Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake

[saqibhasan]

Such a typical view about what photography is about. I bet you have a lot of camera gear!

When I meet a photographer on the street, or at an exhibition, etc, who is a stranger, to get a better understanding of the person, sometimes I'll ask the question, "What do you shoot?"

If the answer is something like, "I shoot a Canon 5D MIV, with a 70-200 f/4," that tells me something.

If the answer is instead something like, as just one example, "I'm currently working on a photo project documenting how the consequences of gentrification in my city has adversely affected people who are underrepresented and underserved," that tells me something very different.

My reply to the 1st response would be, "Hey, that's great." And then walk away.

My reply to the 2nd response would be, "Let's have a beer and talk about photography and projects."

My, aren’t we judgmental one?

Knock yourself out, oh great one. Perhaps one day I can be worthy of you.

But perhaps you need to look at what Apple is promoting - their product. Not the creative process - or why didn’t they use another photographer who is not using any Apple product? I’m sure they are plenty out there. Instead they focused on this dude. Why? Because he used Apple. As a tool. Like you do.

 

[PickUrPoison]

Picture this, your exhausted you've just finished a 14Hr plus Day on a new TV Show , you've Shot GB's and Gb's of images and you put your lovely new XQD card into the reader attached to your Trash Can and nothing happens. You restart your Application (not Aperture) nothing....you start to freak out a little also its late you cant pick up the phone and call someone, so you you reboot nothing. Finally out of desperation you pull out your older trusty MBP the one with Aperture, even though the Camera is too New for Aperture, it sees the Jpgs! Ok so you know you haven't lost the entire day and you won't have to try and explain to the Network that you totally Fu#$%^ed Up. Then you look at the the file structure of the card and see GB's of data.

So having almost a heart attack I discover buried way deep in the settings of Nu and Shiny DAM/Editing Application is a filter setting not in obvious place set to ignore all RAW Files!
With Aperture I know where everything is when your working 4-5 Yrs straight on Show you don't have the time or brain power left at wrap to learn a new piece of Kit. So Yeah actually it does come down to Tools Cameras software and Macs. Not too mention Aperture was a gorgeous bit of software with everything very logically laid out. and i always knew without a shadow of a doubt that if i got a call in the middle of the night saying we need a 60Mb file right now I could output that file using Aperture with one eye closed and and half full of wodka.

Pros tend to learn their tools and equipment. While others are fetishizing a discontinued software app, they’re moving on, figuring out how to get their work done.

Pros also tend to test out new hardware and software—sometimes for months—before they make the decision to incorporate it in their workflow.

 

[saqibhasan]

Pros tend to learn their tools and equipment. While others are fetishizing a discontinued software app, they’re figuring out how to get their work done.

Pros also tend to test out new hardware and software—sometimes for months—before they make the decision to incorporate it in their workflow.

Lol fetishizing? Dude, you’re WAY too intimate with your software.

 

[PickUrPoison]

Lol fetishizing? Dude, you’re WAY too intimate with your software.

Nice content-free reply, bro 🙄

Fetishize: have an excessive and irrational commitment to or obsession with (something).
"an author who fetishizes privacy"

Dictionary.com | Meanings & Definitions of English Words

The world's leading online dictionary: English definitions, synonyms, word origins, example sentences, word games, and more. A trusted authority for 25+ years!

www.lexico.com

 

[saqibhasan]

Nice content-free reply, bro 🙄

Fetishize: have an excessive and irrational commitment to or obsession with (something).
"an author who fetishizes privacy"

Dictionary.com | Meanings & Definitions of English Words

The world's leading online dictionary: English definitions, synonyms, word origins, example sentences, word games, and more. A trusted authority for 25+ years!

www.lexico.com

I see little reason in continuing the argument since people here have the arrogance to assume they know everything about everybody else. So it’s a pointless discussion and as is evidenced here, logic doesn’t follow the person’s arguments.

As somebody once said: Do not argue with a fool. He will drag you down to his level and beat you with experience.

So I genuinely have nothing left to say - my point was Apple ditched aperture after 8 years when they touted it as being great (which I think it is/was).

