But they probably won't. Apple already relies very heavily on Samsung for parts as it is. If they ever decided to go with a truly high end display, they would have no choice but to go in even deeper with Samsung. Now that Samsung has officially killed off their LCD TV division, and will be going balls deep in OLED and releasing their first consumer 55inch OLED TV this year, it will mark the start of the end of Plasma and LCD. It may take at least 5 years before the market catches up for TVs, but small mobile devices can take advantage of this most superior dominating display technology right now; just as the Galaxy line of phones are doing now with their Super Amoled HD as well as the upcoming Galaxy S3 which will be sporting a Super Amoled HD Plus display. Samsung is already believed to be releasing a true bezel free phone this year as well, and that's all thanks to flexible OLED technology. So if Apple wants a design on the next iPhone to have a true WOW factor, then they need to go OLED. Of course Samsung being true innovators and creating such amazing technology makes it easier for them to put it in their own phones, but Apple has a lot of cash to pay for it.