It does also show that one does not run a successful business by giving customers everything they want, because everyone basically wants more of something for less cost.
Rather, Apple continues to leverage on their control over hardware and software to create a sufficiently differentiated experience that users are willing to pay a premium for.
I might be more sympathetic if this were insulin or some other life-saving medication we were talking about, but really, Apple products are discretionary purchases. At the end of the day, Apple does not owe any of us anything. They put out a product, priced at a point they feel represents the value it provides, and the market will decide.
Spot-on assessment. The market always decides what's important and overall value.
Judging by Apple's massive success and customer base, they've certainly hit the sweet spot.