Apple Shares 'A Great Big Universe' iPad Pro Ad Ahead of Launch

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Apple today launched a new ad for the iPad Pro, entitled "A Great Big Universe." The ad depicts a gorgeous and detailed close up of the solar system, which zooms out to show that it's actually being displayed on the iPad Pro's Retina display. According to The Verge, the ad will premiere on TV tonight during Monday Night Football.

There's a great big universe in the new iPad Pro. It's the largest iPad ever and takes your creativity and productivity to an epic scale.
The new iPad Pro ad comes just two days before Apple will began accepting orders for the device. This morning, Apple announced orders would begin online on Wednesday, November 11, with the iPad Pro available in stores later in the week.

Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The iPad Pro is available in the three signature iPad colors: Space Gray, Silver, and Gold.

Apple will also be allowing customers to order the Apple Pencil and the Smart Keyboard, the two accessories that are designed to be used with the iPad Pro. The Apple Pencil, a pressure-sensitive stylus, will be available for $99 while the Smart Keyboard is priced at $169.

Article Link: Apple Shares 'A Great Big Universe' iPad Pro Ad Ahead of Launch
 

ksuyen

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That is so gorgeous :)

Should I? I really love my iPad Air 2, but iPad Pro is entirely different beast!
 
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JimmyHook

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I'm buying 3. Can't wait!!!!

This will dominate in the workplace with IBM providing backend services to compliment it.
 
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997941

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I don't know, looks to me like I saw lag with the apple pencil in that video? Anyone else see it?

I am contemplating picking up an iPad pro or waiting for the Air 3. My hope is that the Air 3 has Apple pencil support.
I would love the larger screen of the Pro but then I sacrifice mobility. Choices, choices, choices :)
 

QCassidy352

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I don't know if it's a sign of my decreasing interest in "the latest thing" or Apple slipping a bit, but I haven't felt any particular urge to buy any of their most recent new products (MacBook, Apple Watch, :apple:TV4, and now iPad pro). The products they release these days are all too expensive for what they are (or, to put it another way, too limited for what they cost).

The iPad pro would be a great device for a small premium over iPad Air 2, but $800 for 32gb wifi? Maybe for creative professionals, I dunno, as that's not me. I can't see what an average user would do with this, especially for that price.
 

Jynto

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I hate to be that guy...
But this felt like a weak ad. It didn't show very many strengths of the product. Heck, it didn't even show the product for more than half of its length. It made me want to be an astronomer, more than it convinced me of the need of a slightly larger iPad.

I mean, if the one selling point they focus on is its size, it doesn't seem like enough. It's not even that much bigger than the iPad Air. Heck, it's smaller than most laptops.

Now I know someone will probably point out that this ad also uses size as a selling point. But that's because there's a 'wow factor' in having a device that thin. Whether or not you believe that devices should keep getting thinner, there's not doubt it's impressive in a way that wider and taller are not.
 

Branskins

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I hate to be that guy...
But this felt like a weak ad. It didn't show very many strengths of the product. Heck, it didn't even show the product for more than half of its length. It made me want to be an astronomer, more than it convinced me of the need of a slightly larger iPad.
I don't know...I think it showed a compelling use case: being able to write and do work side by side with another app especially with the pencil.

The space theme just makes it more whimsical and awe-inspiring. They have been pushing a space theme since it was announced with the planet wallpapers.

I think side by side apps with the pencil will make taking notes extremely efficient. The space theme then just makes it look more fun and beautiful.
 
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This is the new device I been waiting for from Apple. Is this iPad Pro for everyone, of course not. The technology that went into this device, and the Pencil is amazing. I hope one day we can get by Steve Job's comments about the "stylus" being "yuck". At that the time Steve made that comment, we were using a "stylus" to tap on tiny targets on a screen to navigate, not creating beautiful works of art, drawing up plans, marking up designs, or in general just having fun sending silly drawings to loved ones.
 
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sfwalter

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I hate to be that guy...
But this felt like a weak ad. It didn't show very many strengths of the product. Heck, it didn't even show the product for more than half of its length. It made me want to be an astronomer, more than it convinced me of the need of a slightly larger iPad.

I mean, if the one selling point they focus on is its size, it doesn't seem like enough. It's not even that much bigger than the iPad Air. Heck, it's smaller than most laptops.

Now I know someone will probably point out that this ad also uses size as a selling point. But that's because there's a 'wow factor' in having a device that thin. Whether or not you believe that devices should keep getting thinner, there's not doubt it's impressive in a way that wider and taller are not.
I agree. The ad had brilliant visuals but didn't real show much how a non astronomer would use it.
 
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