Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

[MacRumors]

Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy.

The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy.

Right now, there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever.

Your location, your messages, your heart rate after a run. These are private things. Personal things. And they should belong to you. Simple as that.

The video ends with the tagline "Privacy. That's iPhone," and in the video description, Apple says that privacy should be simple and straightforward.

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

Apple has uploaded several other privacy-focused videos in the "Privacy on iPhone" series, including several that have a comedic tone. This most recent video is is more serious, focusing on Apple's core privacy beliefs.

Apple has long said that it believes privacy is a "fundamental human right," and the company makes efforts to minimize customer data collection. Apple's privacy policies are available on its dedicated privacy website.

Article Link: Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

 

[warlun]

China. That's iPhone.

 

[Bandaman]

China. That's iPhone.

Hopefully they pull out of China like other companies are doing. I don't see that happening anytime soon, though.

 

[allenvanhellen]

“Your heart rate after a run”? Who’s worried about that leaking?

 

[Scottsoapbox]

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

In China you don't have it.
Simple, straightforward, and understood.

 

[efktd]

Umm, you forgot my MUSIC PLAYLISTS ... Sheesh, I wouldn't want any other DJs knowing my jams or what not.

 

[44267547]

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

 

[iGeneo]

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

They are not without the occasional hiccup, but regardless I truly believe they have the best intentions and quickly pivot if something isn't working as it should/.

Well done!

 

[Doctor Q]

“Your heart rate after a run”? Who’s worried about that leaking?

Employers and insurers who obtain your health information (with or without your consent) can use that information to judge their risk in employing you or insuring you.

By the way, I like the little animated locked Apple logo at the end of the video. They should use that more, including in the iOS interface.

 

[PickUrPoison]

Hopefully they pull out of China like other companies are doing. I don't see that happening anytime soon, though.

But it’s a legitimate issue. Those who hate Cook blame him, but it’s a board-level decision.

If major shareholders like Berkshire Hathaway and others lobbied for it, it’s possible Apple would stop selling and/or manufacturing in China. Whether that would be good or bad for the people of China as a whole, Hong Kong, the Uygurs, Falun Gong or any other persecuted minority isn’t clear though (to me).

 

[anthogag]

I like owning an iPhone because Apple insists on privacy.

 

[squizzler]

Apple keeps using the word ‘privacy’ but doesn’t know what it means.

 

[PickUrPoison]

Umm, you forgot my MUSIC PLAYLISTS ... Sheesh, I wouldn't want any other DJs knowing my jams or what not.

Don’t make any of your playlists public then

 

[klerke]

“Your heart rate after a run”? Who’s worried about that leaking?

well if your ticker's got a problem, it might not be easy to get insurance, if it was possible to get that data.

 

[Rocko99991]

'Apple supporting China, those are our private things..'.
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Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

Um..they are mining your information...

 

[44267547]

Um..they are mining your information...

Please provide some literal example(s) how Apple is ‘mining’ my information to what extent. Be specific.

 

[klerke]

can any developer here or macrumors, answer this:
If I accept an app to access my photos, will they be able to download and see my photos from my iphone?

 

[PickUrPoison]

Apple keeps using the word ‘privacy’ but doesn’t know what it means.

It seems to me they go to great lengths to ensure privacy. I’d give them a 9 out of 10.

They should strive for 10/10, but the lack of that last point doesn’t invalidate the other 9. No company is perfect, but from what I’ve seen, when Apple screws up they fix it relatively quickly.

 

[Bandaman]

It seems to me they go to great lengths to ensure privacy. I’d give them a 9 out of 10.

They should strive for 10/10, but the lack of that last point doesn’t invalidate the other 9. No company is perfect, but from what I’ve seen, when Apple screws up they fix it relatively quickly.

Which is mighty impressive for a trillion dollar company.

 

[Khedron]

Tim still letting apps track children?

Also, why can't I delete my location history from Apple Maps? I've only used it a few times but every place I searched is now undeletable from the recent places list. Bug, or another request from the Chinese Communist Party?
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Please provide some literal example(s) how Apple is ‘mining’ my information to what extent. Be specific.

If you use Apple News you agree to let them track your reading habits for their own advertising targeting.

 

[citysnaps]

Um..they are mining your information...

Nice... A fresh bowl of FUD for the weekend!

 

[Baymowe335]

China. That's iPhone.

So hilarious! Post some evidence as to what extent any of Apple’s China decisions impact privacy.

 

[Khedron]

Apple complies with 98% of requests for account information from the Chinese government.

Privacy - Government Information Requests - Apple (CN)

www.apple.com

 

[citysnaps]

So hilarious! Post some evidence as to what extent any of Apple’s China decisions impact privacy.

I'm expecting some alternative evidence.

 

[Doctor Q]

can any developer here or macrumors, answer this:
If I accept an app to access my photos, will they be able to download and see my photos from my iphone?

As far as I know, if you give an app access to your photos, then the app can do what it wants with that data. A scrupulous developer will (a) use your photos only for your benefit, such as letting you use photos for the stated purpose of the app AND (b) stating this in their Privacy Policy. An unscrupulous developer might upload your photos to their server, for whatever purpose they like, AND/OR fail to observe their own Privacy Policy.