I’ll watch the rest of the video, just hold on, I got something in my eye. Both eyes. Anyone have a tissue?
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Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad
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Nice, but not their best. The one with the kid appearing “distracted” by his phone, but is actually making an awesome memories montage is still the one to beats.
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Came here to see how quickly we'd see the first signs of bah-humbuggery. Second post. Surprised it took that long.
As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).
Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.
As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).
Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.
I'm not a Scrooge. The video shows cheap, unearned emotion. It's good that she forgives him and that he gives out gifts and that she doesn't want him to be lonely, but where's the piece where he has some recognition of the impact of his actions? Great production values; lousy plotting.
This ad is pretty meh to me, but maybe it's because I'm a strong advocate for worker's rights and mental health?
Once upon a time I had a terrible job which pushed me to the point of having suicidal thoughts (never acted upon) that required expensive, professional counseling to remedy. My boss was extremely manipulative, and I later found out when leaving that all of the times she had written me up had never been actually submitted to HR and were fake because she didn't have any cause or evidence. At the time the labor market wasn't as good. My daughter had a medical condition at the time and they had me in constant fear of losing my job and therefore the much needed health insurance for my family. It made me a complete wreck. So glad I got out of there and have a healthy amount of stress now in a good job that even has a four day work week!
No amount of socks makes up for working long, late hours dealing with an unprofessional buffoon, only to make some billionaire somewhere even richer. Obviously this situation isn't as bad as what I endured, but it still makes my stomach turn at the thought.
Once upon a time I had a terrible job which pushed me to the point of having suicidal thoughts (never acted upon) that required expensive, professional counseling to remedy. My boss was extremely manipulative, and I later found out when leaving that all of the times she had written me up had never been actually submitted to HR and were fake because she didn't have any cause or evidence. At the time the labor market wasn't as good. My daughter had a medical condition at the time and they had me in constant fear of losing my job and therefore the much needed health insurance for my family. It made me a complete wreck. So glad I got out of there and have a healthy amount of stress now in a good job that even has a four day work week!
No amount of socks makes up for working long, late hours dealing with an unprofessional buffoon, only to make some billionaire somewhere even richer. Obviously this situation isn't as bad as what I endured, but it still makes my stomach turn at the thought.
TBWA\Media Arts Lab nailed this. After the pandemic and a long strike, I'm sure many people in their office felt this loneliness. With technology's ability to make us feel more lonely and Apple working to message that their tech is bringing us together, this story was born.
Anna Mantzaris was the animator and director for this spot. You'll recognize her work from Wes Anderson's "Isle of Dogs". Charming ad, great work by all!
Anna Mantzaris was the animator and director for this spot. You'll recognize her work from Wes Anderson's "Isle of Dogs". Charming ad, great work by all!
art is an expression of what we experience.
her chosen art form, stop animation, is well suited to more directly represent reality than 2 dimensional art forms.
in your comment, you are comparing your experience and hers.
this is the value of art.
apple's video was successful.
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Okay you got me there. Those poor bastards at Warner Bros, especially on the Cartoon Network side...
PC Guy has hair for one
Secondly, the original PC Guy from the Get a Mac ads has been retired. The yellow white hair PC Master Race guys Ben "Yahtzee" Croshaw made is the new mascot for PC users
I don't think my eyes could roll anymore after reading this comment. The problem is not Big Tech.
Well, the narrative & point of view is from her perspective. She makes changes in her stop action "story" and then she (somewhat) plays that out in "real life" when she eats with him.
The boss character may (or may not) change, but how she dealt with him did. She wasn't going to continue to be negative to him (through her creative craft & art), even if he wasn't nice to her. This was all her story.
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This was more of a Christmas Short. I didn't feel any "selling" other than selling the idea of seeing past the hard outer shell of a lost soul. Spirit of Christmas.
At the end she realizes what she should've done all along. Actually communicate with him rather than keeping her emotions bottled up. Maybe he did realize the impact as a result of that conversation but I guess we'll never know.
There's another possibility.... that it wasn't her boss in the beginning, only someone that looked similar, but then she saw the parallels and the storyline shifted.
Nah with the things that guy in the animation was going through, there was parallels IRL. I know this from watching Chuck Jones' interviews where he said a lot of his stories he made in Looney Tunes were parallels from his experience with his father, such as with Papa Bear
Unproductive way of coping with emotions. Looks more fun than any of mine.
That's fair, but only partly relevant. They could just as easily have shown some indicator of his change, 'from her perspective". For me, the payoff isn't seeing someone basically good do something good. it's watching someone who's struggling make a change. She wasn't struggling, she was just angry or frustrated.
That's a fair point. I didn't see it that way, but that's certainly a fair interpretation. Thanks!