Apple Snaps Up Several '.Guru' Domain Names on Launch Day

Discussion in ' News Discussion' started by MacRumors, Jan 30, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The first of hundreds of new generic top-level domains (gTLDs) began rolling out this week, and it should be no surprise that Apple is looking to protect names related to its products and brands. Among this initial batch of gTLDs being released, Apple has already secured several domains in the ".guru" family, presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.

    Domains in the .guru family that have already been registered by Apple and pointed to the company's name servers include:


    Several others including,, and are currently blocked from registration, presumably at Apple's request.

    The new domains registered by Apple are not yet active, although at some point the company may choose to redirect them to either its general home and product family pages or support pages. Some browsers with unified search and URL bars, including Apple's own Safari, have also yet to be updated to recognize the new domains as URLs. Safari currently directs such entries to searches rather than attempting to access the addresses themselves unless the HTTP protocol is specifically included in the text entry.

    Apple routinely moves to protect domain names associated with its business, and the rapidly increasing number of gTLDs is only complicating that effort. Among the most notable expansions, Apple in 2012 applied for control of a new ".apple" top-level domain through a program that appears to still be in progress with Apple having passed initial review last June.

    Article Link: Apple Snaps Up Several '.Guru' Domain Names on Launch Day
  2. musika macrumors 65816


    Sep 2, 2010
    New York
  3. maflynn Moderator


    Staff Member

    May 3, 2009
    This is no different then any other major corporation. I'm not really a fan of this HLD but apple's move to protect its brand is not surprising.
  4. charlituna macrumors G3


    Jun 11, 2008
    Los Angeles, CA
    Won't be shocked to see if they try to do the same with such keywords and genius or even creative and specialist (also staff titles).

    And along with .apple trying to get .iCloud, .mac, .macintosh etc.
  5. AngerDanger macrumors 68030


    Dec 9, 2008
    I imagine that will go unsold for quite some time. :p
  6. springsup macrumors 6502a


    Feb 14, 2013
    in 5 minutes all the rest will be taken over by squatters.
  7. amaximapps macrumors newbie

    Nov 30, 2013
  8. the8thark macrumors 68040


    Apr 18, 2011
    I'm sure this was done because apple.genius was not available.


    Domain squatters are just as bad a patent trolls.
  9. furi0usbee macrumors 68000


    Jul 11, 2008
    I'll take


    On a serious note, I for one don't want to need a little card in my wallet to let me know all the TLD I have to use. I hope companies don't start going nuts with this stuff.
  10. Tankmaze macrumors 68000


    Mar 7, 2012
    Don't know why but the only tld I would consider is only .com and .net

    Good luck for the domain squatters getting good name. Like maybe?
  11. shaunp macrumors 65816

    Nov 5, 2010
    You are joking right? That will be sold in nanoseconds! ;)
  12. goobot macrumors 603


    Jun 26, 2009
    long island NY
    .org is good too.
  13. danwestbrook macrumors regular


    Oct 11, 2007
    Surrey, UK
  14. luckydcxx macrumors 65816


    Jun 13, 2013
    Could they really own 4,447 domains?

    Attached Files:

  15. pgiguere1, Jan 30, 2014
    Last edited: Jan 30, 2014

    pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    "Guru" is the name of the equivalent of Geniuses in a Microsoft Store.

    They stand at a counter with stools that they originally named the "Guru Bar".

    And guess how the staff dresses?

  16. bushido Suspended


    Mar 26, 2008
    i often snatch the twitter handle of upcoming tv shows before the networks can. its kinda fun and they never learn lol they should secure those things before announcing the titles official.

    at least apple is smarter
  17. Wayfarer macrumors 65816


    Jun 15, 2007
    Wow! Didn't know that. How original.

    Any luck making money off that?
  18. MacVault macrumors 65816

    Jun 10, 2002
    Planet Earth
    Why suck high reg fees on some tlds such as this one???
  19. melendezest macrumors 68000


    Jan 28, 2010
    Where you can wear boardshorts in Winter
    Hahaha I remember that.

    I wish Microsoft wasn't so freaking blatant in their copying sometimes. They just don't need to be. You can implement the concepts without being so damn obvious.
  20. bushido Suspended


    Mar 26, 2008

    im not at liberty to say :)

    just the other day i got the cw_spntribes handle. theres this guy who apparently got offers up to 50.000$ for his @N handle.

    sry getting OT
  21. ipoppy macrumors 6502

    Oct 12, 2006
    Those Gurus are absolutely useless. I went to Apple store with question about new iPad charging cable. Cable which I bought of ebay is not genuine and is charging twice slower. That is thanks to ios7 design, which now can recognize not genuine cables and force every one of us to buy very expensive cables insted. All this because someone electrocuted himself in china other day. Or is it??? I am not going to start conspiracy theory here.
    Anyway this guru didn't know anything about this issue. It said it’s perfectly fine to use other suppliers because its just a cable!
    I would recommend them to use some research here on Macrumors pages before go to work.
  22. JAQ macrumors 6502

    May 13, 2008
    Purgatory MI
    Oh dear gods, what a complete and utter waste of human energy these new TLDs are going to be. All so that a few people can charge other people money to register more worthless domain names.

    It'd be so much simpler to just cancel the zillions of "squatted" domains that no one's doing anything useful with and start selling them to people who'll actually use them.
  23. numlock macrumors 68000

    Mar 13, 2006
    i dont know who the is but certainly not the idiot or her supervisor in applecare who i spoke to recently.

    for some reasons texts dont transfer from a ios3 backup to ios7 and their advice was to either take screenshots of them or write them down.
  24. stiligFox macrumors 65816


    Apr 24, 2009
    Pretty sure it was called the Mapple Store Guru Bar in the Simpsons :p
  25. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    All these new TLD are a great way to get companies to register hundreds of new domains that will never be used by consumers. The reason .com is popular is because you don't have to think about it. It's the generally agreed upon default value. Nobody is going to remember which domain matches with each company. What if a new company named ShadyWear that sells sunglasses and beach umbrellas registers ShadyWear.sunglasses? But ShadyWear.umbrellas isn't a TLD yet, or for whatever reason they couldn't register that domain. But what if the customer wants an umbrella? They're going to see ShadyWear.sunglasses and think no way do they sell umbrellas. It's easier to remember or, like Incase which makes gear for Apple products, because was already taken. It's easier to remember and doesn't box you into a niche market where you don't feel like you can expand your products.

    Now some generic terms might be acceptable that describe what you do in broader terms, but only time will tell. I plan on snapping up a few specific to my business interests. I'm also definitely going to be registering some .app TLDs for work.

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