost every electronic device in my house is Apple: from the 4 Airport Extremes on each floor to the MacMini media server, the original iPad in the kitchen for music, the iPads strewn about the house, the clutter of in-use and retired MacBooks, MacBook Airs and MacBook Pros, the gaggle of disused iPods and retired iPhones in a box, to my Apple Newton (yes, I'm *that* guy) and my absolute all-time-favorite 12" Powerbook on a shelf in my office. Plus all the MacBook Pros purchased for kids, Cinema Displays given to friends, iMacs and MacPros sold on eBay and Craigslist. I even rewired those cute little orb speakers from a long-gone iMac into an external amp I use on my desk today. I love those little guys! Seriously way more than $30K in Apple products have passed through my house over the years. I cringe to think about it really.

But Apple is failing to meet my needs any more and no longer delights with any product. When I decided to automate some stuff around the house this year, pricing for HomeKit compatible devices drove me to choose Alexa-enabled devices - and so the nose of the Amazon camel got into the tent. I mean, aside from Apple licensing costs, why are HomeKit devices more expensive? Some bits of plastic, same tiny boards and stuff...just the Apple premium.

Lately, I've been frustrated with the performance and sketchy remote connectivity of our Apple TV. We watch TV very little - maybe Netflix or Hulu a couple hours a week - and we've been using with a 3rd Gen ATV for a few years. But lately the outdated WiFi has shown its shortcomings. I looked at the new ATVs and was considering hedging my bets with the 4K version but didn't feel like plunking down a C-note-and-a-half to watch 2 hours of Netflix a week. And I'm not interested in games...so why?

This morning Amazon sent me a link for half off a FireTV 4K stick - making it $24 delivered today. Problem solved.

I know this is long and seems a little off topic, but the reality is that Apple has focused almost all their energy on iDevices for the past decade. They crapped all over the professionals who use their products to earn a living. Discontinued Cinema Displays, crippled MacPro with that tiny enclosure, ignored the MacMini for half a decade, removed the ports from, and added that silly Touch Bar to, the MacBook Pro, discontinued the 17" MBP, pooped all over Final Cut Pro...the list goes on and on. Basically, if it ain't an iPhone it don't matter at Apple.

(I know, I know, the MacMini is a great upgrade -- and I ordered one to replace my 7-year-old MacPro -- but that's a conciliatory move. I'm very curious what sort of configuration we'll see in the MacPro next year [if we see anything at all].)

So, the fact that Apple now says a shoddy manufacturing process that results in bent or deformed devices is 'acceptable' is the nail in the Apple coffin. What that really means is: "We rushed this to get it to market and make it ridiculously thin at the expense of fit and finish. So, that's normal. And eff you guys!"

The truth is I will continue to buy and use Apple computers for my offices -- I don't have the time or energy to migrate to a PC (and Windows is a deplorable OS IMHO) -- but the rest of this crap? It's about time to upgrade phones and we'll be looking at whatever the top of the line Androids are. The MacMini media server is 7 years old: that'll probably be some tiny NUC (which will probably connect somehow to my new FireTV stick). And of course, the Airport Extremes towers are due for replacement...

I think Apple forgot that the ecosystem needs all the pieces to be viable. If the only part of the system they care about are iPhones why would we keep paying a premium for the rest of the crap?
 
Yes, but the iPad 3 and 4 were structurally identical. The 2017 vs. the 2018 iPads are not.

True ,but the fact remains Apple has had plenty of time between cycles to get it together. In fact, I dont think an iPad cycle has ever been stretched out longer to date than this one.

They dont even acknowledge it as a problem, so of course they arent gonna fix 'the issue' because in their eyes, it isnt even an issue
 
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I almost pulled the trigger on the 256GB Wi-Fi for $630 just last week.

I was ready on opening day to buy a 12.9" wifi+cellular with 256 gig. Then I saw the video and thought: "I'll wait a few weeks to see if this is real". It obviously is, and I'll wait now until the next gen.

