Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode. Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light. The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite. The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history. Article Link: Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus
I love Portrait Mode on my 7 Plus. It’s not perfect nor does it match my DSLR, but I’ve taken some pretty good shots with it. And as they say, the best camera is the one you have with you. I’m also waiting for the X, and can’t wait to try the new features. Only one more month.....
The stage light effect doesn’t work too well so this ad and most of their promo material is quite misleading.
I've taken many good pictures with my 6s as well. I'm able to take way better shots with my DSLR, but now I have a baby and most of her pictures are taken with the iPhone, I couldn't imagine bringing my DSLR with me all the time just in case I want to capture a moment of her life. Camera would be my main reason to upgrade to the 8+, I haven't yet decided wether to buy it or not but my next iPhone will have a dual camera, that's the only thing I know for sure
Or perhaps they get the notion that they can get photos that look like high-fashion photo shoots? While I wouldn't say that my interpretation is the obvious one, I'd guess that was the likely intent. Any camera ad that employs the skills of professional photographers could be considered misleading: "Look at the kinds of shots you can get!" Well, maybe if you had the same skills, lighting equipment, studio facilities, etc...
It really does. Normally I take advertising with a grain of salt and assume that everything I see isn't necessarily true, but this ad crosses a line I think. They are promoting a feature and the ad certainly implies that feature works with video, which unless I missed something it does not.