Exactly. Instead of just being a voice among voices on the Internet speaking to other voices we can now identify our race and maybe culture instantly. That way we can be divided before our words are considered.
For example someone whining about the mobs in Ferguson can be dismissed as, "a typical white guy" without considering the words. Conversely a complaint about Ferguson's police can be dismissed as "typical black guy".
Apple can we get race, gender, sexual orientation and religion all combined into cute little emojis so we can really be pre-divided into our stereotyped, pre-selected group?