Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad

[MacRumors]

Apple today shared its annual holiday-themed ad, which is titled "Fuzzy Feelings." This year, the mini film focuses on an animator who is working on a holiday-themed video in the spare moments she has off from her office job.

The stop motion video stars her curmudgeonly boss, who is shown chastising her for being late, giving her last minute work, and generally being miserable. She finds an outlet in depicting him in uncomfortable situations, such as being shocked by Christmas lights or covered by snow while standing out on the street.

After her seemingly horrible boss hands out handmade holiday gifts, she sees another side of him, and changes her animation to something much more positive.

Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays.

Apple shares a unique holiday ad each year, and these ads often win awards. Apple accompanied the video with a behind-the-scenes look at how it was filmed.

According to Apple, it was created using an iPhone 15 Pro Max and then edited on the MacBook Air.

Article Link: Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad

 

[Feek]

Merry Christmas!

 

[Rogue AI]

I don’t think my eyes could roll anymore after watching that video created by Big Tech.

 

[Think|Different]

Absolutely charming! Which is why am sure there will be relentless Scrooge-esque comments here…

 

[canadianreader]

Very touching and creative, reminds of some older creative Apple xmas videos.

 

[JPack]

A legit, decent ad. Much better than the other hard sell iPhone 15 ads from Apple.

 

[ChrisA]

So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?

 

[zinacef]

A very heart warming and poignant ad! Happy Holidays everyone!

 

[Nabby]

So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?

I've messed with it using iStopMotion from https://istopmotion.com/ It was several years ago, but they have a iOS app and an Mac app. You can use the phone to capture the frames to the Mac and create your video that way. The Mac App handles the movie magic part of it!

 

[Jdizzle188]

It's a grower, I'm still a fan of the "there's no place like home for the holidays" one though.

Happy Christmas to everyone on macrumours though!

 

[Jumpthesnark]

Is it wrong for me to like the first parts of her video more than the schmaltzy last parts? Probably. Really well done, Apple. Happy holidays to all here.

 

[chouseworth]

Safe, and boring. Clydesdales in the snow are much more in the spirit.

 

[jz0309]

An ad’s purpose is to sell a product, nothing more. I don’t care for ads…

 

[Rogifan]

When I think of the holidays the last thing I think of is the George Harrison song ‘Isn’t it a Pitty’. This was the last good holiday ad from Apple.

 

[Spaceboi Scaphandre]

Cute short, but this begs the question: Who the hell goes through the effort of making stop motion animations of their boss? I get irritated my supervisors sometimes too but not to the point I'm making animations of bad things happening to them, especially since if I did I could lose my job if they saw them.

 

[macpro2000]

Not sure why she didn't eat with him when he was alone in the restaurant. Strange.

 

[roncron]

I really liked it.

 

[Mac Fly (film)]

Charge less for your stuff and then we'll talk.

 

[ProfessionalFan]

That was a really sweet ad, well done Apple.

 

[AppleUser2]

Love this video. Everyone has a story - you just never know what’s going on. Shot in London as well!

 

[TheAnimal]

Love that she’s forced to use a Windows PC at work.

 

[hondo77]

Cute short, but this begs the question: Who the hell goes through the effort of making stop motion animations of their boss?

Animators.

 

[hondo77]

So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that?

Google is your friend.

 

[WarmWinterHat]

A legit, decent ad. Much better than the other hard sell iPhone 15 ads from Apple.

I haven't seen an iPhone 15 ad yet.

 

[128KMac]

Absolutely charming! Which is why am sure there will be relentless Scrooge-esque comments here…

haha - the Scroogists beat you to the first comment.