Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

[MacRumors]

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends.

The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by using the service. The ad ends with Apple's green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22.

Powering your iMessages with 100% renewable energy - because our planet deserves our best thinking. #EarthDay 🌎 https://t.co/ze7rNObMGM - Tim Cook (@tim_cook) April 22, 2016

In 2013, Apple announced that its data centers were using 100% renewable energy. Worldwide, 93% of Apple's facilities run on renewable energy. Its new headquarters, Apple Campus 2, will also run on 100% renewable energy.

Apple is celebrating Earth Day by updating its retail stores' logos with green accents and providing retail employees with green shirts. The company is also promoting stores that run on 100% renewable energy with new signage.

Article Link: Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

 

[farewelwilliams]

yeah but every time i do it, i have to hit "Try again"

 

[brueck]

This is why I like to support Apple cloud services.

 

[surfingarbo]

I liked this ad. Of course, if the Cookie Monster also wants to explain how iMessages are powered by renewable resources, I'm also open to that.

 

[uofawildcats96]

Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"

 

[Pbrutto]

Reachability needs to be expanded because I can't hug this tree and type my iMessages at the same time....come on jony, make the trees thinner dude

 

[sransari]

Funny ad. Makes it sound like sending an iMessage actually improves the health of the earth.

 

[garoto]

Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"

No. The average consumer is going to think every message they send goes to the Maps app.

 

[garirry]

Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"

I'd say it's the other way around. The average customer has virtually no clue that his data might be sent to somewhere. You could tell them that 50 chinese labourers are reading and sorting your messages, and they still wouldn't understand. If it was a real concern from people, then there won't be any "spying" involved with Google, Microsoft, Facebook, or anyone else because they'd be hated and boycotted by everyone.

Also, seems like Youtube changed its HTML5 player a bit.

 

[Junior117]

Wait... so if I send a heart emoji via iMessage, I'm showing the earth some love.

But I've NEVER used that emoji before.

Does this mean I'm a bad person?

(In any case, I liked the video.)

 

[rgg8354]

Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"

Remember, iMessages have End-To-End encryption. They're more secure than the SMS/MMS messages that go through your carrier's data centers between your device and the person with whom you are communicating.

 

[Nigglesworth]

No. The average consumer is going to think every message they send goes to the Maps app.

Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.

 

[v0lume4]

O-O-PHELIA! Great song choice.

Killer add. I love this. Feels like Apple. Not all of their ads do, these days.

 

[Kajje]

Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.

Additionally every time you order a 4GB base model Macbook or a 16GB iPhone, a puppy dies.

 

[BvizioN]

yeah but every time i do it, i have to hit "Try again"

Don't know about you but iMessage have never failed me..... unless I am in some deep basement with no internet connection
[doublepost=1461302454][/doublepost]

Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"

I would rather have my messages go there then to the mobile phone operators who share everything with everyone.
[doublepost=1461302621][/doublepost]

Funny ad. Makes it sound like sending an iMessage actually improves the health of the earth.

It's about not contributing on making it worse.

 

[mejsric]

i never knew that.

 

[citysnaps]

yeah but every time i do it, i have to hit "Try again"

Every time? Sounds like your phone is broken. Maybe you should have it looked at, or change carriers.

I've used iMessage thousands of times and it literally just works.

 

[Arthur75]

This ad is a blatant lie.
But does it still really matter these days ?
Probably not.

 

[osaga]

They're also saving the planted by extending the upgrade cycle to 3 years with the iPhone 7 because no one will buy it

 

[Abstract]

Powered by eco-friendly RDF.

The only thing running through the minds of consumers is, "Which cloud storage is free-est", or quite possibly, "Which one is already on my phone?"

I don't think people really make decisions on which service to use based on its green credentials. People hate paying for stuff like this because "it should be free". Which one is free, and which is most convenient? If you're an iPhone user, I suppose that's whatever Apple offers. If you're on an Android phone, I suppose it's Google Drive. You could download OneDrive or another alternative, but it's never as integrated.

 

[hrishidev]

Oh if iMessage and Apple's Data Center are environment friendly then why not open iMessage to android platform?
If people switch to iMessage from other messaging apps, it will make larger impact.

 

[marvz]

This ad is a blatant lie.
But does it still really matter these days ?
Probably not.

Actually not. If you use WhatsApp, SMS or whatever it is powered by servers which don't run on 100% renewable energy. So using iMessage instead of other messaging platforms is indeed helping the planet.

 

[Solomani]

When I send a sext using iMessage, Mother Nature heals. Or something like that?

 

[C DM]

This ad is a blatant lie.
But does it still really matter these days ?
Probably not.

Because...?

 

[Thebugeyes]

How can giving all your retail employees green shirts for one days use be environmently friendly!?!