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Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.


Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using elements only from his own bedroom, within 24 hours. Apple says that remote cameras were set up around the photographer's apartment, capturing his natural creative process.



The second of the new videos features James Blake as he uses Logic Pro X to create his new song "Ask For More," also shot within 24 hours. This is the second video in Apple's Behind the Mac series that has focused on James Blake, the first of which was released last week.

The new videos are a continuation of Apple's "Behind the Mac" series, launched in 2018, which highlights how various high-profile creative individuals use the Mac for their work on a daily basis.

Article Link: Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake
 
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Porco

macrumors 68040
Mar 28, 2005
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Really nice videos, and as someone who dabbles with both photography and music on my macs I found them both relatable and slightly inspirational, without wanting to be overly effusive about it.

If I had one minor criticism, and it’s just my own daft pedantry really, it’d be that I keep thinking ‘but they’re actually in front of the mac really aren’t they?!’ :D
 

DeepIn2U

macrumors G3
May 30, 2002
9,839
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Toronto, Ontario, Canada
Really feeling these videos ... the artists' commentary here, Tyler, doesn't feel over the top or philosophically pushy ... just direct, real, truth. Simple yet pronounced. Every day living and accomplishments.

Sure Apple Mac continues as the hub ;)
 
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Tofupunch

macrumors 6502
Dec 4, 2014
257
211
Really nice videos, and as someone who dabbles with both photography and music on my macs I found them both relatable and slightly inspirational, without wanting to be overly effusive about it.

If I had one minor criticism, and it’s just my own daft pedantry really, it’d be that I keep thinking ‘but they’re actually in front of the mac really aren’t they?!’ :D
I, too, found them to be inspirational. I especially appreciated what Tyler said regarding photography and that we have to get past the fear of being bad, of being perfect. I can totally relate to that. There's probably a liberation that one experiences if/when one can overcome those fears.
And regarding where they are in relation to the mac , I guess if you're looking at them from the front, they are behind the mac...? 🤔
 

Johnny907

macrumors 68000
Sep 20, 2014
1,607
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Meh. These could have featured a Dell XPS and the result would have been the same.
 

saqibhasan

macrumors regular
Oct 10, 2007
109
84
And the fact that he had to use Elements since Apple discontinued the great Aperture? Apple has no insight about this? (PS I'm still running Aperture where I can but slowly going to Skyum's Luminar now - even though many features from Aperture are still not available in it)
 

citysnaps

macrumors G3
Oct 10, 2011
8,143
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San Francisco
May we all aspire to be photographers shooting portraits in our apartment bedrooms.
That's about as low as it gets.

I'd love to see some of your photographs. Have a link? Or maybe a Vogue cover (Beyoncé) like Tyler?
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Really feeling these videos ... the artists' commentary here, Tyler, doesn't feel over the top or philosophically pushy ... just direct, real, truth. Simple yet pronounced. Every day living and accomplishments.

Sure Apple Mac continues as the hub ;)

Tyler's the real deal!
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And the fact that he had to use Elements since Apple discontinued the great Aperture?

It's his editing tool of choice. There are other options, like Lightroom and Photoshop.

Aperture was doomed to failure right from the start. Glad I went with LR after comparing it to Aperture a dozen years ago.
 
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bladerunner88

macrumors regular
Apr 28, 2009
154
70
Off World
Yes exactly this! They had a Professional Photographers Application called Aperture that they no longer Support, and now here is  doing a Mac Ad. featuring a Photographer NOT Using an  Photography Application....

But hey there is a Mobile Vs. of Photoshop running on an iPad when there should have been a Mobile Vs of Aperture and an updated Vs. for the Mac Pro and 16" MBP.
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And the fact that he had to use Elements since Apple discontinued the great Aperture? Apple has no insight about this? (PS I'm still running Aperture where I can but slowly going to Skyum's Luminar now - even though many features from Aperture are still not available in it)

Yes exactly this! They had a Professional Photographers Application called Aperture that they no longer Support, and now here is  doing a Mac Ad. featuring a Photographer NOT Using an  Photography Application....

But hey there is a Mobile Vs. of Photoshop running on an iPad when there should have been a Mobile Vs. of Aperture and an updated Vs. for the Mac Pro and 16" MBP.
 
