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Apple Secretly Pursuing Deep Push Into Original Television Programming
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He might have been drunk that day. John Gruber called WWDC 2015 one of the worst Apple keynotes ever. I hope Eddy is not on stage this year.
It's probably beneath Jimmy Iovine to work with anyone that's not "triple-A-talent'.
Seems like it was mentioned in the article as one of the projects that seems to be related to all of this.
I do not think dressed like a drunk, but dressed with shirt tails out, trying unsuccessfully to hide expansive midriff blubber.
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Dear Apple,
Please throw loads of money at new episodes of Firefly.
Please throw loads of money at new episodes of Firefly.
Is this a replacement for Mac Pro?
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What's wrong with fully dressed sex?
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What's wrong with fully dressed sex?
Netflix Signs Adam Sandler to Exclusive Four-Movie Deal
http://variety.com/2014/digital/new...dler-to-exclusive-four-movie-deal-1201319066/
I can't think of anything I'd rather see less than original tv content from Apple.
I'd prefer them to try and fix basic bugs in OS X and iOS.
I'd prefer them to try and fix basic bugs in OS X and iOS.
because like Netflix, Hulu, Amazon, Crackle..etc Apple has discovered that The content owners don't want to play ball. The only way to win is to play their game: OWN the content.
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People said the same thing when Netflix announced they would start making original content. look how that turned out.
Too much dilution and diversification ends up being the downfall of most companies that go that route. I hope Apple is not going down that road. What next...lingerie? Apple panties?
It's important if we're ever going to find our way to the all-Internet TV, where we make the ISPs into big fat dumb pipes and let producers -- and over-the-air free TV-- have a complete program, er, App Store line through to the customer. Apple, Google, Amazon, Netflix, these are the new Movie Studios. Ya-hoo! The end of the Kardashian Empire of Cable!
It's reading stuff like this that makes me think Apple is going to lose their edge.
Apple went from the brink bankruptcy to the most valuable company in the world because they kept their focus on a small number of things. Jobs pretty much eliminated their entire product line when he came back because he knew the value of focus. Pumping money into original content is Apple losing focus so their executives can have fun passion products. They lost their auteur in Jobs, and now they have this committee of folks that wants to do all the things. It's not going to end well. In my opinion, Apple has had major half-assed, feature creep issues (like dynamic backgrounds) and some pretty poorly designed apps like the abomination that is Apple Music.
You can be great at a few things or mediocre at a lot of things but you can't be both.
Apple went from the brink bankruptcy to the most valuable company in the world because they kept their focus on a small number of things. Jobs pretty much eliminated their entire product line when he came back because he knew the value of focus. Pumping money into original content is Apple losing focus so their executives can have fun passion products. They lost their auteur in Jobs, and now they have this committee of folks that wants to do all the things. It's not going to end well. In my opinion, Apple has had major half-assed, feature creep issues (like dynamic backgrounds) and some pretty poorly designed apps like the abomination that is Apple Music.
You can be great at a few things or mediocre at a lot of things but you can't be both.
And yes, they'd be perfectly happy just to have made an Apple TV/cable box, but the Cable Monster won't be broken that way. Just like Microsoft, it's going to take a multi-pronged assault. Make the interface really compelling. Put the programs front and center. HBO was only the beginning. All cable has to do is allow their precious captive programs to sell themselves into any market they damn well want, and keep their damn monopolistic hands off our content! By the way, this is a separate unit. All programming could sell their apps in the app store. "The intersection of Art and Technology," sound familiar? We'll see how the original programming goes, but it won't be the only thing there.
I thought the same thing about a company that used to mail DVDs, and a company that sold books on the internet.
Bring in the right talent, and they'll be +fine+, it's not like Cook will be writing scripts and Ive will be the director (just like Bezos isn't involved in any of the creative process).
There's dozens of potentially terrific shows looking for funding, a studio, it'd be simple for Apple to finance a couple of those.
I think iMix was one of Apple's best features of iTunes... user-created playlists. I really enjoyed those back in the day. Media consumption is slowly taking over Apple's focus, as opposed to content creation. Let's hope it doesn't continue down that trend.
Netflix did not achieve the popularity it enjoys today by signing in triple A-listers. My point being, Apple is using it as a "formula for success". Netflix Original shows' formula for success was not triple A-listers, rather mere talent.
Seriously, who the hell needs a show about Dre or a show about Apps? This "original" content is going to be anything but. All of Apple's creativity gets poured into ways they can maximize their profits. These 2 examples are completely self-serving to sell more Apple products, basically glorified commercials. Any entertainment value will be secondary.