Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

[MacRumors]

Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history.

On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two people at the table that she purchased prenatal vitamins and four pregnancy tests on March 15 at 9:16 a.m., which is clearly something that would be in her iPhone search history.

"Some things shouldn't be shared," says Apple. "That's why iPhone is designed to help give you control over your information and protect your privacy."

Apple has repeatedly said that it believes privacy is a "fundamental human right," and one of the company's "core values." At the CES electronics show in Las Vegas last year, Apple promoted its commitment to privacy with a billboard near the convention center that read "what happens on your ‌iPhone‌, stays on your ‌iPhone‌."

Apple has a privacy page on its website with measures that it takes to protect users, such as end-to-end encryption of iMessages.

Article Link: Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

 

[ButterF1ngers]

Clever!

 

[lyngo]

I thought this was a creative little ad / marketing message from Apple. I found myself chuckling throughout it. Well done in conveying a simple message, yet very complex issue we are facing today!

 

[Kkspire]

Way to go Apple. I love their commitment to privacy. I know people that say I don’t care about privacy and unfortunately those people don’t realize how data and surveillance impacts people. Keep on protecting. And ban Facebook =P

 

[TheYayAreaLiving 🎗️]

That’s awesome Apple. I love how Apple takes privacy very serious. unlike Facebook ugh!

 

[I7guy]

Very clever, indeed.

 

[dlewis23]

That was actually a really good ad.

 

[dragoon2745]

This reminds me of when Facebook added news feed in like 2006. At the time my friend posted, "Ross is taking a dump. Too much information? Welcome to Facebook".

 

[bchery21]

Wow, imagine this in real life!

 

[rictus007]

iMessage, should be like signal - just a suggestion.

 

[4jasontv]

We should be able to help other iPhone users protect their privacy. For example, we should be able to help turn off speakerphone when people are talking on the phone or listening to music on the bus.

 

[Mc0]

I love the new green dot indicator when an app is using my camera. I use my phone in the toilet and just don’t want an app seeing what it shouldn’t see 🤣🤣🤣

 

[Minato1990]

Good **** Facebook!

 

[convergent]

Its cute and humorous but it doesn't really capture the reality of who sees your private information in today's world. For example, there is no way your friends at your table would know you ordered pregnancy tests unless you posted it on Facebook or something... which is a personal choice to share. If you share a device with someone and they for example use the same Amazon account, then they see your search history, but that's not a random person in the park. Pretty much everything in this ad that they are making fun of would have required the individual to choose to make the information available by putting it on Facebook. Companies who's websites you visit are going to see things about your history via cookies, but it is not personal and in some sense I find it better to see ads for things I'm interested in vs. things I could care less about (if I have to see ads at all).

 

[Macyourdayy]

I love the new green dot indicator when an app is using my camera. I use my phone in the toilet and just don’t want an app seeing what it shouldn’t see 🤣🤣🤣

Good thing the waterproofing has been improved. I still use mine in the air though. Do your hands get wrinkly or do gloves help? Is it a mobile type toilet?

 

[DHagan4755]

Amusing to the degree the ad shows an office with many of the now discontinued Cinema/Thunderbolt Displays in use 😆

 

[mi7chy]

Great job. Watching it reminds me of iCloud celebrity nude pic breach, how Chinese citizen iCloud data are stored on CCP government servers, search forwarded to Google in return for billions of dollars, etc.

 

[satchmo]

Curious when this was filmed. Not a whole lot of social distancing.

 

[cipher29]

Apple: "Privacy is a fundamental human right... Until it interferes with our ability to sell phones in China, then we reevaluate and determine that our ability to make profit is a more important fundamental human right..."

 

[LiE_]

Tracking isn't against you as a personal profile, you're just a random number in a system that associates your tracking data to. Also as mentioned above this data isn't just shared with the public. This ad seems to suggest that companies like Google are sharing my credit card number with people? Seems a bit absurd.

 

[BigSur]

such as end-to-end encryption of iMessages

Too bad it's closed source and doesn't encrypt metadata like Signal, it's good but needs refinement.

 

[840quadra]

I have met people as bad as this video shows. Some don't understand personal security, even harder for me to understand, overshare of personal information about their own kids!

Even with Apple's safeguards people will still overshare, then turn around and Blame Apple (and others) for their personal info getting out.

 

[involuntarheely]

amusing because Apple's implementation of Find My Mac exposes the Apple ID linked to the computer and may lead to involuntarily exposing names and phone numbers of total strangers.

 

[I7guy]

Apple: "Privacy is a fundamental human right... Until it interferes with our ability to sell phones in China, then we reevaluate and determine that our ability to make profit is a more important fundamental human right..."

Let's try again:

Apple: "Privacy is a fundamental right as we believe. However every company has to adhere to local rules and regulations. As the forward thinking company that we are, we want to be in most markets and we will follow local laws."

 

[Rogifan]

That’s awesome Apple. I love how Apple takes privacy very serious. unlike Facebook ugh!

Which is used by hundreds of millions of people on their...iPhones.