Apple Sold 270,000 iPhones in First 30 Hours

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Mixed in with Apple's Financial Results, Apple announced that they sold 270,000 iPhones in the first 30 hours of iPhone sales.

The number was included with their financial results product breakdown and listed as 270,000 "iPhones and Related Products and Services".

Despite this vague wording, during the conference call, Peter Oppenheimer cleared stated that Apple sold 270,000 iPhones in the first 30 hours of sales.

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chr1s60

macrumors 68000
Jul 24, 2007
1,980
1,522
California
270,000 phones in 30 hours is excellent. It has been weeks since then so I am sure they have probably sold around 500,000 or more by this point.
 

Squonk

macrumors 65816
Mar 15, 2005
1,365
14
270,000 for the first 1.5 days of availability is most excellent. I can't wait to hear what that number will be for the current quarter! Wahoo!!!!
 

ThanatosId

macrumors regular
Jun 29, 2007
177
0
That's amazing... just wish I owned stock :(

Too late to get in the game you suppose?
Stock up 7 points after hours at 5:20pm!! And it is deserved! It is so funny that 400 posts were on that 146k number. Many calling the iPhone a failure:):rolleyes::rolleyes: WRONG!!!!!
 

Lancetx

macrumors 68000
Aug 11, 2003
1,979
586
Texas
The number was included with their financial results product breakdown and listed as 270,000 "iPhones and Related Products and Services".

Despite this vague wording, during the conference call, Peter Oppenheimer clearly stated that Apple sold 270,000 iPhones in the first 30 hours of sales.
The 270,000 sold is indeed accurate. A very impressive debut indeed. I still say AT&T had a lot more initial activation issues than they will ever admit to, but at least Apple apologized for those problems during the conference call.
 

whooleytoo

macrumors 604
Aug 2, 2002
6,564
631
Cork, Ireland.
Wow, look at the stock go. Up over $2 in trading today, another $2 in after hours trading before the results; down almost $3 after the results came out; now back up $6. Busy day...:)
 

shawnce

macrumors 65816
Jun 1, 2004
1,442
0
This means that Apple easily cleared 350k units (likely closer to 400k, if not more) the first week and with a likely decent online store order list waiting on supplies. Personally I would qualify shipping a million in one quarter (+30 hours) a success for the iPhone (likely Apple will beat the estimate given their general under promise over deliver style of statements).
 

danny_w

macrumors 601
Mar 8, 2005
4,380
124
Austin, TX
According to clarifications during the conference call, that was 270,000 iPhones sold to AT&T and to Apple stores during the quarter, NOT to customers. We know that most Apple stores did not sell out during that time, but it was probably close. That number also includes any that were sold to stores but were still in transit at the time of the quarter close (shipments that would be received on Sunday or Monday or later). So the stores did not even have 270,000 to sell, if there were still some in transit.
 

Ghibli

macrumors regular
Jun 5, 2005
111
0
Trieste - Italy
"That thing is the most expensive phone out there! $599 for a phone?? It wont even sell enough to break even!!"- Steve Ballmer

I really love Ballmer's depth of analisys... Real GENIUS... :cool:
 

ajhill

macrumors 6502
May 2, 2007
268
0
iPhone = PURE PROFIT

Apple is so ashamed of how much money they are squeezing out of ATT that they are going to keep that amount secret until next quarter's results in October.

Now, more than ever I am starting to believe the $200/iPhone bounty and the $9/month/subscriber payment.

October's number will be amazing!
 

gnasher729

macrumors P6
Nov 25, 2005
16,596
3,219
Also, $5 million in revenue for 270,000 implies about $18.51 in revenue per phone. But Apple did mention spreading out iPhone revenue over a full year, didn't they? Meaning $74.04 per phone in total?

http://www.bloomberg.com/apps/news?pid=20601103&sid=ami1f_x4smyY&refer=news
It is more difficult. Apple sold 270,000 iPhones. If you ordered one online, it counts as sold. But only iPhones delivered to customers can be recognised as revenue, so online sales won't be included yet.

For those iPhones that were delivered, 1/24th of the sales price is recognised. Of course a number of $5 million means anything between $4.5 and $5.5 million because of rounding. Not enough information really.
 

skipdivils

macrumors newbie
Jul 24, 2007
7
0
wait till next quarter if you really wanna see a stock go up. whoa baby. when that at & t revenue starts pouring in, their bottom line will shoot WAY up.
 

elistan

macrumors 6502a
Jun 30, 2007
997
441
Denver/Boulder, CO
...Over TWO years. 24 months.
Suggesting $148.08 total revenue per iPhone. (Granted this is just a very general ballpark figure, given the factors stated above. But holy smokes, that's a nice ballpark to play in. My understanding is that most consumer electronic gear has super thin margins - 27% is quite an achievement.)
 

bigandy

macrumors G3
Apr 30, 2004
8,852
0
Murka
That didn't surprise me. People shouldn't be so quick to start bashing Apple on such a bad move.

Apple don't move in to a market they won't make money in, look at the last few years. Each has been calculated and very successful.

Other mobile manufacturers will be shaking in their boots.
 

Fluffymuff

macrumors member
Jul 22, 2007
52
0
You are all seriously confusing the numbers. If you were on the phone, you would have heard the correct statement: Apple has sold 30 phones in the first 270,000 hours. Not so good. :(
 

EagerDragon

macrumors 68020
Jun 27, 2006
2,098
0
MA, USA
Sounds like the original 1% or 2% had activation issues, is probably closer to 38% had activation issues given their 176,000 only activated.