Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Discussion in ' News Discussion' started by MacRumors, May 14, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.

    Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.

    Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.

    According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).

    Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.

    Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.

    Article Link: Apple Shares New Ad Highlighting Portrait Lighting on iPhone X
  2. ncmrnc macrumors newbie

    May 14, 2018
    :cool: I would probably do the same!

    Except I don't have an X exclusive front camera portrait feature on my 8GB iPhone 5C. :oops:
  3. TwoBytes macrumors 68030


    Jun 2, 2008
    so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?

  4. RoobyRoobyRoo macrumors member

    Oct 3, 2016
    I wish so, so much that this feature was better.
  5. nburwell macrumors 601


    May 6, 2008
    The ad isn't bad, but I simply do have the need nor use portrait lighting at all on my X.
  6. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    I think It’s one of those creative features if you want to use it, but one that likely is more of a marketing piece for the camera, similarly to portrait mode and Live Photos. All interesting camera capabilities, but not something that I resort to using a lot either.
  7. The Game 161 macrumors P6

    The Game 161

    Dec 15, 2010
    Yeah won't lie don't think i have used the camera features in months.
  8. mattopotamus macrumors G5


    Jun 12, 2012
    I love the portrait mode, but the lightnings just never turn out right when I try the other options.
  9. AZREOSpecialist macrumors 68020


    Mar 15, 2009
    Wow, so much advertising for a stupid image filter. Really?? Did Apple just invent a filter? LOL!
  10. acctman macrumors 65816


    Oct 26, 2012
    why is it that Instagrams Portrait photo choice is better that Apples built in iPhone?
  11. RealAppleFan macrumors newbie


    Oct 30, 2017

  12. Tozovac macrumors 65816


    Jun 12, 2014
    What's the over/under on needing a flash dongle before iPhone 12?
  13. PaulRustad007 macrumors 6502


    Jun 3, 2015
    Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as just does not do what they advertise it to do. Some settings, it is awesome, others not so much.

    fullsizeoutput_2ba3.jpeg This one is good.......

    fullsizeoutput_2a0a.jpeg this one is not.....

    fullsizeoutput_29f6.jpeg I love this one.....

    So, its an OK feature some of the times.....
  14. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    Look now you can take selfies where no one can tell where you are!

    ...but isn't that the entire point of selfies?
  15. RogerWilco macrumors 6502a


    Jul 29, 2011
    Fire that wedding photographer, cousin Eddie will capture the whole thing on his phone. Seriously folks, if Tim Cook can run a trillion dollar company on a iPad Pro, we no longer need those antiquated "professional" cameras, laptops, workstations and other detritus of that bygone era before the X.
  16. Tozovac macrumors 65816


    Jun 12, 2014
    Ha! Although, all that tells me is Tim’s job isn’t as technically difficult as some jobs. Good luck to the engineers designing the next iPad Pro using…only an iPad Pro.

    On the other hand, to your point, once iPhones replace cameras, how long until Jony gets to replace the antiquated skeuomorphic camera icon with just a picture of an iPhone? Same for the Ma Bell handset icon. And snail mail iMail icon. o_O
  17. bodonnell202 macrumors 65816


    Jan 5, 2016
    Calgary, Alberta, Canada
  18. KazKam macrumors 6502


    Oct 25, 2011
    Can someone explain to me why this feature is exclusive to the X (is it available on the 8?)? What does the X have that the others don't that prevents this from being an iOS/software feature versus an X-only feature? Seems to me this is all done software side. Basically a fancy post-process photo filter they're rendering live to show what it'll look like, a live mask w/ levels adjustment.

    Or is this pure marketing, basically disabled on all other phones but the X to make you want to buy the X? If that's the case, shame on them, that's petty.
  19. L-Viz macrumors 6502


    Apr 28, 2017
  20. Fender2112 macrumors 65816


    Aug 11, 2002
    Charlotte, NC
    Really? Did we really need another article about this?
  21. citysnaps, May 14, 2018
    Last edited: May 14, 2018

    citysnaps macrumors 601

    Oct 10, 2011
    San Francisco

    What Apple did, is create a useful camera mode for people who want to take casual portraits of their friends and family. But don't have the skill and years of experience of a seasoned portraitist, know little about lighting, and lack a set of lights and modifiers.

    Some people with a creative spark will understand the above and be happy making portraits. Others not understanding who the feature is intended for, will go out of their way to ridicule and trash Apple because the results won't be up to those produced by Richard Avedon, Sally Mann, and Arnold Newman.
  22. rturner2 macrumors 6502a

    Jul 18, 2009
    Total BS advertising. Makes me question apples morals.
  23. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    Apple's moving to new ads with pop up, or pop downs
  24. lec0rsaire macrumors 65816

    Feb 23, 2017
    The portrait lighting feature is really good imo. However just like filters it's not something I tend to use unless I'm looking for a specific look. I prefer to shoot stuff without any sort of effects and add them later through editing if I want. The iPhone still has the best camera period. If you want better photos you'll always need a dSLR no matter what. There is really no replacement for a high quality lenses and a decent range of focal lengths.

    For most close up and everyday shots, the iPhone is simply good enough. For sports events and concerts, you really need a real camera unless you're right next to the court or stage.
  25. Zenithal macrumors 604

    Sep 10, 2009
    Rumor is that Apple will beta something called "Cathedral Lighting" in the coming months for the iPhone X as an exclusive feature. Rays of light will descend down from the notch and digitally cascade via on board software mapping on a subject's face and body.

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