Apple Shares 'All You Need is iPhone' Apple Fitness+ Ad

[MacRumors]

Apple today shared an Apple Fitness+ ad highlighting the new iOS 16.1 feature that allows iPhone users to access and use the subscription service without an Apple Watch.

Since launch, Apple Fitness+ has required an Apple Watch in order to track workouts, with the fitness information collected by the Apple Watch shown on the television screen. With iOS 16.1, Apple began allowing iPhone owners who do not have an Apple Watch to do workouts directly on the iPhone, but there are no tracking metrics available.

The new capabilities allow iPhone owners to subscribe to the Apple Fitness+ service after upgrading their software to iOS 16.1. Apple Fitness+ is priced at $9.99 per month or $79.99 annually, with multiple family members able to share a single subscription.

Article Link: Apple Shares 'All You Need is iPhone' Apple Fitness+ Ad

 

[geartau]

And need a subscription which Apple will increase the price on very soon

 

[Ted_Appleseed]

No longer requires an Apple Watch. Let's celebrate...

...wait, what?

 

[wwooden]

As someone you uses and enjoys Apple Fitness+, I hope this isn't a sign the service is failing and they are desperate for more subscribers. I'd like to see them continue to innovate and add features such as curated health programs to meet meet goals.

 

[mansplains]

I don't understand the appeal for Fitness+. Especially if you have gym friends, they bring plenty of encouragement, may help lead your workout, and can actually spot you with weights. Fitness+ just looks like a bunch of people exercising who are way too happy... Can someone who uses Fitness+ enlighten me on what keeps you subscribed? Genuinely asking, not trying to be snarky.

 

[yaxomoxay]

For fitness you don’t even need a phone or watch. All you need is your body.

 

[applicious84]

All you need is lots of disposable cash to do biceps curls with

 

[jcshas]

I use Apple Fitness + when I‘m bored with some of my other workout routines, and looking for something different but I find some of the fitness trainers to be a little annoying. It feels like I’m working out with a cheer leading squad. I also wish you could choose your own background music and up the volume to drown out the chatter from the overly enthusiastic trainers. LOL.

 

[lazyrighteye]

At the end of the day, more ways to access Fitness+ is a good thing - if increasing Fitness+ reach (aka: increasing subscriptions is your goal). Which we know is one of Apple's goals. So I see this less a desperate move and more an intentional move.

And while I do not like the price hike for One, we all know it was inevitable (for better or worse). But their public-facing reasoning for the hike was pretty lame. I guess saying "the main function of the service has always been a price-hike-over-time strategy and this was the first of many to come" isn't as palatable. Every new service, from One, to Netflix, to HBO Max to - you name it, starts with an appealingly low cost of entry, in an effort to build a base. Once established, price hikes are as as much a baked in feature as anything the service provides. It's business 101 (also for better or worse). 🤪

 

[ForkHandles]

I don't understand the appeal for Fitness+. Especially if you have gym friends, they bring plenty of encouragement, may help lead your workout, and can actually spot you with weights. Fitness+ just looks like a bunch of people exercising who are way too happy... Can someone who uses Fitness+ enlighten me on what keeps you subscribed? Genuinely asking, not trying to be snarky.

I love Fitness+ for the cycling. I run and cycle outdoors whenever I can, outdoors, but when it's just a bit too grim (England) having someone to motivate me to do an hour on the bike is just perfect. Occasionally we will do a HIIT together.
Never joined a gym as I find the repetitive cardio work to be mind bogglingly dull. A 5K run feels like it lasts for an hour instead of 25 minutes.

 

[LlamaLarry]

I already have One Premier, but the only thing I have not used is Fitness+ as I don't have an AW (I am stubbornly refusing to get one until the vapor ware of accessing my CGM directly materializes). I will definitely give this a try on a non gym day.

 

[jbc25]

I don't understand the appeal for Fitness+. Especially if you have gym friends, they bring plenty of encouragement, may help lead your workout, and can actually spot you with weights. Fitness+ just looks like a bunch of people exercising who are way too happy... Can someone who uses Fitness+ enlighten me on what keeps you subscribed? Genuinely asking, not trying to be snarky.

Not everyone has or wants gym friends. These guided workouts are a great replacement for a gym especially if you're a beginner.

 

[jbc25]

The removal of an arbitrary restriction being advertised as a new "feature". I always thought the AW requirement was a bit too much of a barrier and was probably hurting their subscriber growth. Even for those who already have watches, it's kind of a pain having to pair it every time. Especially some mornings when I have to choose between letting my watch charge or doing a workout.

