Become a MacRumors Supporter for $25/year with no ads, private forums, and more!
  • Did you order new AirTags? We've opened a dedicated AirTags forum.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
52,469
14,165



Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the AirPods Wireless Charging Case that launched in March alongside the second-generation AirPods.

In the spot, which was shot in black and white, a bored man pulls his AirPods off of their wireless charging pad (an Apple exclusive Belkin model) before he pops outside and begins bouncing over normal street items that are inexplicably bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays while he runs through town.


Apple has shared AirPods ads in the past, but this is the first ad that is specifically aimed at highlighting the wireless charging capabilities of the AirPods.

Apple sells the AirPods 2 for $199 with a Wireless Charging Case included, which is able to charge on any Qi-based wireless charging mat. It's also available on a standalone basis for $79.

Update: Apple has also shared another short ad highlighting the Screen Time feature on iPhone.



Article Link: Apple Shares New AirPods Ad Highlighting Wireless Charging
 

rmoliv

macrumors 68000
Dec 20, 2017
1,517
3,008
What city is he in? Doesn't look like an American city.
 
Last edited:
Comment

IPPlanMan

macrumors 6502
Dec 25, 2009
365
1,482
What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.
 
Comment

The Game 161

macrumors Penryn
Dec 15, 2010
25,342
14,133
UK
What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

Because who wants to fiddle with annoying cables when you can just put it on the charger and not worry about finding a wire
 
Comment

4jasontv

Suspended
Jul 31, 2011
4,072
4,437
What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

I use my desk many times a day but I rarely spend much time at it. I used to wait until my battery was dead before I plugged it in, but with wireless charging the convenience allows me to take advantage of shorter charging periods throughout the day. It's easier to use, and more importantly, I use it.
 
Comment

calzon65

macrumors 6502a
Jul 16, 2008
918
3,470
If Apple could figure a way to siphon electrical energy through our ears and power AirPods … then I would be impressed.
 
Comment

AllergyDoc

macrumors 68000
Mar 17, 2013
1,775
5,592
Utah, USA
I didn’t watch the ad, but wanted to add I received some Apple gift cards recently, enough to upgrade my 2-year-old AirPod case to a wireless charging case. My wife barely uses hers so no way I’m shelling to upgrade hers. The other day I saw her put hers on the charging pad, had a good laugh, then plugged them in for her.
 
Comment

alexandr

macrumors 68020
Nov 11, 2005
2,400
3,819
11201-121099
well, wireless charging is about the only real improvement over v1, so it's a no brainer.

i can't believe they didn't focus on the ability to share audio when he sat down next to that girl on the bench!
 
Comment

WilliamG

macrumors G3
Mar 29, 2008
9,183
2,687
Seattle
Because who wants to fiddle with annoying cables when you can just put it on the charger and not worry about finding a wire

Except due to a design flaw on the AirPods case (the metal hinge) they simply don’t wirelessly charge on a large number of QI pads. They start charging and then just...stop.

The fix is to use some sort of cloth or credit card etc in between the pad and the wireless charging case. But it’s super annoying.

So much for simplifying...
 
Comment

himanshumodi

macrumors 6502a
May 18, 2012
516
546
India
Nice ad. And to it's credit... all those trampolines would for real not budge the airpods out. I have obviously not tried, but hey, they stay firm in my ears through an Insanity workout. Can't imagine doing something more jumpy while having bluetooth ear buds in my ears.
 
  • Like
Reactions: ErikGrim
Comment

mi7chy

macrumors 604
Oct 24, 2014
7,758
8,584
"It's not real wireless charging since it still has a wire."
 
Comment

The Game 161

macrumors Penryn
Dec 15, 2010
25,342
14,133
UK
Except due to a design flaw on the AirPods case (the metal hinge) they simply don’t wirelessly charge on a large number of QI pads. They start charging and then just...stop.

The fix is to use some sort of cloth or credit card etc in between the pad and the wireless charging case. But it’s super annoying.

So much for simplifying...

Had no such issue on mine

I question the quality of those Qi pads you speak of
 
  • Like
Reactions: racerhomie
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.