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Apple Shares New Shot on iPhone XS Video With Portrait Tips From Photojournalist Christoper Anderson

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Apple this afternoon shared a new video in its ongoing "Shot on iPhone" series, this time showcasing the work of photojournalist Christopher Anderson, who Apple says is known for "magnetic portraiture."

In the video, which is in portrait orientation and meant to be watched on an iPhone, Anderson provides some tips on what he pays attention to when creating a portrait of a person.


Anderson says he takes into account lighting conditions and interesting backgrounds when setting up to take photographs, as well as anticipating the movements of his subjects and the look of the foreground and background to get the perfect shot.

To add color and intrigue, he plays with props or an object that can create shadows of reflections to define subjects and obscure parts of the image that might be distracting. He uses things like keys, glasses, bottles and mirrors to experiment with different looks.

Post processing is also important, and be says that he uses a lot of Apple's built-in tools for adjusting contrast and lighting.

Apple has shared multiple videos in its Shot on iPhone series, including several longer-form videos created by various artists, including the recent Maldives video and a series of nature scenes called "Don't Mess With Mother."

Article Link: Apple Shares New Shot on iPhone XS Video With Portrait Tips From Photojournalist Christoper Anderson
 

RickInHouston

macrumors 65816
May 14, 2014
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Who do you think this campaign is for? Serious question. Do you think the cost / benefit ratio is worth it in the end?
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
35,164
37,491
Are people buying XSs in June?

Then provide a valid reason why they wouldn’t be. Absolutely Consumers are. Trade-in incentives exist year round coupled with promotions. Average Consumers upgrade on their timeline (i.e When the device is paid off, hardware issues, etc), not Apple’s timeline of hardware releases.
 
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ronno

macrumors 6502
Nov 13, 2014
257
256
I liked the videos content, but why shoot video in portrait!

Especially when he is shooting in vertical the whole time (as he is shooting portraits) why not also shoot the video in vertical, rather than horizontal and have most of the frame empty of content??
Also, millions of people watching this video on their phones (obviously...)
 
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LHMac

macrumors newbie
Jun 2, 2019
20
13
Looks like most of his stills are shot vertically, so they fit into the video better with a vertical video.

Not sure if 480p is just for fast download? It looks pretty fuzzy on a 13" screen.
 
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spockwasanaspie

macrumors newbie
Apr 3, 2016
14
21
REALLY? A vertical video to promote better photography techniques...

Just say no to vertical videos!

Right on brother! Oh, 'because we're watching it on a phone'. Suggestion: TURN THE PHONE!

I think it's more because of Facebook...everything comes in vertical and mute. It's really destroying quality video. Why don't we just permanently close or get rid of that eye on the other side of our face? /s. (or turn our heads sideways like Mario & Fafa)
 
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mcfrazieriv

macrumors 6502a
Jan 30, 2012
907
2,217
Photos look like they came from a phone. Everyone can do this. The guy telling us his 'secrets' doesn't realize there's really no secret to what he's doing here.

Capturing something on high end hardware out in the wild or during an event is something I'd waste my time watching.

Now we'll get a billion "influencers" not only posing weirdly in bright colored outfits in the middle of the street but also holding plastic and wires in front of the lens.
 
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fathergll

macrumors 68000
Sep 3, 2014
1,512
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Are people buying XSs in June?


I personally know people that have bought iPhones in August. Most people do not pay attention to Apple key notes or care at all. I tried to advise a friend to wait a couple months for the new iPhone. He didn't care.
 
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henrikhelmers

macrumors member
Nov 22, 2017
44
56
Does Apple has any advantage for the camera?
Highly doubt!
There are a couple of advantages. The screen is simply excellent, which can help with composition. The iPhone is also very fast, both in autofocus and image capture. Connectivity is also excellent, meaning you can get an image into Lightroom, Photos or social media easily.

In terms of things like resolution, dynamic range, lens selection and not least ergonomics it is pretty horrible. In my opinion the tradeoff is not worth it, and the iPhone is still not good enough to be your only camera for travel or every day carry.

If the native camera app shot RAW or had some options for the JPEG processor it would help quite a bit.
 
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OlliFlamme

macrumors 6502
Jan 2, 2018
267
235
Sweden
I liked the videos content, but why shoot video in portrait!
Because yes, it’s meant to be watched on a iphone in the first place.
but...
Even more so: this framing is deliberate chosen to grasp the action towards and the result of a portrait picture - with the main focus on the last.

As such, while watching the video, people should get to see the resulting photos on their device, which they then supposedly aspire to be able to take themselves.

I think this is a fairly logic, well thought of way to deliver exactly this video. To go and bicker about landscape mode for video is actually out of context.

This was a purposeful choice by people who are more nerdy about such principles then we are.
[doublepost=1560223490][/doublepost]
Now we'll get a billion "influencers" not only posing weirdly in bright colored outfits in the middle of the street but also holding plastic and wires in front of the lens.
:confused: what a thought, but it’s so true :D
[doublepost=1560223610][/doublepost]
which can, ya know, be rotated to view videos shot in landscape mode.
I gotta, ya know, thank you for that tip!
 
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Classie

macrumors 6502
Nov 3, 2018
274
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Who do you think this campaign is for? Serious question. Do you think the cost / benefit ratio is worth it in the end?
Don’t know about you... but I feel the urge to go out and try these technics :)
[doublepost=1560235828][/doublepost]Love these kind of videos. It sparks a genuine interest to go out and try it! - thanks Apple!
 
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baypharm

macrumors 68000
Nov 15, 2007
1,789
748
Right on brother! Oh, 'because we're watching it on a phone'. Suggestion: TURN THE PHONE!

I think it's more because of Facebook...everything comes in vertical and mute. It's really destroying quality video. Why don't we just permanently close or get rid of that eye on the other side of our face? /s. (or turn our heads sideways like Mario & Fafa)

Facebook? Never used it. Never will. I’m a Vimeo fan.
 
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