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citysnaps

macrumors G3
Oct 10, 2011
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Yes exactly this! They had a Professional Photographers Application called Aperture that they no longer Support, and now here is  doing a Mac Ad. featuring a Photographer NOT Using an  Photography Application....

But hey there is a Mobile Vs. of Photoshop running on an iPad when there should have been a Mobile Vs of Aperture and an updated Vs. for the Mac Pro and 16" MBP.
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Yes exactly this! They had a Professional Photographers Application called Aperture that they no longer Support, and now here is  doing a Mac Ad. featuring a Photographer NOT Using an  Photography Application....

But hey there is a Mobile Vs. of Photoshop running on an iPad when there should have been a Mobile Vs. of Aperture and an updated Vs. for the Mac Pro and 16" MBP.

Relax. You may not understand photography and making photographs is about imagination, vision and expression, and not about tools; ie camera gear, software, computers, etc.
 
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PickUrPoison

macrumors G3
Sep 12, 2017
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Sunnyvale, CA
Meh. These could have featured a Dell XPS and the result would have been the same.
Nope. Logic Pro X doesn’t run under Windows, and he used that tool to get the result he wanted. You can’t say he would get that same result with a different tool.
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And then a load of retouching.
The artistic process is extremely rewarding for creatives, mostly we only see the end result.
 
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saqibhasan

macrumors regular
Oct 10, 2007
109
84
Relax. You may not understand photography and making photographs is about imagination, vision and expression, and not about tools; ie camera gear, software, computers, etc.

lol sure. Not about camera gear or tools? Yeah ok. Carry on. Seems ironic that Apple is promoting the use of its system then since it is not about the tools...
 
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citysnaps

macrumors G3
Oct 10, 2011
8,143
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San Francisco
lol sure. Not about camera gear or tools? Yeah ok. Carry on. Seems ironic that Apple is promoting the use of its system then since it is not about the tools...

Such a typical view about what photography is about. I bet you have a lot of camera gear!

When I meet a photographer on the street, or at an exhibition, etc, who is a stranger, to get a better understanding of the person, sometimes I'll ask the question, "What do you shoot?"

If the answer is something like, "I shoot a Canon 5D MIV, with a 70-200 f/4," that tells me something.

If the answer is instead something like, as just one example, "I'm currently working on a photo project documenting how the consequences of gentrification in my city has adversely affected people who are underrepresented and underserved," that tells me something very different.

My reply to the 1st response would be, "Hey, that's great." And then walk away.

My reply to the 2nd response would be, "Let's have a beer and talk about photography and projects."
 

bladerunner88

macrumors regular
Apr 28, 2009
154
70
Off World
Relax. You may not understand photography and making photographs is about imagination, vision and expression, and not about tools; ie camera gear, software, computers, etc.

Picture this, your exhausted you've just finished a 14Hr plus Day on a new TV Show , you've Shot Gb's and Gb's of images and you put your lovely new XQD card into the reader attached to your Trash Can and nothing happens. You restart your Application (not Aperture) nothing....you start to freak out a little also its late you cant pick up the phone and call someone, so you you reboot nothing. Finally out of desperation you pull out your older trusty MBP the one with Aperture, even though the Camera is too New for Aperture, it sees the Jpgs! Ok so you know you haven't lost the entire day and you won't have to try and explain to the Network that you totally Fu#$%^ed Up. Then you look at the the file structure of the card and see GB's of data.

So after almost having a heart attack I discover buried way deep in the settings of Nu and Shiny DAM/Editing Application is a filter setting not in obvious place set to ignore all RAW Files!
With Aperture I know where everything is when your working 4-5 Yrs straight on Show you don't have the time or brain power left at Wrap to learn a new piece of Kit. So Yeah actually it does come down to Tools Cameras software and Macs. Not too mention Aperture was a gorgeous bit of software with everything very logically laid out and they supported it! As evidenced by that time I reached out to Tim. I always knew without a shadow of a doubt that when i got a call in the middle of the night saying we need a 60Mb file PDQ I could output that file using Aperture with one eye closed and and half full of wodka.
 
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