Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

[vladi]

With production and post-production this good it could have been shot on Honor phone or Meizu or any Chinese release of the day and it would still look this good.

 

[SoGood]

Hmm... In the story of the short film the festival being celebrated is Chinese New Year. I know Apple haters are always gonna hate Apple for whatever they do but... what is the issue with this?

The issue is one of nationalism in some of these Far Eastern Asian countries. As much as they want to dissociate with the Chinese, they can’t get away from the historical fact that the lunar calendar originated out of China, the centre of knowledge, learning and culture for thousands of years. Call it the Lunar New Year, the Chinese link is still undeniable except for the superficial.