- Apr 12, 2001
Over the weekend, Apple released a touching new holiday ad called "The Song," focusing on a woman who found an old record of her grandmother singing a love song to her grandfather, which she then enhanced with her own vocals and musical accompaniments using Apple's tools.
Apple has now released a second video, which offers details on how the spot was created. As explained by the musician who starred the ad, Dana Williams, and vocalist Rhiannon Giddens, a series of recordings were made with a voice-o-graph, a 1940's booth for recording short spurts of audio directly onto a record.
"The Song," which highlights both GarageBand and the iPad mini, follows in the footsteps of last year's sentimental holiday ad, "Misunderstood,", which focused on the video recording capabilities of the iPhone.
Article Link: Apple Shares Behind the Scenes Look at New Holiday Ad 'The Song'