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Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad

lazyrighteye said:
Came here to see how quickly we'd see the first signs of bah-humbuggery. Second post. Surprised it took that long.

As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).

Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.
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Great tune. I knew it was Harrison, but didn't know the title.
I do now, thanks.
 
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vorkosigan1 said:
That's fair, but only partly relevant. They could just as easily have shown some indicator of his change, 'from her perspective". For me, the payoff isn't seeing someone basically good do something good. it's watching someone who's struggling make a change. She wasn't struggling, she was just angry or frustrated.
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I guess it varies...for me the payoff was the impact. Being angry or frustrated actually WAS her "struggle". So much so, that she spent her free time repeatedly creating worst case scenarios for someone she was angry with...until she changed.

In her animated story, once the boss was exposed to someone / something that ended his loneliness, he changed. The short ends up with her doing just that. Obviously, we don't see what happens next...but the boss doesn't scoff or make any gestures that suggest otherwise, in fact they start having a conversation (and she laughs at the end).

I understand your point of view...and that would be the typical "Scrooge" story...(bad guy changes to good). This was interesting because it wasn't that story.

She wasn't a villain or bad at all, but she showed compassion to someone who wasn't nice to her.
 
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lazyrighteye said:
Came here to see how quickly we'd see the first signs of bah-humbuggery. Second post. Surprised it took that long.

As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).

Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.
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Who was the most famous/best person you worked with?
 
roncron said:
I really liked it.
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Will you now be catching up with that person you don’t like in the office? Lolz.


I feel the video captured how depressing the workplace is, the people, the desk layout, the work… but then you have the energy to smash out an animation to some how channel your frustrations. That was quite well done. Then to end with the prompt around people that hurt others are generally hurting themselves, to try and approach the relationship differently at this time of year.

Personally, what always blew my mind about Xmas in the office is that people that busted my balls for the past 11 months and clearly did not like me…. All of a sudden were friendly for a short period of time. I was always like, what is this fake attempt to mask your true feelings. The incongruence of it gives me the *****.

I appreciated the small details in the video. Facial expressions and movement. The attempt to humanise those that can be seen as having hard exteriors was well executed. The behind the scene where the creator shared her workflow was great! 9/10 overal. 8/10 urge to buy an iPhone 15.
 
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ChrisA said:
So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?
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-The making of video shows that yes they did use 48 Megapixel RAW files and then edited it in Dragonframe (standard software for stop-motion animation). It's super impressive though and I loved the ad :).
 
Nice. I thought she was going to sit down with him and show him this nice movie about him getting wrecked over and over but with a happy puppy ending, and then he'd look at her in amazement and realize how utterly insane this employee is, spending night after night making laborious stop-motion movies about torturing him in weird ways and then he'd fire her and get a restraining order. But noooo...
 
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ThunderSkunk said:
Nice. I thought she was going to sit down with him and show him this nice movie about him getting wrecked over and over but with a happy puppy ending, and then he'd look at her in amazement and realize how utterly insane this employee is, spending night after night making laborious stop-motion movies about torturing him in weird ways and then he'd fire her and get a restraining order. But noooo...
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They could have made it one of those "enemies to lovers" things that are so inexplicably hip these days :p

I thought this was well done, but I was waiting for the stop motion movie to play more of a role than "just" being a reflection of her thought process. After all, I understood that she was displeased with her boss but had a change of heart without the stop motion movie.
 
MacRumors said:


Apple today shared its annual holiday-themed ad, which is titled "Fuzzy Feelings." This year, the mini film focuses on an animator who is working on a holiday-themed video in the spare moments she has off from her office job.


The stop motion video stars her curmudgeonly boss, who is shown chastising her for being late, giving her last minute work, and generally being miserable. She finds an outlet in depicting him in uncomfortable situations, such as being shocked by Christmas lights or covered by snow while standing out on the street.

After her seemingly horrible boss hands out handmade holiday gifts, she sees another side of him, and changes her animation to something much more positive.Apple shares a unique holiday ad each year, and these ads often win awards. Apple accompanied the video with a behind-the-scenes look at how it was filmed.


According to Apple, it was created using an iPhone 15 Pro Max and then edited on the MacBook Air.

Article Link: Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad
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I’m not feeling all that many fuzzy feelings after just finding out that Apple are increasing my Apple One subscription by nearly 20% on the 22 December…
 
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I generally really dislike this type of ads and this one is no exception. But I do like the dog walking scene - the color of the sun light on the snow is beautiful.
 
ChrisA said:
So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?
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Well I don't think they shot it on a Galaxy and edited it with a Dell.
 
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Rogifan said:
When I think of the holidays the last thing I think of is the George Harrison song ‘Isn’t it a Pitty’. This was the last good holiday ad from Apple.

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I also do love that ad, one of their best. I thought this year's ad was much better than some other ones. That Frankenstein ad from a while ago sticks out to me as so unbelievably bad.

Wow I just checked and that ad is from 2016. Man time flies.
 
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The fuzzy feeling you get after you are broke because you spent all your money on ego enhancing materials from Apple...
 
vorkosigan1 said:
I'm not a Scrooge. The video shows cheap, unearned emotion. It's good that she forgives him and that he gives out gifts and that she doesn't want him to be lonely, but where's the piece where he has some recognition of the impact of his actions? Great production values; lousy plotting.
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Yeah, there needs to be a scene where his boss is mean to him, it visibly hurts him, and then he realizes what he’s been doing to his people all this time. Lightbulb!

Then we cut to him giving out gifts. And instead of doing it coldly and reluctantly, he does it genuinely, warmly and with a smile.

….and then the whole dreary office breaks into a Bollywood-style dance routine!

(just kidding about that last part)
 
Story End: They date, they marry, he dies, she inherits company, she now treats employees the way he treated her. Right? o_O
 
Seems like she's in the wrong profession if that stop motion animation is just a hobby! Cool video though.
 
ChrisA said:
So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?
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Look at the "behind the scenes" video
 
vorkosigan1 said:
I'm not a Scrooge. The video shows cheap, unearned emotion. It's good that she forgives him and that he gives out gifts and that she doesn't want him to be lonely, but where's the piece where he has some recognition of the impact of his actions? Great production values; lousy plotting.
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I am so sad you can’t just see the beauty in that film.
 
MrSegundus said:
I don’t think my eyes could roll anymore after watching that video created by Big Tech.
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I did an eye-roll just reading the summary, without watching it. The sentiment is fine, except a really bad/awkward time to try to use the employer/employee narrative as a way to get across the idea that we misunderstand others until we view them in a new light.
 
ChrisA said:
So they did stop-motion animation on an iPhone? Can anyone provide a 30-second explanation of how to do that? Did they actually shoot 30 still JPG images per second of footage by pressing the button on the photos app? That would move the camera, no mater how carful you were. Is there a remote shutter release? How to convert all the JPGs to movie format?

I assume it was all done with Apple IOS/macos native apps. How?
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Dragonframe has a capture app so you can control the iphone just like a dslr. You can use the dragonframe wireless or wired controller connected to your station.

Also, you do need a proper rig that is sturdy enough for you to touch the screen... You safe guard the process with gear that is veryvery sturdy.
 
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