Apple Shares New AirPods Ad Highlighting Wireless Charging

[MacRumors]

Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the AirPods Wireless Charging Case that launched in March alongside the second-generation AirPods.

In the spot, which was shot in black and white, a bored man pulls his AirPods off of their wireless charging pad (an Apple exclusive Belkin model) before he pops outside and begins bouncing over normal street items that are inexplicably bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays while he runs through town.

Apple has shared AirPods ads in the past, but this is the first ad that is specifically aimed at highlighting the wireless charging capabilities of the AirPods.

Apple sells the AirPods 2 for $199 with a Wireless Charging Case included, which is able to charge on any Qi-based wireless charging mat. It's also available on a standalone basis for $79.

Update: Apple has also shared another short ad highlighting the Screen Time feature on iPhone.

Article Link: Apple Shares New AirPods Ad Highlighting Wireless Charging

 

[zombierunner]

I like the actual ad and the work gone into making it but not a fan of AirPods.

 

[macpro2000]

I think it's dumb.

 

[The Game 161]

I only charge every week but still useful to just put on my charging stand

 

[rmoliv]

What city is he in? Doesn't look like an American city.

 

[IPPlanMan]

What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

 

[BvizioN]

I think it's dumb.

But of course! How can it not be? This is MacRoumos community where everything should be disliked!

 

[The Game 161]

What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

Because who wants to fiddle with annoying cables when you can just put it on the charger and not worry about finding a wire

 

[4jasontv]

What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

I use my desk many times a day but I rarely spend much time at it. I used to wait until my battery was dead before I plugged it in, but with wireless charging the convenience allows me to take advantage of shorter charging periods throughout the day. It's easier to use, and more importantly, I use it.

 

[Scooby_Snacks]

Cool ad. I like it a lot.

 

[calzon65]

If Apple could figure a way to siphon electrical energy through our ears and power AirPods … then I would be impressed.

 

[AllergyDoc]

I didn’t watch the ad, but wanted to add I received some Apple gift cards recently, enough to upgrade my 2-year-old AirPod case to a wireless charging case. My wife barely uses hers so no way I’m shelling to upgrade hers. The other day I saw her put hers on the charging pad, had a good laugh, then plugged them in for her.

 

[alexandr]

well, wireless charging is about the only real improvement over v1, so it's a no brainer.

i can't believe they didn't focus on the ability to share audio when he sat down next to that girl on the bench!

 

[ivan_ua]

What city is he in? Doesn't look like an American city.

Aprx. from 1:07 definitely Kiev, Ukraine I've had to pause at few spots to make sure )))

 

[Meandmunch]

Great Ad.

 

[Doctor Q]

A very clever ad. I want to visit that street too.

 

[racerhomie]

As an AirPods user of over 2 years , this video is on point. Magical.

 

[Unity451]

I like it! Also, if the streets had built in trampolines like that, I, for one, would walk a lot more...

 

[WilliamG]

Because who wants to fiddle with annoying cables when you can just put it on the charger and not worry about finding a wire

Except due to a design flaw on the AirPods case (the metal hinge) they simply don’t wirelessly charge on a large number of QI pads. They start charging and then just...stop.

The fix is to use some sort of cloth or credit card etc in between the pad and the wireless charging case. But it’s super annoying.

So much for simplifying...

 

[himanshumodi]

Nice ad. And to it's credit... all those trampolines would for real not budge the airpods out. I have obviously not tried, but hey, they stay firm in my ears through an Insanity workout. Can't imagine doing something more jumpy while having bluetooth ear buds in my ears.

 

[mi7chy]

"It's not real wireless charging since it still has a wire."

 

[ErikGrim]

What a joyous ad.

 

[Classie]

Great ad! - once again

 

[The Game 161]

Except due to a design flaw on the AirPods case (the metal hinge) they simply don’t wirelessly charge on a large number of QI pads. They start charging and then just...stop.

The fix is to use some sort of cloth or credit card etc in between the pad and the wireless charging case. But it’s super annoying.

So much for simplifying...

Had no such issue on mine

I question the quality of those Qi pads you speak of

 

[Romeo_Nightfall]

I think the ad is , what is not allowed to say here