I keep thinking I need to look at a new strap, but the Apple ones are massively incredibly overpriced and the choice out there is just mind boggling! I mean you have to google what’s the best none Apple strap to buy theirs so many! A flipping watch strap!
I think I have a total of 5 watch bands. Occasionally, Best Buy has had the official Apple watch bands on massive discounts. (This happens with the official iPhone cases as well).
Granted, this doesn't happen all the time, but you can find the bands at other places besides Apple & many times there are reasonable discounts.