Every so often, I think about buying AAPL. Every time, I don't, because it's way too much per share, and every time, I regret it later when it hits some crazy high price later on like this. I honestly think it'll keep going up, but unless they split the stock, it's going to be hard for many individual shareholders to invest.
Couldn't have said it any better myself. I wanted to buy when it was $72, again when it hit $96, and again when it hit $200. When it hit $400, I said to myself "That's it, it's too much for my blood to take a gamble", and now I wish I had.
I can't believe that I didn't buy it at $96 a share... I was completely serious when I wanted to go all-in at $10,000, but friends and family told me I was out of my mind. One of my bank tellers thought I was being funny... I wish I went with my gut. I hate stocks. Bitter, sickening hate.