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Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature.


The ad shows a photographer quickly grabbing photos with the Camera Control on the iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the iPhone 16 lineup, the Camera Control has been the subject of Apple ads in the past. From the latest video's description:

Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.

The ad ends with the words "Snap in a snap."

Article Link: Apple Shares New 'Snap-a-Mole' Camera Control Ad
 
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"Apple pulls latest ad after backlash from moles"
 
I finally disabled the Camera Control within the Camera app. I was constantly accidentally zooming, just holding my phone and taking pictures the way I have for the last 15 years. Are people really breaking their pinch-to-zoom habits and using this thing?
 
Camera control is my go to button for opening the camera. That’s it. I don’t know if it’s the animation that happens when I press it to take a picture but it feels like I’m accidentally taking three pictures at once and it’s quite off putting.
 
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Camera control button is great. From opening the camera app (double click), to zooming in/out, to making the exposure. It's far more stable than touching the button on the screen.
 
I really want to like and use the camera control. I’ve played around with it many times taking test photos. But when the situation arises, I forget it’s there.
 
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