Apple Sees Strongest iPad Growth in Six Years in Q2 2019

MacRumors

macrumors bot
Original poster
Apr 12, 2001
46,411
8,787



Amid declining iPhone sales, Apple today said in its Q2 2019 earnings report that the iPad saw its strongest growth in six years.

Apple's iPad sales hit $4.9 billion in Q2 2019, up from $4 billion in the year-ago quarter, marking a 22 percent increase in revenue.


Apple in October 2018 introduced all new iPad Pro models that eschew the Touch ID Home button in favor of a Face ID biometric system, allowing for a larger display area. Apple says that the iPad's revenue growth was largely due to a strong customer response to the iPad Pro.

In March, Apple added to its iPad lineup with a new $499 iPad Air option, which serves as a middle tier offering between the iPad Pro and the $329 sixth-generation iPad.

Apple also introduced a new version of the iPad mini, marking the 7.9-inch tablet's first update in several years. Both the iPad Air and the iPad mini 5 support the Apple Pencil, enabling Apple Pencil integration across Apple's entire iPad lineup.

Article Link: Apple Sees Strongest iPad Growth in Six Years in Q2 2019
 
  • Like
Reactions: jeremiah256

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,916
31,210
Well they redesigned it and jacked the price way up. What did they expect? People want new stuff. Imagine if they did this more often (minus the jacking the price way up part).
I’d say it isn’t just because of the redesign, it’s because they are offering middle tier iPads starting $329 for the entry level/educational sector and the $499 iPad Air, which is giving consumers cheaper options to choose from the more expensive iPad Pro’s. Consumers want choices, not the most expensive iPad models to choose from.
 

aviationwiz

macrumors regular
Apr 2, 2005
173
4
With the sales we've seen lately on just about the entire iPad line-up (including some pretty major sales on the iPad Pro) - I can't say I'm too surprised.
 

Asarien

macrumors 6502
Sep 24, 2015
315
3,085
Oakland, CA
iPad is not a computer. iPad is not a computer replacement. iOS is not an appropriate OS for large iPads.

I'm reminded of this each time I want to exclusively use my iPad Pro for photography. Apple limits photo import only to the Photos app, their Photos app can not do manual metadata editing, importing and exporting photos in and out of the Photos app causes reduction in quality. Etcetera.

The iPad Pro's true potential can never be realized due to it's crippling OS.

But, profits. So, anyway.
 

netdudeuk

macrumors 6502
Nov 27, 2012
327
249
Pretty nice comeback a lot of people will have to admit.
It certainly is.

I’m typing this on my 11” iPad Pro. It really is a gorgeous machine and probably my favorite Apple device. Super slim. Great display. Face ID works well. Lightweight. Etc. Etc.

I have the Pencil waiting to be opened too. I fancied the Smart Keyboard but it really did feel like junk when I looked at it the other day.
 
  • Like
Reactions: StyxMaker

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,916
31,210
Pretty nice comeback a lot of people will have to admit.
Yup. There was a period of time where the iPad was fairly stagnant for years, not so much because it’s not useful, it’s just that really wasn’t offering a lot in terms of change, until now with Face ID and the middle tier iPads that are much cheaper under the iPad pros.
 

spiddyman007

macrumors regular
Jun 17, 2017
172
72



Amid declining iPhone sales, Apple today said in its Q2 2019 earnings report that the iPad saw its strongest growth in six years.

Apple's iPad sales hit $4.9 billion in Q2 2019, up from $4 billion in the year-ago quarter, marking a 22 percent increase in revenue.


Apple in October 2018 introduced all new iPad Pro models that eschew the Touch ID Home button in favor of a Face ID biometric system, allowing for a larger display area. Apple says that the iPad's revenue growth was largely due to a strong customer response to the iPad Pro.

In March, Apple added to its iPad lineup with a new $499 iPad Air option, which serves as a middle tier offering between the iPad Pro and the $329 sixth-generation iPad.

Apple also introduced a new version of the iPad mini, marking the 7.9-inch tablet's first update in several years. Both the iad Air and the iPad mini 5 support the Apple Pencil, enabling Apple Pencil integration across Apple's entire iPad lineup.

Article Link: Apple Sees Strongest iPad Growth in Six Years in Q2 2019
its cause they have a lot of iPads out now. which is a good thing
 

Dave-Z

macrumors 6502a
Jun 26, 2012
709
1,120
So basically they increased the price 20% and sold the same number of units.
 

