Hindsight is wonderful, as is saying ‘I told you so’, but eh, if you never try, you never succeed. It was a tough decision to make but I am sure we will be hearing more about that in the weeks to come.
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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project
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Tim Cook sucks. Steve would have fired his butt long ago. Couldn’t even get a wireless charger to work.
…that didn’t work well enough for the project to succeed.
Like most things in life, not everything you put effort in will be fruitful. But the lessons can be valuable for other things in the future.
"Apple spent more than $10 billion..."
We'll never know the actual figure from the Hermit Kingdom of tech companies.
My estimate would be closer to $20 billion.
We'll never know the actual figure from the Hermit Kingdom of tech companies.
My estimate would be closer to $20 billion.
No wonder they're charging $100 for the Apple Cleaning Cloth.
That's a lot of steak dinners for execs with nothing to show for it.
"Jony Ive, Apple’s chief design officer, wanted to pursue a self-driving car, which members of the software team said could be done."
Apple can't even get Siri right and they want to do what?
"Jony Ive, Apple’s chief design officer, wanted to pursue a self-driving car, which members of the software team said could be done."
Apple can't even get Siri right and they want to do what?
And yet the Times continues to circle the drain financially whilst Apple currently has a market valuation of 2.80 trillion. Hmm.
The CEO of any other company would have been fired for such a colossal waste of money.
"Mr. Ive and his team of designers drew concepts for a car that would look like a European minivan such as the Fiat Multipla 600, a compact van with a half-dozen windows and a curving roof. It had no steering wheel and would be controlled using Apple’s virtual assistant, Siri."
😆
😆
I guess they finally realized that one stupid product, Vision Pro, was enough 😃
Probably because they don't
All of these technologies are developed in tandem. They sometimes converge in a product, sometime they dont. It doesnt mean they wasted 10 billions dollars down the drain, most of what is in AVP is very similar to a autonomous car. Where do you think all those lidars, cameras and sensors in AVP come from?
Dont believe me, watch an expert in the field (9 min in):
Dont believe me, watch an expert in the field (9 min in):
I wonder what happened.
Honda unveiled a hydrogen fuel cell car, Mercedes Benz cancelled their EV, Apple cancelled their car, and Chevy is back peddling on hybrids -- all within like a week.
Honda unveiled a hydrogen fuel cell car, Mercedes Benz cancelled their EV, Apple cancelled their car, and Chevy is back peddling on hybrids -- all within like a week.
I can’t even get my iMessages to sync properly between my Apple Watch, Mac, and iPhone. Siri is garbage. Spell check on Mac is
laughable. My Apple Watch asks me 90 mins into my walk “are you working out?” Let’s focus on the basics first people.
laughable. My Apple Watch asks me 90 mins into my walk “are you working out?” Let’s focus on the basics first people.
Tim Cook to secretary: "Call the CFO, I need some petty cash."
Secretary: "How much should I tell him?"
Cook: "$10 Billion"
Secretary: "No problem. Any denomination preference?"
Secretary: "How much should I tell him?"
Cook: "$10 Billion"
Secretary: "No problem. Any denomination preference?"
The software was always going to be the Apple Car strength, and the software can be made available to many car manufacturers. If Apple can keep pushing forward in super-intelligent car automation software, then nothing will be lost.
Whenever I see spacecraft launched, I'm still amazed at how clunky and fragile they look vs. how Apple designs sleek and streamlined products. If Apple designed a spacecraft... maybe it wouldn't tip over when landing on the moon. 🤣
Whenever I see spacecraft launched, I'm still amazed at how clunky and fragile they look vs. how Apple designs sleek and streamlined products. If Apple designed a spacecraft... maybe it wouldn't tip over when landing on the moon. 🤣
Funny, I don't have that problem with Mesages.
"It's a bad mechanic that blames his tools."
Maybe you need better tools. Try Android.
See you back soon…
New York Times — the beacon of truth 🤪
So they’re saying Apple averaged $1B per year on this project. Did they say how they came up with this figure? Because only the board of Apple and CFO would know how much they put towards this “project”.
This is probably the funniest line:
“According to The New York Times, the ultimate reason that it failed was because Apple was simply unable to develop the software and algorithms for a car with autonomous driving.”
So it came down to software and algorithms, huh? Not sensors, cameras, satellites — none of that? Apparently we just need better software developers everywhere to make fully autonomous driving a reality. I wonder what the NYT will say in ten years when fully autonomous driving is still not a reality. We’ll never know, because the NYT probably won’t be around in ten years.
So they’re saying Apple averaged $1B per year on this project. Did they say how they came up with this figure? Because only the board of Apple and CFO would know how much they put towards this “project”.
This is probably the funniest line:
“According to The New York Times, the ultimate reason that it failed was because Apple was simply unable to develop the software and algorithms for a car with autonomous driving.”
So it came down to software and algorithms, huh? Not sensors, cameras, satellites — none of that? Apparently we just need better software developers everywhere to make fully autonomous driving a reality. I wonder what the NYT will say in ten years when fully autonomous driving is still not a reality. We’ll never know, because the NYT probably won’t be around in ten years.
The hint might be in the "I can't even get...".
Could it possibly be a user-invoked problem? iMessage works perfectly across my various devices. Do you have "Messages in iCloud" turned on correctly?
Siri experiences can be highly subjective. It's not ChatGPT ... yet, so you can't compare against that. It works really well for some tasks, but others can fail miserably. Doesn't mean the entire service is terrible, just certain use cases are weak. Expect that to change in the next year... by far.