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Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.
Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

Article Link: Apple Shares New 'Test the Impossible' Behind the Mac Ad
 

512ke

macrumors 6502a
Sep 10, 2003
576
186
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
 

otternonsense

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Jul 25, 2016
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Berlin
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!

What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
 
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flat five

macrumors 603
Feb 6, 2007
5,577
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newyorkcity
What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
you sure the computers aren’t the people’s actual personal computers being used to do the things they use them for? (ie— not actors nor prop computers)

like— pretty sure you’re looking for a story that doesn’t exist
 

otternonsense

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Jul 25, 2016
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Berlin
you sure the computers aren’t the people’s actual personal computers being used to do the things they use them for?

like— pretty sure you’re looking for a story that doesn’t exist

It’s not a secret “scoop” or anything. Apple always releases aspirational ads AND cares about what reads well on camera AND promotes its products. Besides, these people are actors with a vanilla voiceover.

So why aren’t the newer Macs connected to anything then, and only the ones with native ports are?
 
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flat five

macrumors 603
Feb 6, 2007
5,577
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newyorkcity
It’s a commercial showcasing products that don’t exist anymore and against Apple’s “bold” new all-USBC direction. After 3+ years of extra dongles and hubs and burnt thumb drives and incompatibilities of all sorts and whatnot, users CARE.
3+ years?

emphasis on the plus because it’s been the same story around here for at least as long as i’ve been here.. Apple has never had the right ports.
 

otternonsense

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Jul 25, 2016
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3+ years?

emphasis on the plus because it’s been the same story around here for at least as long as i’ve been here.. Apple has never had the right ports.

As of October 2016 with the TouchBar abomination, you bet Apple hasn’t had the right ports on its MacBook Pros. And the 2015 MacBook Pro as well as the old style MacBook Air have both been discontinued for over a year now. Since USB-C is Apple’s “future” then why not showcase that on a video that’s even called “Test the Impossible”? Because using an HDMI connector on your MacBook Pro/Air straight away without carrying a freakin dongle in your bag really is impossible now.
 
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