for those who bought one, the price wasn't the problem, it's the horrible comfort. I think this product line could've lived if it wasn't so painful to use. I tried a bunch of 1st and 3rd party solutions and never found anything to make it enjoyable.Too expensive was always the problem.
Also for me the primary use case is just a portable display. If apple could produce just the display portion, without a M5 and a battery and everything, just driven over Thunderbolt from a MacBook, they'd have a winning product on their hands.