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Apple Silicon Mac Pro Reportedly Not Coming at WWDC, Mac Studio Refresh Likely Delayed Until M3
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Well, one can think of the car as the ultimate iPhone accessory. 😛
However, I think the numerous reported delays to the Apple Car is due to Apple having to decide whether to wait until full self-driving autonomy is possible before releasing the car, or whether they should just release an electric car with limited self-driving functionality (something more akin to the Tesla). We know from Tesla that such a feature is likely nowhere near prime time, and probably won't be for many more years. The issue with the latter is that it likely won't make very much money, and it likely won't be sufficiently differentiated from the competition.
I imagine there are also a list of other challenges, from manufacturing / capital expenditures, distribution, maintenance, safety and room for personalisation. I won't be surprised if Apple does have a few sample models ready to go, but they just haven't quite figured out the rest of the equation yet (which is why I said that Apple excels at go-to-market, and won't release a product until they are sure there is a viable business model behind it).
The reason for this is that there is a lot of room to rethink the interior design of a car once there is no longer a need for a driver. I will expect the Apple Car to continue to be delayed (if it can be termed that, since Apple has not committed to a release date) for many more years while Apple continues to work on putting all the pieces into place not just to release an electric car, but to also shift the dynamics of power into the automobile industry from manufacturing (actually a liability) to the company owning the mobile ecosystem powering these vehicles (ie: Apple).
If it is one thing Apple is good at, they know how to wait. 😬
Probably the biggest unknown is what form the Mac Pro will take. Will it simply be a super-expensive, souped up Mac Studio, or offer expansion and modularity, and how will that even work with Apple Silicon?
The success of the iPhone wasn't the result of Apple waiting.
And just in case you need more evidence of Cook's lack of vision and organizational competence, the delay of the Apple Car was mainly the result of a clash of visions within the team and between management and the hemorrhaging of talents either through poaching or voluntary departure. Sounds familiar, right? Because this is exactly what's happening to the team tasked with improving Siri. And in both cases, you're getting the same result: stagnation.
Apple is a technology company that should prioritize innovation, but what groundbreaking innovation has come out of Cupertino other than Apple Silicon since Tim Cook took the helm? Much to the contrary, Apple has leaned so heavily on charging the 30% tax to generate revenue that it now has a rentier mentality. So it's no surprise that they jumped on the opportunity (no waiting there😅) to expand Apple Pay with savings accounts and Pay Later because banking is the quickest way to generate revenue without having to innovate.
The rot in Apple runs deep as I keep saying. The exposé on the failure to improve Siri was just the beginning.
There is really no need. I'm not interested.Apple is not a technology company.
Sorry, will expound more on this after breakfast.
Basically the same? By which you mean 50%+ more in most territories? Prices have shot up, and I'm not even including Apple's trick to remove the brain from the old iMac and sell nearly the same screen for the same price...
Currencies that as falling against the dollar are almost completely independent from Apple is paying for cost of components. ( unless the components come from those areas... which CPUs wise ... they don't. ) .
If can point to where the USD prices have changed in the USA then you have a point. You are talking about foreign currency exchange issues; not how much CPUs actually cost.
Today's MacBook Air costs something like 30% more than the MacBook Air from 3/4 years ago, right? In the US. (Just checked, it's 20% up in US, but considerably more internationally.)
Apple aren't putting up international prices in line with currency changes, FYI.
I'll give you that, but… uh, it was gonna be a minor accessory product. They messed up by preannouncing it, but even if it had shipped, it wasn't exactly gonna set the world on fire.
AirPower is only a story precisely because Apple usually doesn't make such mistakes. If they were to overhype things all the time, nobody would've cared.
This isn't a thing. It was never announced. I suppose you can criticize that Tim Cook is wasting money on vanity projects, but, meh.
Uh. It's going extremely well?
I'm curious what the next bigger generation will look like (M2 was a minor bump), but I'm not really worried. All that's missing is something for the Mac Pro, and if they cancel that product, I'm kind of OK with it, too. Apple Silicon Macs have been excellent so far.
This… isn't even announced, and you already think is "a blunder"? Based on what??
The price goes up and down based on how major the revisions are.
2008 Merom $1799
2008 Penryn $1799
2009 Penryn $1499
2010 Penryn $1299
2011 Sandy Bridge $1299
2012 Ivy Bridge $1199
2013 Haswell $1099
2014 Haswell $999
2015 Broadwell $999
2017 Broadwell $999
2018 Amber Lake $1199
2019 Amber Lake $1099
2020 Ice Lake $999
2020 M1
2022 M2 $1199
(I'm only giving 13-inch numbers. The 11-inch was cheaper, but, y'know.)
The Air also once started at $1799, and that wasn't a great product configuration, as it had a 1.8-inch hard drive inside (which, by necessity at that size, was very slow).
The 2008, 2010, 2018, and 2022 models were redesigns, and as a result more expensive. After that, the price settled down again.
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The other issue is there's historically been a product below the MacBook Air 13" in the lineup, price wise, but now the M2 Air is the lowest end new product.
Well, the M1 Air is still around. And I imagine the M2 Air will eventually drop to $999, at which point they either offer the M1 at $799 or drop it.
That's 3 years old, and has yet to be discounted... Maybe they'll keep it around and drop an M2 in it, when they stick the M3 in the new torso? One could be renamed the 'MacBook'.
It is also possible that when the M3 Air comes out it will be at the higher price point and either the lower price point vanishes, or the M1 Air STAYS there without being replaced by the M2.
Indeed their are many ways Apple can continue to screw their long suffering customers.It is also possible that when the M3 Air comes out it will be at the higher price point and either the lower price point vanishes, or the M1 Air STAYS there without being replaced by the M2.
You might think it was "just" a marketing sales pitch, but it was a marketing sales pitch that reflects the science
When people have too many options, they're more likely to choose nothing
People often think more consumer choice is a fundamentally good thing but it actually just makes consumers less likely to get the thing they want
Personally, I think the distinction depends on "it being done well".
Little consumer choice can be done well.
Lots of consumer choice can be done well.
Given the two options, given that they're done well, I would always pick "lots of consumer choice".
I'm all for a limited selection of products, done well. Apple should streamline their MacBook offerings. A cheaper/lighter offering alongside the heavier/fastest Pros is enough, both coming with the option of smaller or larger screens. I'm talking about the proper Pros, not the silly 13" thing.
It is a pity that we'll never be able to separate graphics and CPU options again... you have to spend a lot, and potentially have unnecessary CPU cores just to get a fast GPU.
It is a pity that we'll never be able to separate graphics and CPU options again... you have to spend a lot, and potentially have unnecessary CPU cores just to get a fast GPU.
Then all big PC manufacturers would be out of business. You know how many options Dell alone has?
Dell is doing great, but Dell also isn't an example of "lots of consumer choice done well". Nobody visits the Dell site and thinks, "boy, that's such a great overview of their entire product line-up. So easy to find just what I was looking for".
We disagree. IMO Apple just makes great products that we can either buy or not buy. Folks who think in terms of "screw their long suffering customers" need to go to a different platform.