Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

[TVreporter]

What editing software did they use?

iMovie!

 

[ellsworth]

This ad would have been far more effective if the production crew were kids themselves
Also, I would love to see something like this shot at night or in darker conditions. Low Light video capturing is the bane of smartphone cameras. Still, this video is impressive and proves that film-makers no longer have excuses to ask for a $450,000 budget for camera purchases/rentals. Ha ha.

 

[mac_in_tosh]

So given the gear used, the number of people involved and the professional editing, what about these videos is unique to the iPhone camera?

 

[citysnaps]

So given the gear used, the number of people involved and the professional editing, what about these videos is unique to the iPhone camera?

Quality filmmaking/story telling, and photography in general, has never been about gear. Nor is it about “professional” operators.

it’s a shame many people don’t understand that.

 

[mac_in_tosh]

Quality filmmaking/story telling, and photography in general, has never been about gear. Nor is it about “professional” operators.

it’s a shame many people don’t understand that.

That's my point. It's a video supposedly featuring the iPhone camera but it could have been made with many other devices.

 

[citysnaps]

That's my point. It's a video supposedly featuring the iPhone camera but it could have been made with many other devices.

Absolutely. It's still an outstanding video put together by Apple that has the power to inspire those with imagination, creativity, and drive. Hat-tip to Apple on that.

 

[fairuz]

Not trying to "Jobs" you here but it sounds like you're not using it right. You can absolutely zoom between all 3 lenses while shooting video or taking photos using the scroll wheel. There is an annoying jump from the 0.5x lens to the 1.0x lens but it's usually not noticeable if you doing handheld shooting.

I was referring to digital zoom, and you're describing optical. If you take a picture and crop it afterwards, you don't have to crop it much before it starts looking pixellated or blurry. I get that you can do optical zoom, but it's limited, and there will always be situations where you decide after the fact that you want to crop.

 

[Gutwrench]

Excellent I’m so excited about these cameras.

Both my dogs are in make-up as my production crew is setting up the snow machines and lighting. Francis Ford Coppola is Ubering in this morning for the shoot.

I just hope the little squirrel my dogs want to bark at isn’t scared off in the commotion.

 

[wigby]

I was referring to digital zoom, and you're describing optical. If you take a picture and crop it afterwards, you don't have to crop it much before it starts looking pixellated or blurry. I get that you can do optical zoom, but it's limited, and there will always be situations where you decide after the fact that you want to crop.

Does it have a 32MP sensor? No. But it does allow for continuous digital zoom while taking video and pictures and after taking them. The quality from those digital crops and zooms are exactly what one would expect from any digital sensor. They cannot be "better" than digital photo physics just because it's an expensive "pro" camera just like a $10,000 Canon DSLR will not produce better cropped photos than its own sensor will allow.

So it sounds like you need a dedicated camera with a giant sensor or a smartphone with an especially large sensor. Apple has never (and probably will never) sacrifice smartphone functionality in favor of a giant sensor.

 

[fairuz]

Does it have a 32MP sensor? No. But it does allow for continuous digital zoom while taking video and pictures and after taking them. The quality from those digital crops and zooms are exactly what one would expect from any digital sensor. They cannot be "better" than digital photo physics just because it's an expensive "pro" camera just like a $10,000 Canon DSLR will not produce better cropped photos than its own sensor will allow.

So it sounds like you need a dedicated camera with a giant sensor or a smartphone with an especially large sensor. Apple has never (and probably will never) sacrifice smartphone functionality in favor of a giant sensor.

There are known ways to get more detail using multiple photos from different angles (Google Pixel does it), so there could be a way to get better detail using the three cameras together. When I zoomed in, the problem wasn't lack of pixels but noise, though you could also use multiple pictures to derive more pixels. I know that phones are limited in how big a sensor they can use, so I thought the 3 cameras was a way around that. Otherwise seems not very useful.

 

[wigby]

There are known ways to get more detail using multiple photos from different angles (Google Pixel does it), so there could be a way to get better detail using the three cameras together. When I zoomed in, the problem wasn't lack of pixels but noise, though you could also use multiple pictures to derive more pixels. I know that phones are limited in how big a sensor they can use, so I thought the 3 cameras was a way around that. Otherwise seems not very useful.

Sounds like you're talking about DeepFusion. Apple already announced it and developers are already using it. It should be released publicly very soon.