Refurb.me has be going for years, scraping the Apple refurbished store. Why hasn't Apple ordered that shutdown???
Possibly because presenting "this is what's available in the Apple Refurb store" is very straightforward, because there's only one place to get Apple Refurb products ... where observers of the iPhone 5S site could very easily misinterpret information because that supply is more complex.
The website designer was very clever in his presentation of information, in one click, that was cumbersome to pull from the Apple site.
However, he was not so good at explaining what the data meant. It was not a measure of a particular store's stock of iPhone inventory - it was a measure of the inventory a particular store had available specifically to buy online and pick up in the store. He made the statement, if it shows green, don't go to the store because they'll probably be out by the time you get there. This was and wasn't true.
My understanding from Apple people is that there is:
- Apple Retail Store stock
-- some of which is sold online for in store pickup
-- some of which is sold off the shelf only and never listed online
- Apple Online Store stock
-- some of which is sold online and shipped to you
-- some of which is sold online and shipped to a store
- Apple Authorized Reseller stock (at AT&T et al)
- Apple Certified Refurbished Stock
-- all of which is sold online and shipped out
Anyone who has ever ordered an iPad and a case online for in store pickup, and gotten to the store only to be told, "yes we have blue iPad cases on the shelf; no you can't have one because *yours* is being shipped to the store" understands how the stock is kept separate.
Many people were using this site to interpret the overall availability of 5S phones, or the overall stock in Apple retail stores. But all it really did was measure one tiny subsegment of 5S stock. Early in the launch, nothing was available to purchase online and pick up in the store - that didn't mean no 5S phones were available, it just meant it was too much of a fiasco to use that channel. Yet later in the launch people were using this site to measure Apple's total stock.
My local store told me that at one point, if they received a shipment of phones during the day they wouldn't list any online, until the end of the day, if some were left unsold. But other stores sometimes chose to put all their stock online and not let people walk in and buy it. People were interpreting what was showing on the Heroku site as overall availability in retail stores, when it was in some cases just the leftovers.
If I were Apple, I'd leave the refurbish scraper site and take down the iPhone one too, just because refurbished is so simple and new products are so complex. I'd rather have people call me and get the straight info. I called Apple a lot during this launch and never had a long hold; they obviously staffed up and were eager for people to call.