The MobileMe fiasco is finally over.
Certainly not Apple's finest hour. From the beginning, the whole thing was a mess. From .mac to .me to iCloud, it was all handled in a very amateurish fashion. I'm still a fan of Apple, but the Apple brand has definitely lost the cachet it once had with me. For me, the Apple brand promise was a set of expectations like "it'll work", "we make it easy" and "we'll take care of you, because you're in the club." Not when it comes to MobileMe. And it's especially disheartening because most of us MobileMe users were the most loyal early adopters you can get. We stuck with Apple, even though they botched the transitions and generally treated us like crap. A lot of us now have messed up Apple IDs because the crack engineering team can't seem to figure out a single-sign-in solution for us. With the boatload of cash Apple has on hand, couldn't they have put together a transition strategy or even suggest a viable process. That's the way I dumped Cindy Evans in high school, but it's not the way a loyal and valuable customer should be treated. Apple says "it was fun while it lasted. Now gather up your stuff, give me your key, and get out by July 1st." And when we ask "what will we do and where will we go?" we get their best Rhett Butler imitation. Okay, I moved on. I know it's a business, after all, and not a fraternity. But I'll remember this. I will. And so will thousands of MobileMe refugees just like me. June 30, 2012 was the day Apple started taking us for granted, and Steve rolled over in his grave.