Apple Sold 70% Fewer Apple Watches This Summer Compared to Last

[maflynn]

Yep what Idc says is gospel.

I don't know if you're being sarcastic (my sarcasm meter is offline), but they're usually pretty good about their estimates.

 

[Phoenixx]

What you say are reasonable points.

However, that market is essentially very busy businessmen who have hectic schedules. Most people simply don't need to micromanage their day to such an extent, so the Apple Watch is redundant to their needs.

I think that you have the same mindset as Tim Cook and others at Apple when they were dreaming up the use case for the watch. They, too, have extremely busy schedules and clearly derive benefit from the utility of the watch. As we are seeing, though, it appears to be a very niche market, and begs the question: was it really worth expending so much time and effort on such a small market, in view of the fact that Apple still tries to work like a start-up with relatively few resources and staff in order to concentrate on a few things?

My feeling is that the Apple Watch has cost Apple a great deal of focus on their other areas, which has been to the detriment of Apple's overall reputation. This is why I think it would be prudent of them to wind down the Apple Watch and concentrate their attention on Macs, iPhones, iPads, software and services.

You are absolutely correct. The Apple Watch IS aimed at busy goal getters; they are the primary market that will most benefit from what it offers and are generally the ones that have the money to buy one. These people only make up about 5% of the population. The fact that it is aimed at only 5% of people doesn't matter, but it does mean that a large percentage of the population will simply not "get" what the watch is about. The original Apple Watch Edition was aimed at the top 1% and higher (multi-millionares and billionaires), and most people didn't understand that either.

 

[I7guy]

I don't know if you're being sarcastic (my sarcasm meter is offline), but they're usually pretty good about their estimates.

It was semi-sarcasm as there is no way to audit these numbers. They are guessing/estimating from supply chain and shipping records. how accurate is anybody's guess.

 

[bunnicula]

Nothing but the best for our Bunnicula! Which one did you get?
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I want the Pokemon app for my watch too. My SE is tiny enough that I can pull it out for Pokestops but a watch app would be much more convenient and fast. Our whole family is playing. Even my husband. The last update made it more fun to play again.

I think Apple's emphasis on health and fitness is a great idea. I have moved halfway to Android now that I use two phones, but Apple has found a way to make health and fitness more fun. I would definitely have trouble with my weight if it weren't for my obsession with filling my activity rings at least half of the week.

I got the 42MM Single Tour, Fauve Barenia.

I also want that Pokemon app!

 

[5105973]

I got the 42MM Single Tour, Fauve Barenia.

I also want that Pokemon app!

Verrrrry nice! I haz an envy! Enjoy it.

 

[kdarling]

Yep what Idc says is gospel.

Tim Cook himself often quotes IDC in the quarterly earnings calls, and has done so for years.