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Apr 12, 2001
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Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used.


Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to the song "You and I" by Valerie June, which can be listened to on Apple Music here.

In the ad, a boy kicks over three out of four snowmen in front of his family's house. Just before kicking over the fourth snowman, his sister runs out of the house and saves the snowman by placing it in the family's freezer for an entire year. After she places the snowman back outside the following winter, the ad takes an unexpected twist that leads to a touching moment on the family's front lawn.

"To the ones we've waited all year to be with," the ad concludes. "Happy Holidays."

Article Link: Apple Shares 2021 Holiday Ad 'Saving Simon' Shot on iPhone 13 Pro
 
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BWhaler

macrumors 68040
Jan 8, 2003
3,417
4,980
Lovely, until the gross AT&T logo came up.

Wouldn’t it be amazing if marketing teams had a bit more restraint. We know it’s from Apple. Take it easy with the over branding.

And did they really need to co-brand with AT&T and other carriers? Build the brand, and the carriers will follow like the siccophants they are.
 

inkswamp

macrumors 68030
Jan 26, 2003
2,788
886
Love that it seemed to be going for the usual sappy sentiment holiday ads go for but then yanked the rug out from under it. 🤣
 

Johnny907

macrumors 68000
Sep 20, 2014
1,644
2,844
im still trying to figure out that dumb-assed animated girl who left her "windows" open on a mac something ad
and the entire town stole 'er air borne script.
I liked that one. She was clearly talented but so afraid of being judged that she hid everything she made until a freak gust of wind and her dog tag teamed the perfect cartoon solution.
 
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AlexanderUK

macrumors member
Jun 25, 2020
36
60
When the power cut hit and the whole neighborhood went dark I was totally convinced when she opened the freezer door... a huge Jumanji style water rapid of snowman melt was going to wash her out the door.
 
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