Make of that what you please. I’m done.

 

[citysnaps]

Picture this, your exhausted you've just finished a 14Hr plus Day on a new TV Show , you've Shot Gb's and Gb's of images and you put your lovely new XQD card into the reader attached to your Trash Can and nothing happens. You restart your Application (not Aperture) nothing....you start to freak out a little also its late you cant pick up the phone and call someone, so you you reboot nothing. Finally out of desperation you pull out your older trusty MBP the one with Aperture, even though the Camera is too New for Aperture, it sees the Jpgs! Ok so you know you haven't lost the entire day and you won't have to try and explain to the Network that you totally Fu#$%^ed Up. Then you look at the the file structure of the card and see GB's of data.

So after almost having a heart attack I discover buried way deep in the settings of Nu and Shiny DAM/Editing Application is a filter setting not in obvious place set to ignore all RAW Files!
With Aperture I know where everything is when your working 4-5 Yrs straight on Show you don't have the time or brain power left at Wrap to learn a new piece of Kit. So Yeah actually it does come down to Tools Cameras software and Macs. Not too mention Aperture was a gorgeous bit of software with everything very logically laid out and they supported it! As evidenced by that time I reached out to Tim. I always knew without a shadow of a doubt that when i got a call in the middle of the night saying we need a 60Mb file PDQ I could output that file using Aperture with one eye closed and and half full of wodka.

And now, almost a dozen years later, it sucks that you have made the wrong choice, relying on image processing software that hasn't been supported in years. I chose Lightroom after evaluating it and Aperture, coming to the conclusion Lightroom offered better processing and will be supported for many decades. The last thing I want to do is to move a couple hundred thousand image files, many with non-destructive edits, into another application and having to redo all of those edits. That would be impossible.

Also... If photography for you is about camera bodies, lenses, computers, and software, that's great. I hope that brings you much joy. For me they're just tools to be used as a means to an end; similar to my tools used in woodworking. Sure I could rave about my gear and post processing software, but for me that's incredibly boring. I'd rather talk about photographs and photographers I admire; Robert Frank, Mary Ellen Mark, Hiroshi Sugimoto, Dorothea Lange, Richard Avedon, Daido Moriyama, Diane Arbus, Manuel Alvarez Bravo, Elliott Erwitt, Kikkuji Kawada, Brassai, Arnold Newmann, Garry Winogrand, and many more.

For me photography is about using my life's experiences, imagination, curiosity, ability to see, ability to assess supporting context and light, recognizing the power of gesture, understanding when/how to hide information, being comfortable around and able to connect with (not necessarily physically) people, being empathic, and on and on. All in the service of making compelling photographs that hopefully stir the imagination and evoking a response to the viewer looking at my photograph.
[automerge]1595205239[/automerge]

My, aren’t we judgmental one?

Knock yourself out, oh great one. Perhaps one day I can be worthy of you.

But perhaps you need to look at what Apple is promoting - their product. Not the creative process - or why didn’t they use another photographer who is not using any Apple product? I’m sure they are plenty out there. Instead they focused on this dude. Why? Because he used Apple. As a tool. Like you do.

Fascinating jibber-jabber. We were talking about what photography is about. I get it that gear floats your boat. Cool.

 

[PickUrPoison]

<snip>
Make of that what you please. I’m done.

Do you have me confused with another poster? I never engaged you in the first place; as somebody once said... 🤷‍♂️

 

[saqibhasan]

And now, almost a dozen years later, it sucks that you have made the wrong choice, relying on image processing software that hasn't been supported in years. I chose Lightroom after evaluating it and Aperture, coming to the conclusion Lightroom offered better processing and will be supported for many decades. The last thing I want to do is to move a couple hundred thousand image files, many with non-destructive edits, into another application and having to redo all of those edits. That would be impossible.

Also... If photography for you is about camera bodies, lenses, computers, and software, that's great. I hope that brings you much joy. For me they're just tools to be used as a means to an end; similar to my tools used in woodworking. Sure I could rave about my gear and post processing software, but for me that's incredibly boring. I'd rather talk about photographs and photographers I admire; Robert Frank, Mary Ellen Mark, Hiroshi Sugimoto, Dorothea Lange, Richard Avedon, Daido Moriyama, Diane Arbus, Manuel Alvarez Bravo, Elliott Erwitt, Kikkuji Kawada, Brassai, Arnold Newmann, Garry Winogrand, and many more.

