Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

[MacRumors]

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro.

Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her AirPods Pro, she is able to block out the loud noises surrounding her.

Priced at $249, the second-generation AirPods Pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the AirPods Pro case can now be charged with an Apple Watch charger.

Apple released the second-generation AirPods Pro in September 2022.

Article Link: Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

 

[marklavender]

Just a big shame you can't buy a USB-C case yet!

 

[JM]

They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.

 

[matrix07]

Used to get up to 60dB reduced (when I was at a train station). 😳

 

[madmin]

The ad was made before the latest firmware update obvs

 

[NoelWalker]

*2x active noise cancellation but still comes with a lightning charging port

 

[sammo123321]

They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.

In a similar vein, I have dealt with many screaming kids on flights and they've been great!

 

[farleysmaster]

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza

 

[Lutiher]

Set to the song "Where Is My Mind?" by Tkay Maidza, (...)

Originally, by Pixies.

Where Is My Mind? - Wikipedia

en.wikipedia.org

 

[AmazeSE]

I just opened YouTube saw this in my homepage. I got excited for a second, thought Apple had just released the next version of AirPods Pro. The title and thumbnail saying "The new AirPods Pro" made me think like that.

 

[JM]

In a similar vein, I have dealt with many screaming kids on flights and they've been great!

Amazing for flights! Just took a no kid vacation recently so a whole flight watching a movie was really nice being able to hear everything in the film.

 

[JM]

I just opened YouTube saw this in my homepage. I got excited for a second, thought Apple just released the next version of AirPods Pro. The title and thumbnail saying "The new AirPods Pro" made me think like that.

Makes me wonder if they intentionally hobbled the ANC so they could release the next version with “better” ANC.

Or, at the very best, I hope someone figures out and shared just why the ANC was reduced in an update. Was there a hearing risk? Was there a long term hardware problem with running the high ANC? What was it???

 

[aandre]

They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.

What are we gonna do we do when our wives get their AirPod Pros?

 

[turbineseaplane]

I’ve had my APP2 for a couple months now and they are “ok” on ANC, but not amazing.

I had the QC2 latest gen buds before and they cancelled noise much better for me

 

[chouseworth]

Does Apple use the same actors in all of its ads?

 

[jazz1]

As much as I love my AirPods Pro 2, I'm not sure I'd cross city streets with the ANC on. Drivers today don't care much for pedestrian or bike riders safety.

 

[tonywalker23]

Similar to the posts above… the ads make me want to wear trendy clothes, not work, and walk around towns and vacation everywhere, travel the world, write a consecutive 5,000 days in DayOne, while listening to every song Apple Music has...

instead, they should make an ad with a middle age man in blue jeans, too tired to even get off the couch, and the living rooms is covered with clothes and toys everywhere, who turns on a March Madness game and gets a good 2 and 1/2 minutes of peace and quiet.

THAT ad would sell billions

Edit: like 30 seconds after posting this my first gen AirPods Pro connected to my MacBook automatically… while still in their case causing my podcast I was listening to to go silent. So, the ad should also have the same father above marvel that his first AirPods got ANC crippled with a firmware update and connect to random items at random times for no good reason… and then he gets off the couch and goes to buy the updated ones.

 

[tremlock]

Pixies cover song

 

[Zachari]

Such a chill song. Great Ad, Apple.

 

[Zachari]

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza

Ah, a person of taste.

 

[Jutah]

airpods Gen 1 cuts an aver if 20-21db. 2x more of noise canncelling doesn't mean that the airpods pro 2 cancel 40dB. db scale is logaritmic. An increase of 3 db means that the sound (or noise subpression) has doubled.

Currently with my irpods pro 2 i'm experiencing a noice cancelling of 24db.

 

[coredev]

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza

Oh yes, and using the original Pixies version would've been so much better.

 

[Aggedor]

Tkay Maidza? Macrumors, please, do some research.

 

[japanime]

In a similar vein, I have dealt with many screaming kids on flights and they've been great!

Amazing for flights! Just took a no kid vacation recently so a whole flight watching a movie was really nice being able to hear everything in the film.

Call me crazy, but on a recent flight I wore my AirPods Max over my APP2s, with noise cancellation activated on both. Pure bliss!

 

[miric]

Tkay Maidza? Macrumors, please, do some research.

What’s actually the problem? They missed word “performed” or Tkay does not perform it there?