I depend on my current 10.5" iPad Pro. I use it heavily for work. It has a cover, and I put it in my backpack. But for the past year since I bought it, it's been a tank. I don't abuse it, but I don't baby it either. Many of us use our iPads for work. They need to have some level of durability. It's not a toy. The iPad Pro was touted as a unit for pros who need power and usability. With that, goes an expectation of reliability and build quality.

Reading the people here who brush off bent $1500 units like it's nothing blows my mind. And it's not just those out of the box issues. Those who use these for more than surfing the web and texting emojis expect quality. We don't want to pull it out of our backpack in a few months and find it bent because someone set their bag on top of yours in an overhead bin. And don't give me this "just return it" crap. What if you bought a unit for someone for Christmas a few weeks ahead of time and after the holiday it's past the 14 day window? Are they screwed? Should they just suck it up? Ridiculous.

Apple should be embarrassed by this and many other ball drops over the past couple of years. Cook needs to go. This isn't just a passing concern. Jobs had some issues, too, during his reign, but Cook has racked up way more.

It's time for a change.
 
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That logic ignores the long-touted quality of Apple products. Huawei has no such legacy.

The 'bend' is a byproduct of the misguided need to make devices ever thinner and rushing a product to market with known manufacturing issue. That's now what people expect of Apple. Nor the image they attempt to project with their marketing.

Stop pretending other manufactures do not have quality issues. Huawei has its own problem with Mate 20 Pro came with green tinted screen and it also claims it is normal for OLED screen.

I don’t really think this is big issue, but I think Apple could poetentionally deny return because typically brand new product in the box is not bend like that. If an unknowledageable Apple employee deal with return of bent iPad Pro, he/she could refuse the return request.
 
That’s one explanation.

Another one could be that it simply isn’t newsworthy because it’s not a big deal.
Agreed not a big deal as far as form and function go. However, a monumentally big deal in how NOT to handle an emerging issue with potentially enormous public relations backlash. By most any measure, a product manager should realize that a unit with a warp shown in the photo would be considered a defect by the buyer. Full stop. Basic dimensions, right angles, flatness are just something that humans can very easily latch on to be and become fixated with. Unlike, say, the ability of a display to properly represent a full color gamut, which would be a far worse but less attachable defect, IMHO. Whatever PR firm or VP that advised just ignoring it, claiming it is normal (and it very well may be), and moving on should be fired. But hey, I'm not being paid to run a department. So my opinion and $3.50 will get you a cup of coffee somewhere.
 
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that guy is only around when his silly gifs present Apple in a positive light, he would have a very hard time here.
Haha, ironically, I made an image that would be perfect for this article four years ago:

iPad Pro Bend.jpg

Let's look at a few more. Here's a recent joke about how bloated and unresponsive iTunes is:

iTunes Not Responding Bloated Joke.gif


One that accompanied my suggestion that Apple try cortisone cream on that unsightly welt:

White iPhone Battery Case Lump Welt.gif


The HomePod, whose sales haven't exactly been great, reacting to the news that Apple Music will come to Echo devices:

Sad HomePod.gif


Back when the iPhone 6 first introduced that lovely camera bump:

ForceProtrusion.gif


I've even blown up Tim Cook's head:

RzWipMv.gif


Suffice it to say, I'm around when my silly GIFs present Apple in a negative light as well.
 
This is the dumbest thing I've ever heard from Apple. I'm sure some people here will find ways to defend them.
 
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I don't agree with Apple saying this is normal for such a product. If it shipped bent I would not be very happy with my purchase. Personally I would return it immediately.
 
Apple will have to work harder to earn their customers' money, respect, and loyalty... if customers wake up. How terrible is that?

giphy.gif
 
i do not work or represent apple or anyone but you know... if it looks like junk it likely is.
be careful what you throw cash at

keep it simple.
 
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