Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

I'm really enjoying the camera on my 8+!
Awesome!

 

A very tempting feature, dont know why i am still waiting for X

 

I can't imagine using this automatic masking feature more than ...once.

 

That's really cool. Can't wait to play with it once the X arrives.

 

I love Portrait Mode on my 7 Plus. It’s not perfect nor does it match my DSLR, but I’ve taken some pretty good shots with it. And as they say, the best camera is the one you have with you.

I’m also waiting for the X, and can’t wait to try the new features. Only one more month.....

 

Gonna sue Apple for the misleading ad

 

To think that someone actually got paid for coming up with this video ad.

 

The stage light effect doesn’t work too well so this ad and most of their promo material is quite misleading.

 

Can someone please share some of their portrait lighting shots?

 

This ad gives the impression that portrait lighting works on video..

 

Agreed... and wouldn't it be awesome if it did?

 

Apple’s ads are almost as bad as their software design now.

 

I've taken many good pictures with my 6s as well. I'm able to take way better shots with my DSLR, but now I have a baby and most of her pictures are taken with the iPhone, I couldn't imagine bringing my DSLR with me all the time just in case I want to capture a moment of her life.
Camera would be my main reason to upgrade to the 8+, I haven't yet decided wether to buy it or not but my next iPhone will have a dual camera, that's the only thing I know for sure

 

It needs to say "not actual footage" on the ad...

 

Man this makes me want the 8.

 

8+. The 8 doesn’t have this feature.

 

I found the ad to be rather droll compared to the actual feature it was supposed to highlight.

 

Yet we're here talking about them, which is one of the goals of advertising.

 

EXTREMELY misleading. Makes the viewer think they can shoot video like this, which is a lie.

 

That is exactly what i was going to ask - does it do video?

 

They purposely used a model with super short hair since portrait lighting has issues with hair.

 

Or perhaps they get the notion that they can get photos that look like high-fashion photo shoots?

While I wouldn't say that my interpretation is the obvious one, I'd guess that was the likely intent.

Any camera ad that employs the skills of professional photographers could be considered misleading: "Look at the kinds of shots you can get!" Well, maybe if you had the same skills, lighting equipment, studio facilities, etc...

 

It really does. Normally I take advertising with a grain of salt and assume that everything I see isn't necessarily true, but this ad crosses a line I think. They are promoting a feature and the ad certainly implies that feature works with video, which unless I missed something it does not.

 

This is exactly what came to mind!