There have been words written here that imply you need GOBS of money to reasonably do your own investing. Not true.
The main thing I have noticed is that if you purchase less than $1000 of a company, the brokerage fees can be noticeably taxing. At least if you trade with any frequency. (If you buy and hold, the fee becomes inconsequential, enabling the purchase of lessor amounts). And some (all?) brokerages restrict short selling to blocks of 100. (Perhaps a legitimate reason an Apple investor may not want it to split.)
You don't need 100s of different companies for decent diversification. If I recall, Peter Lynch recommended on the order of 9-11 stocks for an individual. That would imply you need around $10K to invest.
For a while, I've wished that Apple split, not because it changes the value in any real way, but because it makes the shares a little unwieldy. You can't easily pare back your shares, or buy extra shares on a regular basis, unless your investment is fairly large. But, although many people would argue that the current price of Apple is above what is convenient, I'm not sure we've past the threshold of impractical for small investors. (I think this number is probably in the $500-$1500 range).
Oh, and using BRK.A shares as an example of what's great is a little disingenuous, as Berkshire Hathaway has offered BRK.B shares as an affordable alternative for a long time, and (somewhat) recently split to trade under $100/share.
That said, I'll also recommend index funds - it allows participating in the stock market, without making huge investment mistakes.
Dan
The main thing I have noticed is that if you purchase less than $1000 of a company, the brokerage fees can be noticeably taxing. At least if you trade with any frequency. (If you buy and hold, the fee becomes inconsequential, enabling the purchase of lessor amounts). And some (all?) brokerages restrict short selling to blocks of 100. (Perhaps a legitimate reason an Apple investor may not want it to split.)
You don't need 100s of different companies for decent diversification. If I recall, Peter Lynch recommended on the order of 9-11 stocks for an individual. That would imply you need around $10K to invest.
For a while, I've wished that Apple split, not because it changes the value in any real way, but because it makes the shares a little unwieldy. You can't easily pare back your shares, or buy extra shares on a regular basis, unless your investment is fairly large. But, although many people would argue that the current price of Apple is above what is convenient, I'm not sure we've past the threshold of impractical for small investors. (I think this number is probably in the $500-$1500 range).
Oh, and using BRK.A shares as an example of what's great is a little disingenuous, as Berkshire Hathaway has offered BRK.B shares as an affordable alternative for a long time, and (somewhat) recently split to trade under $100/share.
That said, I'll also recommend index funds - it allows participating in the stock market, without making huge investment mistakes.
Dan