Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 30, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.

    Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.


    The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite.

    The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history.

    Article Link: Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus
     
  2. fourthtunz macrumors 6502a

    fourthtunz

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    #2
    I'm really enjoying the camera on my 8+!
    Awesome!
     
  3. imran5720 macrumors regular

    imran5720

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    #3
    A very tempting feature, dont know why i am still waiting for X
     
  4. now i see it macrumors 68000

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    I can't imagine using this automatic masking feature more than ...once.
     
  5. NinjaHERO macrumors 6502a

    NinjaHERO

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    #5
    That's really cool. Can't wait to play with it once the X arrives.
     
  6. deanthedev Suspended

    deanthedev

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    #6
    I love Portrait Mode on my 7 Plus. It’s not perfect nor does it match my DSLR, but I’ve taken some pretty good shots with it. And as they say, the best camera is the one you have with you.

    I’m also waiting for the X, and can’t wait to try the new features. Only one more month.....
     
  7. Goldfrapp macrumors 601

    Goldfrapp

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  8. prism macrumors 6502a

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    #8
    To think that someone actually got paid for coming up with this video ad.
     
  9. laz.amb macrumors newbie

    laz.amb

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    #9
    The stage light effect doesn’t work too well so this ad and most of their promo material is quite misleading.
     
  10. alleggerita macrumors 6502

    alleggerita

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    #10
    Can someone please share some of their portrait lighting shots? :D
     
  11. TheOnlyOption macrumors newbie

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    #11
    This ad gives the impression that portrait lighting works on video..
     
  12. brownbird macrumors member

    brownbird

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    #12
    Agreed... and wouldn't it be awesome if it did?
     
  13. Infiniverse48 macrumors 6502a

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    #13
    Apple’s ads are almost as bad as their software design now.
     
  14. recoil80 macrumors 68020

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    #14
    I've taken many good pictures with my 6s as well. I'm able to take way better shots with my DSLR, but now I have a baby and most of her pictures are taken with the iPhone, I couldn't imagine bringing my DSLR with me all the time just in case I want to capture a moment of her life.
    Camera would be my main reason to upgrade to the 8+, I haven't yet decided wether to buy it or not but my next iPhone will have a dual camera, that's the only thing I know for sure
     
  15. scaramoosh macrumors 6502a

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    #15
    It needs to say "not actual footage" on the ad...
     
  16. jonnysods macrumors 603

    jonnysods

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  17. djlythium macrumors 6502a

    djlythium

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    #17
    8+. The 8 doesn’t have this feature.
     
  18. BasicGreatGuy Contributor

    BasicGreatGuy

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    #18
    I found the ad to be rather droll compared to the actual feature it was supposed to highlight.
     
  19. ApfelKuchen, Sep 30, 2017
    Last edited by a moderator: Oct 1, 2017

    ApfelKuchen macrumors 68030

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    #19
    Yet we're here talking about them, which is one of the goals of advertising.
     
  20. GabrielMoro macrumors member

    GabrielMoro

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    #20
    EXTREMELY misleading. Makes the viewer think they can shoot video like this, which is a lie.
     
  21. Journojulz macrumors 65816

    Journojulz

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    #21
    That is exactly what i was going to ask - does it do video?
     
  22. SteveJobs2.0 macrumors 6502a

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    #22
    They purposely used a model with super short hair since portrait lighting has issues with hair.
     
  23. ApfelKuchen macrumors 68030

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    #23
    Or perhaps they get the notion that they can get photos that look like high-fashion photo shoots?

    While I wouldn't say that my interpretation is the obvious one, I'd guess that was the likely intent.

    Any camera ad that employs the skills of professional photographers could be considered misleading: "Look at the kinds of shots you can get!" Well, maybe if you had the same skills, lighting equipment, studio facilities, etc...
     
  24. HiRez macrumors 603

    HiRez

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    #24
    It really does. Normally I take advertising with a grain of salt and assume that everything I see isn't necessarily true, but this ad crosses a line I think. They are promoting a feature and the ad certainly implies that feature works with video, which unless I missed something it does not.
     
  25. Bako-MacAddict macrumors 68000

    Bako-MacAddict

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    #25
    This is exactly what came to mind!
     

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