Apple Says Vision Pro Could Be Used for Surgeries, Technical Training and More

[MacRumors]

Apple executives believe the Vision Pro has a number of enterprise applications, from advanced technical training to use in operating rooms, according to a video sent out to employees.

The video, which features Apple's Mike Rockwell and Alan Dye, both of whom are involved in the development of the device, discusses the development of the Vision Pro and what it might be used for in the future. Bloomberg received a transcript of the video, and shared details on the information included.

"Oftentimes, surgeons struggle to look at displays during procedures, where information is spread out," Rockwell said. "Apple Vision Pro could bring all of that together and hopefully improve patient outcomes."

Rockwell said that technicians or aircraft mechanics could use the Vision Pro for "high-quality training" that hasn't been possible before, and he said that Apple is "excited" about the opportunities in learning and education. "We strived to make a product that was a tool, not a toy," said Rockwell.

According to Bloomberg, two employees under Rockwell are responsible for discovering new applications for the Vision Pro. One is exploring enterprise uses for the device, while the other is looking into potential education opportunities.

Finding enterprise uses for the headset could be key to its success, given the high price of the device. The Vision Pro starts at $3,500, which puts it out of the reach of some consumers.

Article Link: Apple Says Vision Pro Could Be Used for Surgeries, Technical Training and More

 

[coffeemilktea]

That's incredible! I was just planning to use them to watch cat video compilations on loop. 😸

 

[Think|Different]

The future is almost here. Damn, I'm excited.

 

[tazinlwfl]

In b4 the “but it’s only being pitched for multimedia” and “but it can’t play VR games” comments.

 

[jz0309]

and include remote troubleshooting as a use case (expert at another site where the issue is).
Problem is that (almost) none of these enterprises use Apple products, so getting your sourcing department to spend money will be challenging ...

 

[klasma]

Finding enterprise uses for the headset could be key to its success

Literally a solution in search for problems. I’m being facetious, but it really sounds like they just hope there will be at least one wall where it’ll stick, instead of having a focused product vision (puns intended).

 

[SigurTom]

Simpsons HoloLens already did it.

 

[klasma]

The future is almost here.

I’m confident this is one thing that will never change.

 

[Megagator]

Just like Verizon's 5G network!

 

[tazinlwfl]

Simpsons HoloLens already did it.

And now Apple Vision Pro will do it at a higher quality with better software and better developer tools.

 

[casjohnr]

As someone who has worked in both education and healthcare IT support the usual story is management suddenly think 'wow these will change EVERYTHING!' so they order 100 without asking anybody

A month later after the excitement has worn off they're shoved in the back of a cupboard never to be used again because nobody actually thought of the intended need to begin with

 

[Kevin2055]

Hey Siri, tell me the steps to remove appendix。

 

[Gloor]

I don't think this will do well. There isn't much you can do with it and the entry price is not helping. I think in the future it will be huge but the time is not yet here.

 

[eicca]

Meta have been trying to push the same idea on us for a while now. Look how well that’s going.

 

[klasma]

Hey Siri, tell me the steps to remove appendix。

“Sorry, but I couldn’t find an app ‘endix’ on your device.”

 

[7thson]

Watching the introduction video and seeing the price, that’s honestly the best hope for this device. I can imagine it being useful for immersive training and instruction and the price is top tier to the degree it will only be available to people with disposable income and enterprise &/or learning institutions.

 

[TVreporter]

“We believe adult film stars will find new, creative ways to reach their audiences too.”

 

[mdriftmeyer]

Surgical centers are adding precision robotics but the surgeon has an extremely focused capability to get into the weeds, nothing that any sort of AR/VR head set for the world would ever possess and for good reason.

 

[klasma]

“We believe adult film stars will find new, creative ways to reach their audiences too.”

I like this quote from this article: “This includes visual warnings when someone else walks into the room,” he anticipated. “Without the need for bulky controllers, this can free up hands for other activities.”

 

[Orange Bat]

Literally a solution in search for problems. I’m being facetious, but it really sounds like they hope there will be at least one wall where it’ll stick, instead of having a focused product vision (puns intended).

This is what I was going to post. There isn’t an obvious use case for Vision Pro as a device so Apple is trying to convince people. Besides, if the software doesn’t exist then it doesn’t matter what Apple envisions. Companies will have to invest a ton into devices AND create the software for a solution that probably isn’t needed. This thing is a tough sell. (and I personally think it looks pretty cool).

 

[steve09090]

I’m always amazed at how many 'experts' there are here. Anyone here who is a surgeon, please raise your hand.

 

[DocMultimedia]

A product that doesn't yet have a known market. Not good.

 

[Harry Haller]

And now Apple Vision Pro will do it at a higher quality with better software and better developer tools.

Better than the 8 year old HoloLens?
Amazing.

 

[entropys]

I think Apple will have to pay CAD software developers for these ‘visions’ to happen. Which would also mean we finally get decent Mac versions too.

 

[echo44]

If apple creates an app for adult movies this product will be a hit!