Apple Shares New 'Quit Quitting' Apple Watch Ads

[MacRumors]

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool.

In a series of "quit quitting" spots, Apple Watch owners run away from a bed, a recliner, and a bar stool. Each spot includes a glimpse of the Apple Watch Workout app and messages that the device provides while running. The Apple Watch is able to provide updates on pace and activity segment, as well as alerts when activity rings are closed.

Each ad ends with the tagline "Don't Give In," and one ad also says that most people have quit their resolutions by January 9. Each ad is titled "Quit quitting with Apple Watch."

Apple has been sharing the ads on social media, and they've also been uploaded to YouTube Shorts.

Article Link: Apple Shares New 'Quit Quitting' Apple Watch Ads

 

[cjsuk]

My new years's resolution is to quit my Apple Watch. It was quite frankly a needy little bastard that annoyed the living **** out of me. The wrist gremlin. Constantly needs feeding and attention. Oh I need to stand up? I AM ALREADY FFS. Looks like you've been a couch potato today eh??? Dude I did a 50km ultra yesterday and you died half way through it QUIT BUGGING ME. FEED ME. Have a nice animation for getting your exercise goal? It's 11AM, I've just gone for a slash and I did most of it staggering back from the pub at 2AM. Grr. Feed me CJSUK feed me. Oooh now I have a wrist rash!

Mr Casio just sat there and told me the time.

 

[Naraxus]

Great series of ads. Pretty creative

 

[JustMadeThisNameUp]

Should have been something like "Keep going". Saying Quit Quitting just makes the customer thing "quit" twice.

 

[tomtad]

Quit quitting?

Presumably this message is aimed at Apple execs

 

[WilliApple]

Make the Apple Watch have a real processor upgrade then I’ll quit quitting.

 

[boswald]

My new years's resolution is to quit my Apple Watch. It was quite frankly a needy little bastard that annoyed the living **** out of me. The wrist gremlin. Constantly needs feeding and attention. Oh I need to stand up? I AM ALREADY FFS. Looks like you've been a couch potato today eh??? Dude I did a 50km ultra yesterday and you died half way through it QUIT BUGGING ME. FEED ME. Have a nice animation for getting your exercise goal? It's 11AM, I've just gone for a slash and I did most of it staggering back from the pub at 2AM. Grr. Feed me CJSUK feed me. Oooh now I have a wrist rash!

Mr Casio just sat there and told me the time.

Best post ever.

 

[jeffehobbs]

These ads are VERY good. Sound, pacing, message: all top drawer.

 

[DocMultimedia]

Good ads. I hadn't worn a watch since first grade, but since the first Apple Watch it's become a great addition to daily life.

 

[vertsix]

“New Years Resolutions” are stupid.

If you truly wish to better yourself, you would do it at any point of the year. If you must wait for a new year for it, you’re not in it to win it.

It’s the truth.

 

[baconcat_8964]

Good advert for motivation.

But of course "new year new me" for many people won't last beyond January.

 

[DMG35]

Apple quit on the watch and hasn't added anything meaningful in the workout metrics for the watch in years. The rings are a joke and the way Apple calculates calories burned is comical.

 

[kenta_]

My new years's resolution is to quit my Apple Watch. It was quite frankly a needy little bastard that annoyed the living **** out of me. The wrist gremlin. Constantly needs feeding and attention. Oh I need to stand up? I AM ALREADY FFS. Looks like you've been a couch potato today eh??? Dude I did a 50km ultra yesterday and you died half way through it QUIT BUGGING ME. FEED ME. Have a nice animation for getting your exercise goal? It's 11AM, I've just gone for a slash and I did most of it staggering back from the pub at 2AM. Grr. Feed me CJSUK feed me. Oooh now I have a wrist rash!

Mr Casio just sat there and told me the time.

Agreed. I had an Watch for 2 weeks once a few years ago, annoyed the f*** out out of me. I now wear a Tag E5 Connected (watch first, no apps) . Watch was just a needy wrist b*tch.

 

[segfaultdotorg]

Better yet, you could try "quiet quitting," like Tim Apple and others who are just phoning it in.

 

[trusso]

I read the headline as “Quit Quilting” at first, and started to wonder what Apple had against needle and thread.

 

[Virinprew]

Are they telling their management team?

 

[klm9210]

“New Years Resolutions” are stupid.

If you truly wish to better yourself, you would do it at any point of the year. If you must wait for a new year for it, you’re not in it to win it.

It’s the truth.

It’s better to start on December 1 than January 1 with Christmas as your cheat day

 

[KeketsoM]

It worth the mention that they launched a challenge badge on Strava for this too:

https://www.strava.com/challenges/5560

Hopefully there is an Apple Watch/Fitness+ activation. Odd that they did do this as Apple Watch achievement though

 

[Agent007]

I didn't see a Slop Machine disclaimer this time. Has their stance on "AI" in ads changed? Cost savings too irresistible?

 

[Plutonius]

The Apple mind control is strong .

 

[Apple_Robert]

While the ads are witty, I think they fail to encourage and inspire those viewing to be more proactive in exercise. And even more so, failed to make any meaningful argument for the Apple Watch.

 

[Hank001]

The Apple Watch is able to provide updates on pace and activity segment, (...)

Segments from Garmin Connect and Strava as well?

 

[ronno]

Still – I jump rope for an hour FFS and the thing doesn’t even notice that I am exercising.
Quit Failing Apple Watch.

 

[anthony13]

Quit not letting us merge Apple id’s and movie libraries. Quit letting HomePods constantly lose their connection to Apple TV as the default audio option. Quit putting thunderbolt ports in Mac studios without enough bus power to actually power tb4 if they are all concurrently used. QUIT releasing overpowered iPads with out Mac OS support. Quit selling full sized home pods at a premium price that inexplicably die right after the factory warranty expires. And finally, QUIT doing pre made apple keynotes and bring back live events!!

 

[svish]

Interesting set of ads. Apple watch is a great companion device for the iPhone. Very happy with my Series 10.