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For years, Greenpeace would complain that Apple didn't do enough for the environment. So Apple started doing these reports to say "actually, we're doing plenty".
Actually, that was Greenpeace not comparing what company _did_ for the environment, but what they said publicly. I remember them praising HP and condemning Apple because HP promised they would get rid of some led related stuff in the next years - while Apple had already done it without telling anyone.

Clearly they learn from this.

It’s such a lame sales pitch. I’ve always lost a bit of respect for companies that advertise, how green or eco friendly or diverse or *insert anything here* they are. If you really care about it- just do it. Why announce it publicly? Obviously to gain some sort of tangible result. Like- “ Wow, I always used Huawei phones, but now, that I know, that Apple is making some kind of small part from some kind of recycled metal- screw that earth destroying Chinese company” .

You say it's a "lame sales pitch". As I said, ten years ago Apple got hugely negative press from Greenpeace because they did things without telling anyone, while Greenpeace applauded companies for just _promising_ they would do the same thing.
 
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Or maybe there are other recent explanations for wanting to recycle rare earth elements, like the Chinese trade war. Not everything’s a plot.

So you are claiming that Apple only is recycling rare earth metals because of the trade war, so unless they were put into a difficult corner they would have never done it on they own accord.

Sounds like Apple has little to no choice in the matter and has to comply and decide to spin it like they were environmentally friendly and taking the lead as part of the environmental ethos. I remember a whole a go that other organization were placing pressure on tech companies such as Apple to clean up they act and highlighted it with bad press, before that Apple had a dead ear to the environment.
 
So you are claiming that Apple only is recycling rare earth metals because of the trade war, so unless they were put into a difficult corner they would have never done it on they own accord.

Sounds like Apple has little to no choice in the matter and has to comply and decide to spin it like they were environmentally friendly and taking the lead as part of the environmental ethos. I remember a whole a go that other organization were placing pressure on tech companies such as Apple to clean up they act and highlighted it with bad press, before that Apple had a dead ear to the environment.
I’m stating that there current trade climate with a China is an additional incentive for Apple to recycle rare earths. And since their nadir w Greenpeace (that was 12 years ago. Is that what you’re talking about?) they’ve build a credible envorinmental record, especially under Cook. In this area they are strong contenders for a major tech company.
 
I’m stating that there current trade climate with a China is an additional incentive for Apple to recycle rare earths. And since their nadir w Greenpeace (that was 12 years ago. Is that what you’re talking about?) they’ve build a credible envorinmental record, especially under Cook. In this area they are strong contenders for a major tech company.

Don’t misunderstand what I am saying, I believe it is great that Apple is considering the environment and they impact since being highlighted by Ge enpeace a decade or more ago.

What I am saying and said is that many of these companies have no other choice due to other Nations tightening environmental pollution and trade bargaining power.

My question remain that recycle rare earth metals is not some new thing, why has Apple not done this sooner and why report on this now other that for the publicity.

There are people who donate to a cause, keep silent and feel good about it and then there are people who donate and have to announce it to the world. The environment is everyone’s responsibility, don’t you agree.

These efforts are part of most companies quarterly report, the question must be asked of Apple, why not sooner?”.
 
Don’t misunderstand what I am saying, I believe it is great that Apple is considering the environment and they impact since being highlighted by Ge enpeace a decade or more ago.

What I am saying and said is that many of these companies have no other choice due to other Nations tightening environmental pollution and trade bargaining power.

My question remain that recycle rare earth metals is not some new thing, why has Apple not done this sooner and why report on this now other that for the publicity.

There are people who donate to a cause, keep silent and feel good about it and then there are people who donate and have to announce it to the world. The environment is everyone’s responsibility, don’t you agree.

These efforts are part of most companies quarterly report, the question must be asked of Apple, why not sooner?”.
Apple has been including recycling in its environmental reports for a few years, probably starting with aluminum (where the impact would be the biggest). As more technologies become available, they add more. They now have those recycling robots to pull and sort materials, etc. The world’s economics will play a role in setting these priorities as well. I read that they’re working on reprocessing cobalt soon, and I won’t be asking why they didn’t do so before. Obviously these companies want to differentiate themselves to the public, so they’ll all market these efforts, and that’s a good thing. Let that become a “spec” in the spec wars (certainly more important than the number of screen pixels).
 
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