 

[symphony]

Replace the word "Fitness+" with chat roulette or Omegle, FaceTime, Teams, Meet from the YouTube thumbnail

 

[GoodOne]

I tried Peloton and Apple Fitness for a while and found there are plenty of free workouts on Youtube so I cancelled my subscription to both services.

 

[esharon]

If they want to increase subscriptions what about bring it to more countries?

 

[Mr. Dee]

I guess he needed the iPhone 14 Pro Max and Fitness+ to reach his goals in 1862:

 

[Bodhitree]

If they want to increase subscriptions what about bring it to more countries?

I totally agree. I think Apple is holding this back for localisation, thinking local trainers in local languages are going to be a more substantial draw, but I reckon many people would be happy to have English-language sessions.

It’s a tricky business though because you can’t do your training as well if you have to read a screen, so subtitles don’t work so well as an approach, and I doubt whether Apple would want to dub the audio.

 

[JosephAW]

After watching the video, this is what we've become? Exercising in front of a little 6 inch screen?
They should at least push the HDMI lightning connector and have people using their iPhone plugged into the TV for a larger experience.

 

[OutOfShape80sWrestler]

I don't understand the appeal for Fitness+. Especially if you have gym friends, they bring plenty of encouragement, may help lead your workout, and can actually spot you with weights. Fitness+ just looks like a bunch of people exercising who are way too happy... Can someone who uses Fitness+ enlighten me on what keeps you subscribed? Genuinely asking, not trying to be snarky.

Fat guy here-- 50 next week. Yay! I think. Just got my Apple Watch and signed up for Fitness+ with a lot of negative preconceptions. Let me say that after a month I am very impressed with the service. I love the stretching and yoga. They also have workouts for 50+ people like myself. I also live with a senior who loves to work out in the gym but is easily susceptible to colds and illness. She loves Fitness+ and as a family we have been exercising TOGETHER in front of the big screen TV. We all have a gym membership. In the time it takes us to get into gym clothes and travel to the gym and back, we can get in 3-4 15-20 minute workouts in a single Fitness+ session. The variety is also quite good-- both in terms of different workouts AND instructors. I love that they have people that look like me. And in most workouts they have three people, one or two of which perform the workouts at a simpler level. So while I sound like an ad for Fitness+, truth is I really am because I really think it helps a lot of people like me. I sit for my job. I get stressed and my back begins to spasm. I can spend over a week dealing with lots of pain. The yoga stretching has all but eliminated that issue. It comes back but now I have a new way to combat it. Also, having the watch feedback has been pretty awesome. Both in Fitness+ and in general. Im convinced the watch is a medical device and the more features they add over the years, I will upgrade. Getting old is no fun when you're unhealthy. I appreciate what Apple is doing. If going to a gym or doing other exercise is your thing, by all means go for it. For me Fitness+ is a benefit.

 

[codq]

'Now all you need is iPhone.'

I know their style guide doesn't allow them to say 'an iPhone', or 'your iPhone' or 'the iPhone'—but it just sounds so awkward sometimes 😂

 

[ams1117]

false advertising -- I have an iPhone and I'm still fat

 

[compwiz1202]

At the end of the day, more ways to access Fitness+ is a good thing - if increasing Fitness+ reach (aka: increasing subscriptions is your goal). Which we know is one of Apple's goals. So I see this less a desperate move and more an intentional move.

And while I do not like the price hike for One, we all know it was inevitable (for better or worse). But their public-facing reasoning for the hike was pretty lame. I guess saying "the main function of the service has always been a price-hike-over-time strategy and this was the first of many to come" isn't as palatable. Every new service, from One, to Netflix, to HBO Max to - you name it, starts with an appealingly low cost of entry, in an effort to build a base. Once established, price hikes are as as much a baked in feature as anything the service provides. It's business 101 (also for better or worse). 🤪

Sometime I wonder is it purposely because of the size of the base, or so they watch server load, and then raise prices to curb demand so they don't need to get more expensive hardware.

 

[CarAnalogy]

No longer requires an Apple Watch. Let's celebrate...

...wait, what?

Glad I went ahead and paid for a full year up front not long ago. Compared to current monthly price, and that it can be shared with family plan, it seems like a bargain.

 

[CarAnalogy]

I guess he needed the iPhone 14 Pro Max and Fitness+ to reach his goals in 1862:
View attachment 2104091

Just think about how much more swole he could have been.