For me photography is about using my life's experiences, imagination, curiosity, ability to see, ability to assess supporting context and light, recognizing the power of gesture, understanding when/how to hide information, being comfortable around and able to connect with (not necessarily physically) people, being empathic, and on and on. All in the service of making compelling photographs that hopefully stir the imagination and evoking a response to the viewer looking at my photograph.
[automerge]1595205239[/automerge]


Fascinating jibber-jabber. We were talking about what photography is about. I get it that gear floats your boat. Cool.

No, YOU were.

And also, Aperture support/development was stopped in 2014. That’s not “a dozen”. But, logic being your strong point, sure, a dozen works.

As far as gear goes, I guess you make do with a small lens. After all, as people have probably told you, size doesn’t matter.
[automerge]1595205624[/automerge]

Do you have me confused with another poster? I never engaged you in the first place; as somebody once said... 🤷‍♂️

I wasn’t referring you to. Apologies that you thought I was.

 

[citysnaps]

No, YOU were.

But I guess you make do with a small lens. After all, as people have probably told you, size doesn’t matter.

What you said: "lol sure. Not about camera gear or tools? Yeah ok. Carry on."


"But I guess you make do with a small lens. After all, as people have probably told you, size doesn’t matter."

Resorting to juvenile insults speaks volumes. Certainly not about photography. You have photos to share and talk about, right?

 

[saqibhasan]

What you said: "lol sure. Not about camera gear or tools? Yeah ok. Carry on."


"But I guess you make do with a small lens. After all, as people have probably told you, size doesn’t matter."

Resorting to juvenile insults speaks volumes. Certainly not about photography. You have photos to share and talk about, right?

Sure. Some even published in various travel guides etc. But that was irrelevant to you when you decided to assume you knew everything about me.

Your logic still doesn’t follow. The ad is promoting Apple products as tools. It is doing nothing great about photography. Yet you decided to focus on the art and not what the ad is about - how “the face behind the Mac” is using the Mac and the insinuation being that he is better off for using it compared to a PC. I focused on the fact that as a tool, aperture was great and Apple promoted it as a great solution for pros. People brought into it and so did Adobe - before this, you didn’t have a good tool for quickly selecting photos that stood out - Adobe’s various clients (pre Lightroom) sucked.

Anyway. Have a good night.

 

[Johnny907]

Nope. Logic Pro X doesn’t run under Windows, and he used that tool to get the result he wanted. You can’t say he would get that same result with a different tool.

and yet professionals all over the world do just that every day. LPX is absolutely not the end all be all tool in the photography world, sorry. Heck 90% of my editing is done at 30k feet up with Afinity Photo, but I could just as easily do this with PS as well. There was a time when Apple had the best software and hardware available for professionals, but thanks to management willfully squandering that lead in favor of pushing first iPhone sales and then Apple services that just isn’t the case anymore. LPX is a fine bit of software, and the MBP is still a good piece of hardware, but the myth that Apple dominates the creative world hasn’t been true for years.

 

[PickUrPoison]

and yet professionals all over the world do just that every day. LPX is absolutely not the end all be all tool in the photography world, sorry. Heck 90% of my editing is done at 30k feet up with Afinity Photo, but I could just as easily do this with PS as well. There was a time when Apple had the best software and hardware available for professionals, but thanks to management willfully squandering that lead in favor of pushing first iPhone sales and then Apple services that just isn’t the case anymore. LPX is a fine bit of software, and the MBP is still a good piece of hardware, but the myth that Apple dominates the creative world hasn’t been true for years.

LPX is a digital audio workstation and had nothing to do with photography. Be that as it may, to think the software isn’t part of the creative process is naive imo.

 

[MacAwesome88]

AGREED!.... How Friggin’ LAME! TRULY AWFUL! They Could have gotten way better examples on The Logic Producer's Facebook Group!