I expect that it's not just about a commercial. Apple needs time, away from the public eye, to change all of the store displays over to showcase the new iPhone. So, I agree with the earlier poster who believes that the shut-down is about redecoration/displays. That way, the instant Steve makes the announcement, and the doors open to the delighted public, the store will be completely made-over in 3G 3G 3G!
The curious thing, though, is that the store is re-opening at 9am EDT. How could Steve possibly make an announcement at 6am Cupertino time??? Nobody would be awake to hear it!
The curious thing, though, is that the store is re-opening at 9am EDT. How could Steve possibly make an announcement at 6am Cupertino time??? Nobody would be awake to hear it!