Apple Shooting New Commercial in 5th Avenue Store?

[MacRumors]

Apple's 24-hour flagship 5th Avenue retail store in Manhattan will be shutting down on Thursday for the night. Apple's retail page reflects the temporary shutdown:

Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

While you might think that this would be a routine occurrence for inventory or some other innocent purpose. we've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

Instead, there are rumors that there will be a commercial shoot happening at that time. The exact subject of the commercial is unknown, but reportedly previous filming has occurred at the store without closing down entirely.

Article Link

 

[Sardukar]

Why would they want to shoot a commercial there? They'd just use a studio.

 

[johnnyjibbs]

Or more likely it's one of those: "Hi I'm Omar, and I'm at the Apple Store at the Grove. I'm going to show you the cool new features in Panther"

Except it will be some other guy talking about the iPhone 3G and asking "customers" what they like about it. It will go on to be a video demoed by Steve Jobs at the presentation on June 9th and then available to download from Apple thereafter.

 

[Decrepit]

Why would they want to shoot a commercial there? They'd just use a studio.

Because it's cheaper to shoot in your own store than recreate a store in a studio?

 

[m4c1nt05h]

Because it's cheaper to shoot in your own store than recreate a store in a studio?

yes that's correct but why 5th ave? that's the ONLY store in NYC that's open 24/7. would make more sense if they shot it at either SoHo or 9th Ave, since they actually close over night.

weird.

 

[Peace]

Isn't the 5th Ave. Store the glass "cube" one ?

 

[rowensiv]

yeah, 5th avenue has the glass cube with the elevator that the people got stuck in

 

[Peace]

yeah, 5th avenue has the glass cube with the elevator that the people got stuck in

So I'm guessing we might see some "real" elevator pics then eh?

 

[Rocketman]

yeah, 5th avenue has the glass cube with the elevator that the people got stuck in

But, did they have full wifi access while in there?

Rocketman

 

[sartinsauce]

Why would they want to shoot a commercial there? They'd just use a studio.

If it is a commercial shoot, it isn't necessarily and Apple commercial shoot. Could be anyone with the right about of money...

 

[Decrepit]

yes that's correct but why 5th ave? that's the ONLY store in NYC that's open 24/7. would make more sense if they shot it at either SoHo or 9th Ave, since they actually close over night.

weird.

Since they're closing at 3:00, it sounds like they want daylight.

 

[BoyBach]

Because it's cheaper to shoot in your own store than recreate a store in a studio?

Not necessarily true. It depends on how much money they'll lose through lost sales compared to the cost of hiring a studio.

 

[rdrr]

If it is a commercial shoot, it isn't necessarily and Apple commercial shoot. Could be anyone with the right about of money...

Would cost a whole lot to rent I imagine... Revenue loss, employee salary loss, electrical, etc.

Maybe its for the new product X they are going to launch at WWDC, and don't want a leak.

 

[bankshot]

Maybe this has something to do with the mysterious line that formed there last week?

 

[MrT8064]

remember, before macworld we saw the Mac Pro, could there be a Pre-WWDC product?


I D l_ _ _
I l l l l_l l l E ?

 

[thechidz]

hmmmm. maybe I'll mosey by there to sneak a peak

 

[mmoosa]

I think it would cost them less in lost sales for only a few hours of daylight from 3PM, most sales are done mostly around mid-day anyway(me thinks, not knows), lol

 

[Mr Maui]

iPhone 3G commercial

Since they're closing at 3:00, it sounds like they want daylight.

Can't very well have the public around for a commercial on an unreleased product, and as one poster said, they want daylight. 5th Avenue probably offers the best in what they want for a backdrop.

 

[Decrepit]

Not necessarily true. It depends on how much money they'll lose through lost sales compared to the cost of hiring a studio.

That is a good point, but maybe Thursday night is their slowest night.

I know what it is, they're closing the store because they know that everybody's going to a surprise birthday party for me.

Ok, probably not.

 

[BoyBach]

...they're closing the store because they know that everybody's going to a surprise birthday party for me.

But how do people know to attend your party if it's a surprise?

( )


P.S. Happy Birthday!

 

[shrtmkr]

I might take a 0.3 mile walk to take a sneak peak I'll post the pictures if I see the 3G hotness

 

[Fonzijr1964]

ok has anyone though of it could be the 3G iPhone or as one poster said the "X" product(Or very very nice Cinema displays). I mean Apple could unveil a product on a friday just to mix it up a bit.

 

[LVdustin]

The commercial is hopefully for the introduction of the Beatles to iTunes.

 

[Fonzijr1964]

The commercial is hopefully for the introduction of the Beatles to iTunes.

yes yes yes


and maybe just maybe a Beatles iPod. (Only a dream)

 

[gruler]

It's after 3pm

Anyone see anything yet?