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Apr 12, 2001
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apple_store_genius.jpg
The first of hundreds of new generic top-level domains (gTLDs) began rolling out this week, and it should be no surprise that Apple is looking to protect names related to its products and brands. Among this initial batch of gTLDs being released, Apple has already secured several domains in the ".guru" family, presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.

Domains in the .guru family that have already been registered by Apple and pointed to the company's name servers include:

- apple.guru
- iphone.guru
- ipad.guru
- mac.guru

Several others including appletv.guru, macbook.guru, and ipod.guru are currently blocked from registration, presumably at Apple's request.

The new domains registered by Apple are not yet active, although at some point the company may choose to redirect them to either its general home and product family pages or support pages. Some browsers with unified search and URL bars, including Apple's own Safari, have also yet to be updated to recognize the new domains as URLs. Safari currently directs such entries to searches rather than attempting to access the addresses themselves unless the HTTP protocol is specifically included in the text entry.

Apple routinely moves to protect domain names associated with its business, and the rapidly increasing number of gTLDs is only complicating that effort. Among the most notable expansions, Apple in 2012 applied for control of a new ".apple" top-level domain through a program that appears to still be in progress with Apple having passed initial review last June.

Article Link: Apple Snaps Up Several '.Guru' Domain Names on Launch Day
 

maflynn

Moderator
Staff member
May 3, 2009
68,669
36,435
Boston
This is no different then any other major corporation. I'm not really a fan of this HLD but apple's move to protect its brand is not surprising.
 

charlituna

macrumors G3
Jun 11, 2008
9,636
815
Los Angeles, CA
Won't be shocked to see if they try to do the same with such keywords and genius or even creative and specialist (also staff titles).

And along with .apple trying to get .iCloud, .mac, .macintosh etc.
 

furi0usbee

macrumors 68000
Jul 11, 2008
1,790
1,381
I'll take metal.guru

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On a serious note, I for one don't want to need a little card in my wallet to let me know all the TLD I have to use. I hope companies don't start going nuts with this stuff.
 

Tankmaze

macrumors 68000
Mar 7, 2012
1,692
328
Don't know why but the only tld I would consider is only .com and .net

Good luck for the domain squatters getting good name. Like ios.guru maybe?
 

luckydcxx

macrumors 65816
Jun 13, 2013
1,158
419
Could they really own 4,447 domains?
 

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pgiguere1

macrumors 68020
May 28, 2009
2,161
1,128
Montreal, Canada
presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.

"Guru" is the name of the equivalent of Geniuses in a Microsoft Store.

They stand at a counter with stools that they originally named the "Guru Bar".

And guess how the staff dresses?

2012-03-26_12-46-53-1024_verge_super_wide.jpg
2012-03-26_14-31-18-1024_verge_super_wide.jpg
 
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bushido

Suspended
Mar 26, 2008
8,070
2,754
Germany
i often snatch the twitter handle of upcoming tv shows before the networks can. its kinda fun and they never learn lol they should secure those things before announcing the titles official.

at least apple is smarter
 

Wayfarer

macrumors 65816
Jun 15, 2007
1,216
515
"Guru" is the name of the equivalent of Geniuses in a Microsoft Store.

They stand at a counter with stools that they originally named the "Guru Bar".

And guess how they dress?

(picture)

Wow! Didn't know that. How original.
smiley-laughing024.gif


i often snatch the twitter handle of upcoming tv shows before the networks can. its kinda fun and they never learn lol they should secure those things before announcing the titles official.

at least apple is smarter

Any luck making money off that?
 

melendezest

Suspended
Jan 28, 2010
1,693
1,579
"Guru" is the name of the equivalent of Geniuses in a Microsoft Store.

They stand at a counter with stools that they originally named the "Guru Bar".

And guess how the staff dresses?

ImageImage

Hahaha I remember that.

I wish Microsoft wasn't so freaking blatant in their copying sometimes. They just don't need to be. You can implement the concepts without being so damn obvious.
 

ipoppy

macrumors 6502
Oct 12, 2006
423
9
UK
Those Gurus are absolutely useless. I went to Apple store with question about new iPad charging cable. Cable which I bought of ebay is not genuine and is charging twice slower. That is thanks to ios7 design, which now can recognize not genuine cables and force every one of us to buy very expensive cables insted. All this because someone electrocuted himself in china other day. Or is it??? I am not going to start conspiracy theory here.
Anyway this guru didn't know anything about this issue. It said it’s perfectly fine to use other suppliers because its just a cable!
I would recommend them to use some research here on Macrumors pages before go to work.
 

JAQ

macrumors 6502
May 13, 2008
302
71
Purgatory MI
Oh dear gods, what a complete and utter waste of human energy these new TLDs are going to be. All so that a few people can charge other people money to register more worthless domain names.

It'd be so much simpler to just cancel the zillions of "squatted" domains that no one's doing anything useful with and start selling them to people who'll actually use them.
 

numlock

macrumors 68000
Mar 13, 2006
1,590
88
i dont know who the iphone.guru is but certainly not the idiot or her supervisor in applecare who i spoke to recently.

for some reasons texts dont transfer from a ios3 backup to ios7 and their advice was to either take screenshots of them or write them down.
 

macduke

macrumors G4
Jun 27, 2007
11,779
16,492
Central U.S.
All these new TLD are a great way to get companies to register hundreds of new domains that will never be used by consumers. The reason .com is popular is because you don't have to think about it. It's the generally agreed upon default value. Nobody is going to remember which domain matches with each company. What if a new company named ShadyWear that sells sunglasses and beach umbrellas registers ShadyWear.sunglasses? But ShadyWear.umbrellas isn't a TLD yet, or for whatever reason they couldn't register that domain. But what if the customer wants an umbrella? They're going to see ShadyWear.sunglasses and think no way do they sell umbrellas. It's easier to remember ShadyWear.com or, like Incase which makes gear for Apple products, goincase.com because incase.com was already taken. It's easier to remember and doesn't box you into a niche market where you don't feel like you can expand your products.

Now some generic terms might be acceptable that describe what you do in broader terms, but only time will tell. I plan on snapping up a few specific to my business interests. I'm also definitely going to be registering some .app TLDs for work.
 
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