Apple Shares 2021 Holiday Ad 'Saving Simon' Shot on iPhone 13 Pro

[MacRumors]

Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used.

Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to the song "You and I" by Valerie June, which can be listened to on Apple Music here.

In the ad, a boy kicks over three out of four snowmen in front of his family's house. Just before kicking over the fourth snowman, his sister runs out of the house and saves the snowman by placing it in the family's freezer for an entire year. After she places the snowman back outside the following winter, the ad takes an unexpected twist that leads to a touching moment on the family's front lawn.

"To the ones we've waited all year to be with," the ad concludes. "Happy Holidays."

Article Link: Apple Shares 2021 Holiday Ad 'Saving Simon' Shot on iPhone 13 Pro

 

[TheYayAreaLiving 🎗️]

Happy holiday’s yall!

Nice commercial. Felt like I was watching a movie.

 

[dannys1]

Genuinely laughed out loud when the bike hit it at the end ?

 

[mozumder]

That's some pretty bad snow effects at the end...

 

[usr0]

Really nice!

 

[fragnssim]

Molto, molto bello, complimenti agli autori

 

[BWhaler]

Lovely, until the gross AT&T logo came up.

Wouldn’t it be amazing if marketing teams had a bit more restraint. We know it’s from Apple. Take it easy with the over branding.

And did they really need to co-brand with AT&T and other carriers? Build the brand, and the carriers will follow like the siccophants they are.

 

[melliflu]

Do not do this at home. Snowman in a fridge is a waste of energy, bad for the planet.

 

[Davidov82]

You throw my food like that from my freezer I’ll freeze you instead of Simon

 

[anthogag]

The girl needs therapy

 

[CPark98]

Definitely a step up from last year's "holiday" commercial. ?

 

[szw-mapple fan]

The Misunderstood ad for the 5s is still my favorite but this is a close second.

 

[Shoju]

The girl needs therapy

Psychosomatic.
Purely psychosomatic.

 

[Acidsplat]

Not really showing off the capabilities of the phone since they uploaded it in 1080p SDR

 

[coolfactor]

Genuinely laughed out loud when the bike hit it at the end ?

The girl needs therapy

And this is what's wrong with the world. ?

This girl has heart, something that is lacking in this thread.

 

[Johnny907]

This is cute. Huge improvement over last years but kind of feels like a riff on “Lily and the Snowman” from a few years ago.

 

[MauiPa]

Do not do this at home. Snowman in a fridge is a waste of energy, bad for the planet.

You completely missah the points sah- jarJar

 

[MauiPa]

Definitely a step up from last year's "holiday" commercial. ?

Takes one to……..

 

[inkswamp]

Do not do this at home. Snowman in a fridge is a waste of energy, bad for the planet.

/insert Debbie Downer GIF here

 

[inkswamp]

Love that it seemed to be going for the usual sappy sentiment holiday ads go for but then yanked the rug out from under it. ?

 

[dannys1]

And this is what's wrong with the world. ?

This girl has heart, something that is lacking in this thread.

Or a sense of humour in your case.

 

[puckhead193]

Better but I like the one from a few years ago with the teen making an iMovie to share with his family

This one

 

[MBAir2010]

im still trying to figure out that dumb-assed animated girl who left her "windows" open on a mac something ad
and the entire town stole 'er air borne script.

 

[Johnny907]

im still trying to figure out that dumb-assed animated girl who left her "windows" open on a mac something ad
and the entire town stole 'er air borne script.

I liked that one. She was clearly talented but so afraid of being judged that she hid everything she made until a freak gust of wind and her dog tag teamed the perfect cartoon solution.

 

[AlexanderUK]

When the power cut hit and the whole neighborhood went dark I was totally convinced when she opened the freezer door... a huge Jumanji style water rapid of snowman melt was going to wash her out the door.