Apple Says Taptic Engine in iPhone 11 and iPhone 11 Pro is Made of 100% Recycled Rare Earth Elements

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Apple this week published environmental reports for the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, revealing that the Taptic Engine in all three devices is made of 100 percent recycled rare earth elements.


The Taptic Engine, which powers haptic feedback, represents around 25 percent of the total rare earth elements used in each iPhone.

"This is one of those happy coincidences where what is good for the planet is really good for business at the same time," Apple's environmental chief Lisa Jackson told Reuters. "One of the things we talk about a lot internally, just in general, is how much more resilient this makes our supply chain."

Apple is able to recover and sort some rare earth elements using its recycling robot Daisy.

Article Link: Apple Says Taptic Engine in iPhone 11 and iPhone 11 Pro is Made of 100% Recycled Rare Earth Elements
 

Strelok

macrumors 65816
Jun 6, 2017
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I've always wondered if Apple is the only one who recycles and tries to minimize their carbon footprint or if they are just the only ones advertising it
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
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This is actually a really interesting article, and you always hear about these companies saying that they’re trying to be ‘green friendly’, but we never hear any literal examples of how they’re doing that. Apple not only is saying they are green friendly, but they’re proving it, using a component in the phone that is 100% from recycled elements. Pretty cool.
 

code-m

macrumors 68000
Apr 13, 2006
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Too bad they can't use recycled force touch parts.
Or include 18W USB-A or C power adapter since iPhone X or even a USB-A to C dongle for the lightening cable, a more durable cable or maybe 1 more meter longer. Nope gotta go third-party for inexpensive options that causes more pollution and carbon footprint but that MFi revenue stream.

Let’s not bring up the battery issue prior to XR.
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Another good environmental move by Apple. Anyone ready to sue because the material isn’t new?
Why not make this move sooner?
 
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Biu_miu

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Aug 29, 2016
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It’s such a lame sales pitch. I’ve always lost a bit of respect for companies that advertise, how green or eco friendly or diverse or *insert anything here* they are. If you really care about it- just do it. Why announce it publicly? Obviously to gain some sort of tangible result. Like- “ Wow, I always used Huawei phones, but now, that I know, that Apple is making some kind of small part from some kind of recycled metal- screw that earth destroying Chinese company” .
 
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code-m

macrumors 68000
Apr 13, 2006
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It’s such a lame sales pitch. I’ve always lost a bit of respect for companies that advertise, how green or eco friendly or diverse or *insert anything here* they are. If you really care about it- just do it. Why announce it publicly? Obviously to gain some sort of tangible result. Like- “ Wow, I always used Huawei phones, but now, that I know, that Apple is making some kind of small part from some kind of recycled metal- screw that earth destroying Chinese company” .
While I see it as a positive for any company to advertise its social and environmental responsibility, some of these companies other decisions are counter to what they proclaim, at the end of the day it is all marketing to give you that fuzzy feeling. Most countries have been making it the law and have provided companies a phase in period to recycle more or use more products with recycled components. How much of what Apple is announcing is just the law that they have to follow or be fined is hard to know.
 
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coolbeep

macrumors newbie
Jan 13, 2012
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Ew! Used materials!!! This is an outrage. You better fix this Apple. Send people down into the core and get me the NEW rare earth materials! This is why Android is superior!

(Obviously sarcasm)
 
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code-m

macrumors 68000
Apr 13, 2006
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No idea, but you seem to suggest that the only possible answer is nefarious.
Nope not nefarious, rather very convenient timing don’t you think.

I feel if any company is going to take a proactive approach other companies would report on it such as Greenpeace, etc. Then there is also the issue where many companies don’t change they method of business unless forced by law, there are exceptions to the rule.

Similar to Apple releasing a product it promotes it, now its time for third-party organizations to review and report the same findings.
 
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gatogordo

macrumors newbie
Oct 6, 2011
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It’s such a lame sales pitch. I’ve always lost a bit of respect for companies that advertise, how green or eco friendly or diverse or *insert anything here* they are. If you really care about it- just do it. Why announce it publicly? Obviously to gain some sort of tangible result. Like- “ Wow, I always used Huawei phones, but now, that I know, that Apple is making some kind of small part from some kind of recycled metal- screw that earth destroying Chinese company” .
You Chinese is showing.
 

Kabeyun

macrumors 68020
Mar 27, 2004
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Nope not nefarious, rather very convenient timing don’t you think.

I feel if any company is going to take a proactive approach other companies would report on it such as Greenpeace, etc. Then there is also the issue where many companies don’t change they method of business unless forced by law, there are exceptions to the rule.

Similar to Apple releasing a product it promotes it, now its time for third-party organizations to review and report the same findings.
Or maybe there are other recent explanations for wanting to recycle rare earth elements, like the Chinese trade war. Not everything’s a plot.
 

GuruZac

macrumors 6502a
Sep 9, 2015
939
2,145
I’m really digging the new Apple products 100% recycled. Part of why I opted for the 44mm Aluminum Series 5 Watch to replace my Series 2.