Apple Shares New 'Quit Quitting' Apple Watch Ads

[JMoat]

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool.

In a series of "quit quitting" spots, Apple Watch owners run away from a bed, a recliner, and a bar stool. Each spot includes a glimpse of the Apple Watch Workout app and messages that the device provides while running. The Apple Watch is able to provide updates on pace and activity segment, as well as alerts when activity rings are closed.

Each ad ends with the tagline "Don't Give In," and one ad also says that most people have quit their resolutions by January 9. Each ad is titled "Quit quitting with Apple Watch."

Apple has been sharing the ads on social media, and they've also been uploaded to YouTube Shorts.

Article Link: Apple Shares New 'Quit Quitting' Apple Watch Ads

Someone thinks we’ve forgotten the Reebok adverts and they can recycle the idea.

BELLY’S GONNA GET YA

 

[DaveMcM76]

Nice ad, almost as good as the reebok ‘belly’s gonna get ya’ ad

Apple, quit holding back the Apple Watch from syncing direct to iPad. Lovely bigger screen to see all our workout metrics (& annoying circle animations!)

My very first thought when I saw one of these ads was "oh, they've just copied the belly's gonna get ya ads from about 25 years ago".

 

[Zanton68]

What absolute rubbish from Apple!

January 9?

Quit mine this morning. Guess I’m just not “most people”….

 

[tomtad]

Make the Apple Watch have a real processor upgrade then I’ll quit quitting.

M5 or broke

 

[Grayburn]

lol there are people downvoting this. actual humans. that's insane

It's them it rang true for.