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Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

Are they having power shortages? Is that why iMessage sometimes fails?
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Nigglesworth said:
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
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Yeah, my brother took a 2009 iMac someone threw away. Its GPU had failed, rendering the entire thing, including its 24" display, useless.
 
Nigglesworth said:
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
Click to expand...

But the products are highly recyclable.
One thing I'd like from Apple would be the ability to bring my Mac to the AS and get my logic board replaced with the latest model.
The Macbook and MBP chassis can remain the same for a few years, and having the ability to change only the logic board would help users have the latest and greatest model without wasting displays, keys, batteries and the unibody aluminum structure.
Apple may use the logic board in refurbished products or recycle them to retrieve precious materials.

I'd do that with iPad and iPhone, but models change shape every other year so I'd be very difficult to replace the logic board. Instead Apple should offer the customer more to upgrade the iPhone bringing the old model to the AS and sell refurbished units or recycle materials from them.
A lot of old smartphones are buried in drawers, why they could be recycled.
 
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sransari said:
Funny ad. Makes it sound like sending an iMessage actually improves the health of the earth.
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The point is that by using Apple devices - and therefore, Apple services - you are lessening your contribution to environmental damage of Earth.

The services (here: iMessage) are run by renewable sources of energy. Renewable energy counteracts (or at least helps balance) the impact caused by using fossil fuels.
 
Sure, how much energy & pollution to produce, build and maintain (including trucks/cars driving to/from daily) such a data center (not to mention all the iDevices and their charge)?
 
uofawildcats96 said:
Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"
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Ditto! Me to thought the same.
I thought like, this is actually creepy.
But, since, Apple always claimed in the courts that even they can't read the messages, I chose to ignore it.
But, Apple could have avoided showing it in the ad, instead intentionally or unintentionally they showed it too prominently.
Also, the ad is so not so Apple that after hitting the play button, just in a second or two of the start of the ad video and music, I subconsciously ignored the whole ad for the first time and was reading comments because MY MIND MUST HAVE INTERPRETED THE WHOLD AD as an AD ON YOUTUBE before any REGULAR VIDEO.
I had to reply the whole video once it was finished for the first time.
 
sransari said:
Funny ad. Makes it sound like sending an iMessage actually improves the health of the earth.
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image.png

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Complete and utter Greenwash.

The majority of the zillion iphone users charge the phones with domestic electricity that is produced predominantly by non renewable means.

I appreciate Apple is taking its environmental responsibilities seriously, but this sort of self promotion off the back of their efforts just seems lacking in real sincerity.
 
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Lemon Mac said:
Complete and utter Greenwash.

The majority of the zillion iphone users charge the phones with domestic electricity that is produced predominantly by non renewable means.

I appreciate Apple is taking its environmental responsibilities seriously, but this sort of self promotion off the back of their efforts just seems lacking in real sincerity.
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Precisely.

Apple is so full of crap these days. It would be better for the earth to not use an iPhone at all. The resources used by Apple to make their products are gargantuan and highly destructive to the earth. The electricity that most use to power those devices is not renewable.

It would be much better for the environment to not use an iPhone at all.
 
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This will be perceived by many uninformed users as Apple being able to see and "watch" everything they do. Give it a couple weeks and there will be a 100% inaccurate viral post going around Facebook about it.
[doublepost=1461323375][/doublepost]On a separate note, you guys are missing the point. The intent is not to say "use iPhone and iMessage to help the Earth", of course it would be better for the planet to not use an iPhone (or android phone, or car, et cetera). The point is, "here's what we make for our consumers because it's what they love, and we so happen to do so with 100% renewable energy (because many companies don't, and we are environmentally conscious)"
 
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meaning-matters said:
Sure, how much energy & pollution to produce, build and maintain (including trucks/cars driving to/from daily) such a data center (not to mention all the iDevices and their charge)?
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No more than goes into building and maintaining data centers that don't run on renewable resources. You can't have your cake and eat it too. If you're going to begrudge all pollution and energy use then you shouldn't be using an electronic device to read this right now.
 
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Arthur75 said:
Doesn't matter much anyway considering the current situation :
limits-to-growth-forecast.png

This is the "standard run" from the limits to growth 1972 study, on which we are almost perfectly on track.
Now entering unknown territory basically ...
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Hmmm… why would Deaths skyrocket like that in the coming decades? Unless, the New World Government plans to kill our children and grandchildren in order to make Soylent Green?
 
Arthur75 said:
This ad is a blatant lie.
But does it still really matter these days ?
Probably not.
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marvz said:
Actually not. If you use WhatsApp, SMS or whatever it is powered by servers which don't run on 100% renewable energy. So using iMessage instead of other messaging platforms is indeed helping the planet.
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C DM said:
Because...?
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Because the transmission of your information TO the data centre, and then FROM the data centre TO the recipient travels across other servers/infrastructure, and these are not owned by Apple and are likely powered off of coal/nuclear/environmentally devastating megadams/etc.

Also "less bad" is hilarious.

It takes energy to build/maintain these data centres and generally that's done on the back of diesel.

If we didn't use computers it would be better than if we used computers powered off of renewable energy that required fossil fuels to make.

Full disclosure - yes I am using a computer. Hopefully in the next 10-20 years I won't anymore.


Here are some fun facts:

"Transporting data now uses 50% more energy than world aviation."

"20 years ago the Internet used 0% of human energy consumption."

"Today, the digital economy uses 10% of the world's total electricity ."(of which 50% comes from coal).

"That amount of energy is the same amount that was used to light the entire planet in 1985."

These are in this book - http://www.worldcat.org/title/age-of-earthquakes-a-guide-to-the-extreme-present/oclc/903187876
 
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Nigglesworth said:
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
Click to expand...

Get real. 99% of "upgradeable" computers were never upgraded. People used them until they couldn't get them to work anymore, and would then toss them when they bought a replacement.

People don't upgrade their cars with more modern engines and amenities. People don't upgrade their toasters with better heating elements. People don't upgrade their refrigerators with bigger compressors. And people don't upgrade their televisions with 4K screens.

In spite of your fairly myopic view, not everyone is a tech geek.

Face it. We live in a disposable society. Apple is doing more to mitigate it than any other major consumer hard goods manufacturer.
 
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Abstract said:
. . . I don't think people really make decisions on which service to use based on its green credentials. . . . .
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Green activity is done simply to satisfy activists and the government. Today, the government uses green to control people/corporations, to get more regulations, to make themselves more powerful. Was there a need for green in the 50s and 60s, sure, but the need has passed. Today its all about getting people to give away freedoms in order to protect the world? "Protect the world", sounds wonderful does it not? No matter how false the green premise is today, not matter how many lies they put forward, no matter how many research studies are falsified, being green makes people feel good and that is all that matters, because that is what empowers the government.
 
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