TalkShowHost!

macrumors newbie
Jan 21, 2019
4
1
Yup. There was a period of time where the iPad was fairly stagnant for years, not so much because it’s not useful, it’s just that really wasn’t offering a lot in terms of change, until now with Face ID and the middle tier iPads that are much cheaper under the iPad pros.
It’s funny though. The changes you listed are a different way to unlock the screen and cheaper versions of traditional iPads. That’s not exactly innovative. It seems like ios13 may start to break that if the rumors of mouse support and windows of apps comes true.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,916
31,210
It’s funny though. The changes you listed are a different way to unlock the screen and cheaper versions of traditional iPads. That’s not exactly innovative. It seems like ios13 may start to break that if the rumors of mouse support and windows of apps comes true.
I’d say Face ID is fairly innovative for what it offers, but what are you expecting that the iPad should offer that should be considered innovative?
 

darngooddesign

macrumors G3
Jul 4, 2007
9,317
212
Atlanta, GA
iPad is not a computer. iPad is not a computer replacement. iOS is not an appropriate OS for large iPads.

I'm reminded of this each time I want to exclusively use my iPad Pro for photography. Apple limits photo import only to the Photos app, their Photos app can not do manual metadata editing, importing and exporting photos in and out of the Photos app causes reduction in quality. Etcetera.

The iPad Pro's true potential can never be realized due to it's crippling OS.

But, profits. So, anyway.
iOS has supported Raw for close to a decade. Import your raw files into Lightroom or what ever program you want to post process.
[doublepost=1556663365][/doublepost]
It’s funny though. The changes you listed are a different way to unlock the screen and cheaper versions of traditional iPads. That’s not exactly innovative. It seems like ios13 may start to break that if the rumors of mouse support and windows of apps comes true.
Mouse and keyboard support in a tablet are not innovative either.
 
  • Like
Reactions: artfossil

acorntoy

macrumors 65816
May 25, 2010
1,402
1,219
Go figure, improving the pricing and people will buy it. Maybe they will catch onto that with the iPhone ;)
Apple says that the iPad's revenue growth was largely due to a strong customer response to the iPad Pro.

You mean “improve” by raising the price?

It seems everybody who thinks this is due to the base models missed this line.
[doublepost=1556664300][/doublepost]
So basically they increased the price 20% and sold the same number of units.
Seems close to this. Which is a bit scary, as when they did the same to iPhone it also raised before crashing down.
 

Asarien

macrumors 6502
Sep 24, 2015
315
3,085
Oakland, CA
iOS has supported Raw for close to a decade. Import your raw files into Lightroom or what ever program you want to post process.
Lightroom does not export edited RAWs, only edited JPEGs, therefore full quality, roundtrip editing is not possible. Lightroom also does not support Live Photos, nor have direct integration with iCloud, so it's not a full replacement for the Photos app.

Someone who knows what they're typing about will have already known this.
 

TalkShowHost!

macrumors newbie
Jan 21, 2019
4
1
I’d say Face ID is fairly innovative for what it offers, but what are you expecting that the iPad should offer that should be considered innovative?
It's innovative tech for sure, and it's nice to not have to reach for the home button, but I don't know if it changes the way you use it though. I'd like to see them do what a lot of other people have been asking for (real file system, mouse support, desktop browser)

iOS has supported Raw for close to a decade. Import your raw files into Lightroom or what ever program you want to post process.
[doublepost=1556663365][/doublepost]
Mouse and keyboard support in a tablet are not innovative either.
Fair enough. Maybe "innovative" isn't the right word. But they've let ios for the iPad become pretty stagnant.
 

Joniz

macrumors regular
Sep 21, 2017
208
493
B
It's innovative tech for sure, and it's nice to not have to reach for the home button, but I don't know if it changes the way you use it though. I'd like to see them do what a lot of other people have been asking for (real file system, mouse support, desktop browser)


Fair enough. Maybe "innovative" isn't the right word. But they've let ios for the iPad become pretty stagnant.
Reading sites like this, I always get the impression that the next iOS release will be the one that changes everything with how we use the iPad.

And then it’s the next.
 
  • Like
Reactions: urnotl33t

darngooddesign

macrumors G3
Jul 4, 2007
9,317
212
Atlanta, GA
Lightroom does not export edited RAWs, only edited JPEGs, therefore full quality, roundtrip editing is not possible. Lightroom also does not support Live Photos, nor have direct integration with iCloud, so it's not a full replacement for the Photos app.

Someone who knows what they're typing about will have already known this.
Raw edits are never part of the actual Raw file; if it did then it would no longer be a Raw file. They’re usually stored as a sidecar xml file. But sure, I’ve never used Lightroom before.