Why do you keep talking out of your arse, kid? Where did you get the idea that the app got rejected due to some SDK violation? The fact is that no one knows the true Apple's reasons (maybe not even Time Inc), as they don't even have to explain them (according to the their own developer agreement).
But I will bet dollars to donuts it has nothing to do with "Apple's SDK guidelines", or "user experience" or any of the other usual Apple excuses. But it most likely has to everything to do with Apple's desire for complete control of the distribution model and imposing the "Apple tax" on the publishers for every piece of content sold.